The product copy determines the sales volume of the product, and whether the copy is well written is directly linked to the marketing amount. Many people who do product operation are troubled by how to write product copy that touches consumers.

In fact, the key to writing product copy is to use three tricks: fast, accurate and ruthless.

a piece

1. Get to the point quickly and don't be wordy. After that, the reader still doesn't understand what you are trying to explain.

2. Write at a fast pace. Now is the new media era, and readers' reading habits are also fast-paced, which requires your language style to conform to the characteristics of new media articles. Use less long sentences and more short ones. Simple and beautiful typesetting, no big paragraphs.

Erzhun

1. Analyze the product attributes accurately, what is the core difference between it and other similar products, and what are its advantages and disadvantages.

2. Prepare to analyze the target customers, including their age, cultural class, hobbies, favorite consumption patterns and so on.

3. Prepare to use numbers, list the numbers that need to be explained clearly in the product copy, describe them briefly, and don't be mysterious.

Hao San

1. Hit the pain point directly, grasp the consumer psychology, and select topics, common problems and problems closely related to people's work and life.

2. If you dare to place an order for consumers, you must use words to stimulate consumers' desire to buy.

Make good use of these three unique skills, plus your writing skills and logical thinking ability, I believe a good copy will be born.