There are many short films about skiing in Tik Tok. A short video of a 1 1 month-old ski baby who can't walk and ski released by Tik Tok's creator "Bunny Hairy Shell" became popular on the Internet, and was dubbed "Ice Shield Running Shield", which was praised by netizens. There is also a 4-year-old cute baby who can control advanced skiing skills. After 1995, Xiaomei wore a Hanfu ski sword and flew to show the beauty of the national style to the whole world.

The Big Data Report on Ice and Snow Tourism Consumption in China (2022) predicts that the number of ice and snow leisure tourists in China will reach 305 million in 2026 54 38-2022. At the same time, the consumers of ice and snow tourism tend to be younger as a whole, accounting for 86% after 80 s and 90 s, and the "Z generation" skiers have increased.