Why is Pilates expensive? Is it an IQ tax?
1, Pilates equipment is more expensive. International brands: such as bb and Manliqiu. , set of five 10-30w domestic brands: such as love, etc. And a set of 5-piece 3w- 10w Pilates venues are equipped with different quantities of equipment according to the area, such as 300 to 400 square meters, at least several hundred thousand, and there are also millions of international brands.
2. High cost of coach training: high cost &; A long time. International training: polestar, stott, body balace, basi and other institutions, the whole site learning cost is about 3w-5w. Domestic training: bc, Xin Li, China Film, Zuoyou and other institutions, and the learning cost of the whole venue is about 2-4 weeks. In addition, Pilates coaches need to take anatomy courses ranging from 3K-1W.
Besides the cost, there is still time. Domestic training time is relatively concentrated, and the international training cycle is longer. For example, Polaris takes more than half a year. At the same time, getting a certificate is not a coach strictly speaking. From study to practice to teaching others, you should accumulate at least half a year's teaching experience. Therefore, a basically qualified coach needs 20,000-30,000 1-2 years of training. A better one will cost 65,438+10,000 yuan, 2-3 years.
3. The cost of venue management is relatively high. Pilates venues are more exquisitely decorated than traditional gymnasiums, giving practitioners a pleasant and relaxed environment and being more meticulous and diligent in cleaning.
4. The fundamental reason is that Pilates is in the growth stage in China, and the market competition is insufficient. The first Pilates Hall in China was established in 2004, and the Pilates training system in China began to take shape. 20 13 Sun Li publicized Pilates, and then many Pilates organizations began to grow. Later, under the multi-star effect, China Pilates entered the high-speed development of 10 years.
From a commercial point of view, in the early stage of a new category entering the market, various resources are scarce and consumers are enthusiastic about it. In order to grab market dividends quickly, institutional owners often have higher prices.
However, with the development of Pilates in China, the equipment manufacturing and teacher training systems are becoming more and more mature, and the venue competition is relatively sufficient, so the overall price level should drop. If you think this note is useful to you, please comment on the collection or follow me to see more dry goods. I hope I can get some encouragement from you.