Nowadays, there are more and more cafes. A good name can not only enhance the taste, but also attract customers to shop. A nice coffee shop name should be elegant but not vulgar, fashionable and not radical, so that people can know what you do at a glance. Signs should consider color matching and be eye-catching In fact, how to name a coffee shop is not only a science, but also an art. Since it is a science, it is necessary to have a scientific spirit. Under the guidance of the scientific spirit, we should comprehensively use knowledge such as marketing, psychology, sociology, communication, linguistics and philology. Since it is art, we must have imagination and creativity. Give full play to your artistic talent and innovative ability. Let's take a look at how to name a coffee shop to make your coffee shop more prosperous and profitable. Coffee shop naming strategy 1: easy to recognize, read, understand, remember and write a nice coffee shop name? The name of the cafe should be clear and concise first; Words should be easy to understand, and don't use obscure words; Use characters with simple strokes that are easy to write and print, and don't use ancient characters and obsolete characters with complex strokes that are difficult to identify or have been eliminated; Pronunciation should be loud and fluent, with musical aesthetic feeling, and bending and twisting should be avoided. In addition, the text of the name cannot be too long. Coffee shop naming strategy 2: grasp the characteristics and highlight the names of key coffee shops? The name of the coffee shop is very short, which can only show the characteristics of a certain aspect of the goods, so we should grasp the characteristics and highlight the key points. Coffee shop naming strategy 3: combine name with reality to avoid self-contradiction. Nice coffee shop name? The name should reflect a certain characteristic of the commodity from a certain aspect, should be associated with the commodity, and there should be no phenomenon that the name of the commodity does not match the reality or damage the image of the commodity. Coffee shop naming strategy 4: consider the psychology of consumers. What is the name of a good coffee shop? Cafe has a certain number of consumers, so the naming should consider the psychology of consumers in order to win the market. Coffee shop naming strategy 5: the name should be aesthetic and have a nice coffee shop name? The name of a coffee shop must be meaningful and aesthetic, so that customers can enhance the taste of the shop because of the name. To understand the naming strategy of coffee shops, you need to know the following skills: Good coffee shop naming skills 1 Choosing a good name that is directly and closely related to the goods you operate will make people unforgettable, add vitality to your products and bring unexpected benefits. Good coffee shop naming skills 2 Using popular elements to name shops can often get twice the result with half the effort. After the movie "In the Mood for Love" starring Maggie Cheung became popular, one restaurant was immediately renamed as "In the Mood for Love". Similarly, another restaurant was also named "Be there or be square", and another bar was simply called "Iraqi Wine Bar". When young people date, they are more ambiguous dating language, such as where to play, are they in love? Are you still there? Or Iraqi wine? These entertainment places, which can obviously bring dating topics to young people, are easily accepted by young people in a short time. Good coffee shop naming tips 3 use homophonic names, which is the usual practice of some stores. The biggest function of these store names is to make their restaurants clearly positioned, and it is easy for diners to remember or recognize them by using homophones. Good naming can stimulate consumers' hearing organs, thus leaving an impression and generating associations and feelings. Naming is the main body of a trademark, and the difference between good and bad will definitely affect the success or failure of the brand. Shopkeepers must give their shop a good name. A good name will attract many consumers to buy goods, which is equivalent to a third of success. Read more about it and return to the list of coffee shop management columns.