In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only go online, but also attract users. At the same time, you will get your theme content, poster promotion content and direct purchase or inquiry method in the next second.
So how to design it? The following seven points need more attention in the design process.
1, with prominent theme
Many posters, at first glance, don't know what to sell. Slogans such as "worry, labor and money" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Users can only know the value of "worry-free, labor-saving and money-saving" brought by choosing you if they know their identity clearly.
Promotional posters should specify the theme of the event, such as "buy one get one free when opening". Although this theme looks ordinary and bad, the more straightforward the expression is and the lower the reading cost is, the more people are willing to read it.
What businesses need is accurate traffic, isn't it? Therefore, accurate traffic starts with accurate poster promotion design.
2. The project service is clear.
The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer corresponds to refreshing blue, and the poster of real estate is combined with the atmospheric residential building; The wealth management fund takes golden yellow+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on China ink painting style, with corresponding service process photos on the back, which is more simple and straightforward.
The service content of each project is very accurate, so people can think of the corresponding project when they look at the picture, and the text of the explanation makes the poster more vivid.
3. There are visual project details.
Visual project details, not only like a single page of Taekwondo, but also the course description, main features, project details and so on.
After determining the theme, put the corresponding pictures, materials and colors to make the style and theme of the whole poster more compatible.
4. Copywriting is a pain point
Copywriting is more important than design skills, and a good copy can make the whole poster vivid. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, making them want to act when they see it, and they feel cheated if they don't buy it.
KEEP's classic short story "Self-discipline gives me freedom", as well as a long copy, grasps the key expression and makes users what you see is what you get.
5. Endorsement of trust
A good poster has a theme, a copy and material. If there is a corresponding endorsement of trust, it can also be put up. For example, "200 1 start" is a kind of trust endorsement related to the start year; Focus on the field of logo for more than ten years, more than 800 chain stores nationwide, with a sales volume of 6,543.8+0,000 copies a year. These are all good endorsements of trust.
Trust endorsement+copywriting expression adds trust to the whole poster.
6. Contact information; Address+Phone+WeChat QR code
Many people's posters are well designed with beautiful pictures and colors, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.
Some people put the QR code very small for the so-called beauty, which is called beauty. It's not easy to spread. Nowadays, many people distribute posters in the circle of friends, instead of using the traditional single page, and send them to 100 people with one click, which will soon reach thousands of people. But how many people can open the poster? Do you know how many people are interested after opening it?
If they are interested and scan the code, but forget to download the original picture, will they give up scanning the code because of this action? This is worth pondering.
Therefore, the QR code should not pursue the so-called beauty, but should be extremely small. Whether it is the receiving code or the WeChat QR code, it should be enlarged, so that users can scan the code for details without downloading.
7, high-definition images without watermark
With the development of science and technology, the threshold of poster design is getting lower and lower. Many non-professional poster designers can also make success through some apps, such as Maker Sticker, MAKA, WeChat commercial watermark camera, picture itching, picture monster and so on.
But some apps don't buy members, and there will be watermarks. We should pay attention to this point, because spread on the Internet, the picture is the signboard of a shop, and a poster with watermark or unclear picture also lowers the grade of the shop.
If there are many posters to be made every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition seamless posters.
Similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, parcel net and remittance net can also be used as design reference.
Where is the Taobao poster set? Where can I set up the general details poster of Taobao C Store?
Make or download your own template.
How to set the full-screen poster of Taobao homepage?
Log in to Taobao account-sell baby-decorate shop-and you can set it up. But if the template you buy doesn't support full screen, you can't use full screen posters. I hope I can help you and adopt it.
How to add Taobao poster module?
The address is the address of the picture (to be copied to the picture space), and the link is, for example, if the content in your poster is baby, enter the baby link.
How to do the poster of Taobao shop?
Landlord, this question is so broad. . It's like asking people how to make a plane. . Do you want to ask what software should be used to make pictures of store posters or how to design your posters to look good? . If it is the former, it is Photoshop, if it is the latter. . You'd better ask how to build a plane. -Chihiro search system
How to insert posters in Taobao shops?
First pass the poster to the picture space of the store, and then click the button to insert the picture into the store decoration.
How to put the big poster on Taobao's homepage when it is ready?
You use the professional version of Wangpu, right? This version itself has no full-screen poster function. If you add the large image of 1920 to the custom area of 950, both sides will definitely be blank. There are three ways.
1 buy a template for decorating the market, and of course it will cost tens of dollars a month.
2, add your own code, there are sequelae, for example, it is normal to open it yourself, and it may be incomplete when you buy it back.
3, you can PS, you can cut the 950 in the middle of the big picture and put it in the custom area. Both sides can set the background of the decoration shop and upload it as a background picture, which will spell out the same effect as the poster and be stable.
Decoration of Taobao Store —— How to Add Full-frequency Posters with Big Pictures
If you just want a big picture background, this is relatively simple, but only if you open an extended version of Wangpu, then set the big picture background you want to use as the background in the store background settings, and then create a new custom content area under navigation, and put some pictures overlapping the background in the custom content area. . .
Do you want a merry-go-round? You can't. You have to know four languages, PHP, CSS, HTML and JS, to make that module, and you have the permission of the designer. Taobao will pass your audit.
Where is the Taobao poster displayed?
Both Taobao homepage and Tmall homepage are displayed, depending on where you put them.
The template I bought: How to upload and modify the poster in Taobao decoration?
The picture is uploaded to the picture space first, and the picture address and the picture link address are copied and put in the poster settings above. If there are several carousels, the address is 1 and the address is 2. . . Wait, wait, wait, wait.
How to set up the page-by-page display of baby posters during Taobao decoration?
When adding a custom new module, select Add Picture carousel.
How to make an event poster How to make an event poster
How to make event posters? Taobao's career must be inseparable from pictures. From the moment the buyer enters the store, it is natural to react to our home screen poster, so we say that the home screen poster can promote the transformation of the baby in a certain sense, whether it is a detail page poster or a detail poster. So, how to make an activity poster? Below I will share with you some skills of making posters for online shop activities!
First, Taobao shop must understand color matching and copywriting applications.
The copy and color matching of any picture need to meet several points! Key parts, such as the theme or the information to be expressed, should be highlighted by color or distinguished by font size. Copywriting is also divided into main copy and auxiliary copy. The main text is generally more prominent than the auxiliary text, and some other English or auxiliary texts can be properly matched to make the page more beautiful. In color matching, colors can't interfere with commodities, but can be clearly defined, colors can't be matched at will, and too many colors are too complicated. Color matching, without a certain foundation, will only make the page more chaotic.
Color is one of the most powerful design methods. Different colors have different emotional effects on products, so colors should be purposeful and instructive when used. Colors can be simply divided into three types: cool color, warm color and neutral color. Before making a page, you need to determine the main color and auxiliary color. Let's start with the basic understanding of color.
Give you a hint. Many friends have a basic understanding of color, and there are many about spending time with mothers. I don't need to say anything. In fact, there is a color matching roulette wheel in PS. You can find the window extension function-Kuler, which is the color roulette wheel, in the menu bar at the top of PS. Here is a simple screenshot to explain the recommended combination:
As shown in the figure, each picture matched with the color wheel is the result of the overall color matching of the color wheel, so that you don't have to worry about how to match the colors.
Second, the composition techniques of common Taobao shop poster design
In fact, any poster, we have to think about the layout, where we should make a product or copy, and then determine the structural positioning, layout planning, search materials to find elements, so as to achieve better results in design.
Three, want the poster to stand out, you must know five skills.
1. Create a poster atmosphere through festivals.
Planning holiday posters in advance, using the festive atmosphere to design, so that we can basically use all kinds of holiday elements when designing. For example, Christmas is more festive, and elements can include Santa Claus, gifts, deer and so on. , the main color can be red. At the same time, you can also choose a series of Christmas elements such as Christmas tree, socks, hats, snowflakes, gifts, colored lights, etc., and design them according to the theme and shop style. For example, Dragon Boat Festival: dragon boat, race, zongzi, leaves and other elements.
2. Create a poster atmosphere through the scene.
First of all, the poster design at the scene gives people a very atmospheric and artistic feeling. Simply deal with the background and show it in copywriting. A good poster, in which the copy accounts for 30%, is very important to make the poster copy layout of the scene, and it must be integrated into the scene to appear atmospheric.
3. Create a poster atmosphere through theme design.
Theme posters are more common, and the atmosphere created is easy for consumers to sing bad. For example, our theme is midsummer, and the artistic conception that can be associated with the theme is blue sky, summer, green leaves, flowers and plants, coolness, outing and so on. As long as the elements are determined, then our scene is blue sky and white clouds, and the elements are flowers and plants.
4. Create a poster atmosphere through the color block background color block.
In fact, the collocation of color blocks is a flat design technique and an instant popular design technique. Through the use of color blocks, shapes and other elements to design posters, flat expression techniques make the picture present a simple and clean feeling, which can focus on products. At the same time, flattening technology is also used in many activities.
5. Create a poster atmosphere through three-dimensional artistic conception.
Three-dimensional artistic conception poster design, now many big stores are designed in this direction, which requires the designer's material synthesis skills and imagination. Various design techniques emerge in an endless stream, which of course requires extremely high design skills.
Today, we will share it here. Poster copy, product and background complement each other. As long as you pay attention to the integration of primary and secondary copy, size, color, Chinese and English, spacing, typesetting, color matching and background with some composition skills, I believe you can also make better results.