Only reformers advance, only innovators are strong, and only those who reform and innovate win. Change is the key word of Great Wall Motor in recent years. In 20021year, Great Wall Motor released its 2025 strategy, constantly transforming itself into a global intelligent technology company. Over the past year, Great Wall Motor has been deeply involved in new energy and intelligent new tracks, continuously promoted category innovation, accelerated the pace of global competition, successively created the "Great Wall Phenomenon" that detonated the industry, and wrote a new chapter in development.
Is self-change accelerating? Walk out of the new world with new ecology
Facing the rapidly changing new industry structure, Great Wall Motor continues to maintain the crisis consciousness of "hanging by a thread", accelerates the transformation into a "global intelligent technology company", and is determined to reinvent itself and keep making progress on the road of transformation.
In order to further enter the market, Great Wall Motor released the 2025 strategy, and put forward a brand-new strategic goal of achieving global annual sales of 4 million vehicles and operating income exceeding 600 billion yuan by 2025, as well as the new positioning of global layout, R&D investment, enterprise transformation and user operation, and constantly promoted comprehensive and thorough innovation and change.
Great Wall Motor 2025 Strategy Release
Over the past year, Great Wall Motor's version 3.0 organizational structure of "strong background, large, medium and small front offices" has continued to exert its strength. Based on the concept of "one car, one brand, one company", it has promoted a number of small front office organizations, which can link users accurately and flexibly, improve the operational efficiency of enterprises and further meet the needs of users.
Great Wall Motor Version 3.0 Organizational Structure
Don't stick to one pattern, do your best. In 20021year, Great Wall Motor continued to promote the "Ten Thousand Talents Plan" and the "Global Talents Living Water Plan", constantly improving the construction of talent echelon, strengthening the internal mobility of employees and activating their potential. In order to promote the transformation of employees into "partners", Great Wall Motor launched a new phase of equity incentives. At present, two equity incentives have been awarded to more than 1.2 million people, covering 50% of the core employees.
Promote the transformation of employees into "partners"
In the era of users, Great Wall Motor has always adhered to the user-centered, constantly deepened the C2B user operation mode, and played with users in the fields of personalized naming, product modeling, body color, owner culture, peripheral products, etc., and built a brand-new value system for joint operation between enterprises and users. At present, the registered users of the five brands of Great Wall Motor exceed 5 million, and the daily activity rate is in the first echelon of the industry.
Deeply cultivate the new track "Great Wall of Science and Technology" and shine.
In recent years, new energy and intelligence have become the new engines for the development of the automobile industry. Only by leading this new track, can China Automobile truly surpass it. Since 20021year, Great Wall Motor has continuously deepened the innovation of new track with strong technical strength.
During the Eighth Science and Technology Festival of Great Wall Motor, Great Wall Motor exhibited 1 12 new scientific and technological achievements, becoming one of the most complete automobile enterprises in China, and invited leading enterprises in science and technology and automobile industry and opinion leaders to hold more than 10 forum activities, deeply discussing the development of automobile industry, and displaying the forward-looking technical layout and open and win-win ecosystem of Great Wall Motor.
The 8th Science and Technology Festival of Great Wall Motor
202 1, in the field of new energy, Great Wall Motor released Dayu battery, which opened a number of patents to the whole society free of charge to ensure the safety of users to the greatest extent; The world's first cobalt-free battery pack was mass-produced and loaded, which effectively promoted the cobalt-free power battery; The hydrogen energy strategy and hydrogen lime technology were officially released, and technical products such as "Beyond-Shenzhou 200" high-power fuel cell engine were unveiled during the year to accelerate the commercialization of hydrogen energy.
Great Wall Motor Daewoo Battery Technology
At the same time, Great Wall Motor launched and mass-produced the first high-end powertrain of China automobile brand-3.0T+9AT/9Hat super powertrain, the first model tank 500; Lemon hybrid DHT technology has been successfully applied to Wei brand Macchiato DHT, Wei brand Latte DHT and Haval Red Rabbit hybrid DHT version, further helping low-carbon travel.
3.0T+9AT/9HAT Super Powertrain
In the field of intelligence, Great Wall Motor upgraded and released Coffee Intelligence 2.0, including 1 intelligent hub (new electronic and electrical architecture)+1 powerful cornerstone (intelligent chassis by wire) +3 intelligent upgrades (intelligent cockpit, intelligent driving and intelligent service), which realized the great wall motor's leap from perceptual intelligence to cognitive intelligence era.
Wisdom wire control case
During the year, Great Wall Motor's intelligent ecological layout continued to improve, and the Coffee Intelligent Ecological Alliance was established to fully integrate the upstream and downstream of the automobile industry and cross-industry ecological resources inside and outside the industry to provide customized and personalized intelligent products and services for users; Strategic investment horizon, enter the chip industry; Strategically invest in Tongguang shares and enter the third-generation semiconductor core industry; Increase investment in Mimo Zhixing and deepen the layout of autonomous driving technology.
Category innovation and efficient promotion, brand-new product ecology, detonating the automobile market
Facing the trend of personalized automobile consumption, Great Wall Motor in 20021year took users as the center, and constantly promoted category innovation. In 20021year, 30 new cars were launched, and category brands were built through category innovation, which promoted the independence of tank brands and the world premiere of Salon Automobile, forming a brand-new matrix ecology of Great Wall Motor.
Among them, Haval brand listed new products such as Haval First Love, Haval Red Rabbit and Haval Beast during the year, which helped the sales of Haval brand grow steadily.
Haval beast
Mocha, Macchiato and Latte, members of the Wei brand coffee family, have been listed one after another to meet the smart travel needs of a new generation of users. The dream of a new generation of intelligent retro tide drive also appeared during the year, opening up a new category with retro design as the shape and technology empowerment as the core. Thanks to the new product matrix, Wei brand sales continued to rise.
Weipai Yuan Meng
On 202 1, Euler brand was revived as a "car brand that loves women more", and new members of the cat family, such as Euler ballet cat, Euler punk cat and Euler lightning cat, appeared one by one, and continued to pay attention to female users' travel.
Euler lightning cat
The delivery of 300 tanks under the tank brand has gone up, exceeding 1 10,000 vehicles for two consecutive months. Luxury business series tank 800, tank 500, mecha technology series tank 700 and tank 400 also made heavy appearances during the year, building a powerful and rich tank brand product matrix and successfully establishing users' image cognition of high-end off-road tanks.
Tank 500
Great Wall pickup truck ranked first in China market and first in overseas export for 24 consecutive years. 202 1 new products such as full-size pickup truck, super-running pickup truck concept car, great wall gun, great wall gun, motorcycle gun and king kong gun. Listed or appeared, constantly expanding and expanding the market boundary and chassis of pickup trucks with the attitude of shells.
Super pickup concept car
Salon Auto, the world's first mech-tech brand, officially debuted this year, launching the mech-tech category and the first new car, Mechelon, which officially blew the horn of entering the luxury pure electric vehicle market.
Mechanical dragon
The global production layout has achieved a double breakthrough in quality and quantity.
It is the dream that Great Wall Motor has been pursuing to build products with global competitiveness and achieve brands with global influence. In 20021year, Great Wall Motor continued to practice the globalization strategy, constantly improved the layout of the globalization system, and brought the third generation Haval H6,