The forms of product placement advertising in movies are as follows: ① Prop placement is a traditional and blunt advertising placement mode, which mainly uses brand products as props in film and television works, so that viewers can clearly feel the advertisements. (2) line implantation. Line implantation mainly achieves the propaganda effect through the dialogue content between the protagonists. This model is a soft promotion model, which can often become a classic dialogue and become the object of ridicule by the audience. (3) Scene implantation refers to the arrangement of wall advertisements and the display of product or brand information in the scene revealed by the screen and accommodating task activities. Such as outdoor billboards, posters and fixed scenes that frequently appear in film and television dramas. (4) Sound effect implantation is to guide the audience to associate with a specific brand through melody and lyrics, voice-over and TV advertisements. Such as: the specific ringtone of mobile phone, the specific music background of brand advertisement, etc. ⑤ Theme implantation is to shoot a film and television drama for a certain brand, focusing on the development history and cultural concept of the brand, which is used to enhance brand awareness, mainly including making corporate promotional films and corporate feature films. If this model is used properly, it can not only publicize the enterprise, but also bring artistic feelings to the audience. Enterprise TV advertising production is also a form of product placement to achieve the effect of publicity and promotion. Only by combining advertisements with movies harmoniously can they be better accepted by the audience.