Generally speaking, each micro-manufacturer has its own products. Think of the usage scenarios of products in life, what benefits they bring and what problems they solve, and list them. So, this is the basis of your creation.

Then, use colloquial expression skills and organize them into language. This is your copy.

At the same time, you need to pay attention to that copywriting is a tool, which means you need to polish the language according to your purpose and delivery channel.

For example, your purpose is to sell, put it in a circle of friends, and pay attention to expressing what the other party needs from your personal point of view. At least there should be activity time, product information and price. Shall I ask the other party to contact you or scan the code to pay?

Second, use the right skills.

This aspect contains a lot of content.

Then the above example says that you sent a copy in a circle of friends, and it is aimed at new friends, and you know little about you and your products, so you need to solve several basic problems.

Who are you? What is your product? Customers ask what to buy; Why ask you to buy, not others; Why buy your brand instead of other brands?

If the customers in your circle of friends are familiar with you and your products, then you only need to make your quotation clear, which is very attractive.