Secondly, we must pay attention to the two display effects of pc and mobile phone. The picture made on the computer may feel just right on the computer, but it will be smaller on the mobile phone, so we must use two operating ideas to design it.
Then, write a copy according to the characteristics of the product. The name of the product is consistent with the characteristics of the product. If you click on a product and find it doesn't match the title description, your click-through rate will be high, but the conversion rate will be low.
2. How to design an attractive detail page for an online shop is my honor to recommend it to you. How to design it for you is as follows: ● Product picture-you know, after customers arrive at your product detail page, the first thing that attracts their attention is the picture. Put model drawings, scene drawings, tiles, detail drawings, etc. On your product details page, let customers feel immersive and know every detail of the product. You will succeed ● Copywriting-If you can attract customers after reading the pictures, you will see the details of your products. Pay attention to setting some words, such as opening discount, giving discount coupons when placing orders, and snapping up in a limited time, so that customers will feel that they will lose money if they don't place an order today, and let customers have the impulse to place an order immediately.
● Selling point-If the above can't completely impress customers, you need your selling point map to add points to your product. According to the products you sell, set up the corresponding selling point map and give customers a reason to place an order. Some clients may just need your last push. ● Basic introduction of the product-some customers may not be attracted by your temptation, they may be rational buyers. Therefore, in our product introduction, we need to let customers know every detail of it from the aspects of material, color, size and so on, and choose some materials that you think can help customers. 5. Screenshots of comments from other buyers or comparison with other products. You know, if you say yes yourself and others say yes, it may not be true.
Putting a screenshot of a buyer's show or buyer's praise will make customers more convinced, and then adding a comparison chart with other similar products to prove that our products are indeed much better than theirs. This list is basically completed. ● Related products-can't be bought and sold in one stroke. Try to add some renderings of this product and other related products at the end and recommend them. Try to choose the more popular ones to drive the sales of other products. If not, put the highest-priced products in your store to increase sales.
● After-sales-Some people may ask, what is the relationship between product details and after-sales? Well, this still has something to do with it, such as your product, where to pack it, where not to pack it, what is the postage, and how many days after subsequent purchase, you can return it. These need to be paid attention to, reducing unnecessary troubles in the follow-up! I hope I can help you! Thank you. Wish you a happy life.
3. How to write the copy of Taobao shop to attract buyers' attention? A good promotion plan can make your sales data soar, but it requires skill, good design layout and written expression that can convince buyers to buy, that is, the copy of our activities.
So how do you create a copy? What should I pay attention to? How to open an online shop and write a copy that people want to buy more? First of all, the copy you want to write when opening an online shop must focus on the theme, so that buyers can know what you want to express at a glance. For example, some buyers will write this on their own forums: forum sharing, discount, surprise. This concise and clear information makes it clear to buyers at a glance. As long as they share it, they can get discounts and returns.
Second, the copy written by the online shop should be targeted. Nowadays, efficiency is emphasized. People will not stop to appreciate your "art" so seriously. They only absorb the information they need. Therefore, when writing a copy in an online shop, you must provide more information in a shorter time, so that buyers can be attracted by your essence information at once. Then you can say that your promotion activities are relatively successful. Simply put, if you can write an online shop copy, use ten words. And after writing, pay attention to whether the sentence is fluent, whether the meaning to be expressed has been completed, scrutinize, and use as few words as possible.
Third, there is another feature of the copywriting written by online stores, that is, buyers must feel that it is now or never, or they can't buy it soon. Generally speaking, online shopping consumers will shop around to see which one has a high praise rate, a large sales volume and a low price. So what you have to do is to let the buyer lock the target as soon as he enters your store, create a sense of urgency, highlight the discount period, and let consumers see this information quickly, thinking that they will not be able to buy it soon.
Even if he doesn't buy it, he will always pay attention to your shop. Fourth, in addition to creating a sense of urgency, we must also create a sense of honor. When opening an online shop, buyers must truly feel that they really have a discount before they can make secondary consumption. If he bought it expensive, he will see that other buyers bought it cheaper than himself when he confirmed the receipt. I believe he will never come to your store again.
When opening an online store, you can also give the buyer some store coupons * * * and he will spend again! And there are discount cards, discount cards and other information, which will immediately enhance the customer's sense of honor.
4. What should I say about the baby details page of the online store? Baby details are varied, with different categories, grades and styles. For example, the baby details of fashion women's clothing stores are mainly displayed in model drawings, and there are few copywriters. It is important to show related products. When a woman buys clothes, she will think of another one. Contact is very important. High-end brand women's wear is similar, that is, the style should be atmospheric and show the description of genuine products.
For electronic machinery, it is necessary to describe in detail the basic information, characteristics, uses, functions of various accessories, etc. And the pictures should be fine, so the details are more important and there will be more copywriting. You can design general product details in blocks, just arrange them according to the basic information module, product selling point module, product display module, detail display module and after-sales guarantee announcement module at the beginning.
5. How does online shop copywriting attract buyers with words? 1. Learn about products and explore hot spots.
There are three main types of text that online shop copywriters are responsible for: introduction text of baby details page, video text, and forum promotion text. Regardless of the language, their ultimate goal is to serve the store and attract buyers to the store.
Therefore, before writing a copy, you must have a precise understanding of your products and do a good job of product targeting. Describe the product according to the style of the store. Buyers want to buy their own products, and what copywriters should do is to tap the hot spots of products, understand the needs of buyers, and prescribe the right medicine. Compare with peers, find out what advantages your products have, foster strengths and avoid weaknesses, and seek truth from facts.
Copywriting can make full use of the buyer's show and narrow the sense of distance with the buyer. It must be noted that the buyer's show should be true and not deceive consumers.
2. The copy should be creative.
Shopkeepers often visit forums, saying that the articles in the forums are all the same, not fresh at all and unattractive. Therefore, copywriting must attract buyers with creativity and pay attention to details. When writing the text and copy of planning activities, you should use your imagination to describe the scene. On the other hand, this shows that copywriting needs to be recorded at all times, and if you encounter inspiration, you must write it down in time. Being good at discovery and feeling is the source of creation.
3. Create feelings and impress people with stories.
Different products should give buyers different feelings when presented in words. Simple and fashionable clothing, the text scene should be natural, unpretentious and stylish; For the products of retro literary mode, words should have petty bourgeoisie sentiment and be properly matched with music; Food requires buyers to have an impulse to take a bite when they see the words.
4. Combine buzzwords and keep up with current events.
Why should copywriters master popular languages? This is not a movie. But it is undeniable that the gimmicks in the article will greatly increase the attention of the audience. It is not difficult to promote the network platform. As long as we catch hot spots, traffic is not a problem. Therefore, copywriting must master the latest buzzwords, learn to publicize and learn to interact with buyers.
5. Copywriting and art design cooperate with each other
Empty talk, no pictures to supplement, no matter how beautiful things, buyers are hard to imagine. Therefore, a good publicity work can not be completed by a copywriter alone, and it needs to be highly coordinated with the artist.
When writing, copywriters and artists should always communicate and cooperate. The combination of words and pictures is like telling a story, and the most beautiful story can impress buyers.
Copywriting is very important, and the promotion of online stores cannot be separated from words. If you want to write words and advertisements that attract buyers, copywriters must pay attention to these things, and words with stories can attract buyers.
Copywriting has never had a fixed pattern or a fixed style. Writers should read more books and think more, read more world-wide advertising copy, and broaden their thinking. I hope you can fall in love with the feeling of inspirational writing.
6. Taobao commodity copy how to write nine squares:
Write down the nine most outstanding advantages of the product, and then, divergent thinking, how to express these advantages more creatively to attract consumers. When writing down these advantages, you can try several times more, which is conducive to the divergence of thinking. You can find more examples in top copywriting, and you can also read their copywriting in some better brand stores. Write some general advertising words first, so as to promote the writing of the following words.
Logical sorting:
After a little release, arrange the whole page, and how to plan the logical way of the detail page. The logical way of reading directly determines the advance and retreat of consumers' curiosity. It's best to do it in the detail pages of some good big stores. If you show your advantages, but no one buys them, it is obviously that the selling point is not good enough.
Encourage consumers to:
Some well-written copywriting not only shows the advantages, but also turns them into inspiring sermons, encouraging readers to have the impulse to place orders after reading them. After the logical order is determined, we must start to do a lot of decoration, so that the content of each advantage can be enriched and certified, so that consumers will feel this way after reading it.
Reality show:
The so-called reality show is the authentication and recognition of the seller. On Taobao, it is generally reflected by the seller's comments. It can also be proved by the seller's printing.
Multiple modifications:
Any great work is born after many revisions, and many famous works in the world are born in this way. Simplify what should be streamlined, and don't put what can be removed.
7. How to write your own product copy 1? The selling point of refined goods is what you think your characteristics are.
2. Compare the market and extract 1~2 completely different selling points from others, that is, differentiated selling points.
3. Organize copywriting around differentiated selling points, which is in line with consumers' consumption habits, so that consumers will feel personally when they see your differentiated selling points, and they will be very recognized, or at least impressed.
4. sort out the remaining selling points, or compare them with your opponents, or discuss them yourself.
5. On the whole, your products are very distinctive. I have what others have, or are slightly better than them, and you have what others don't. I believe it will be easy to run through this idea.
8. How to write 1 and blank thinking in the copy described by the baby is a way that marketers are familiar with. Find a blank sheet of paper, draw nine blanks, write your specific product in the middle blank, and force yourself to write its advantages and benefits in the extended blank. The advantages of the product are the basic content of your product description.
3. Focus and outline. This is a common way of writing for middle school students. For example, you first list his important selling points and advantages in your first row, and then elaborate their selling points in the second paragraph, with a summary of the key points and a link between the preceding and the following.
4. The description of the copy should be friendly. After all, the sales of online stores is also a service industry occupation. The attitude towards customers should be as sincere as possible, and so should the description of online stores. A different copy to please your customers will definitely be abandoned by them.
5, there are copywriting and beautiful pictures. Doing a good job in graphics and text is one of the basic requirements for successfully opening an online store. Good text introduction should be grafted on the visual effect of good pictures. If there are too many descriptions, customers have to rely on subjective imagination to imagine what your product looks like, then it is meaningless to read the copy.
6. It's better to be suggestive. Copywriting is attractive in America, and eventually you want customers to pay for your products. In physical sales, trying to ask customers whether to buy can also be used in the description of goods in online stores. For example, you can say "You definitely deserve it" and "You might as well take it back and try it".
7. The best copy for opening an online shop is based on facts. Your product description can be exaggerated appropriately, but it should be based on hard facts, such as where is your product price advantage, and you can know it by comparing it with the prices of similar competitive products.
What awards you have won must also have a source, and you can't practice fraud.