With its novel concept and unique design, "Internet Celebrity" products meet the individual needs of young consumers, and form popularity on some social platforms, attracting consumers' attention. At the same time, "online celebrity" products focus on docking consumption hotspots and online and offline marketing strategies to enhance the consumption experience. For "network celebrity" products, only by standing the test of time can we win more economic and social benefits.
There are many products of "network celebrities" that only focus on "red" and ignore quality. Even spend money to brush "likes" online, hire people to line up in the store online, and exaggerate the functions of the products; Fabricate all kinds of wonderful honors and make their own decisions; The franchisee is willing to take over the garage to show off his wealth. Some marketing methods involve violating advertising laws. In the long run, the behavior of "online celebrities" products seeking profits and short-term interests will lead to the phenomenon that "bad money drives out good money" in the market, which will not only damage the honest operation, disrupt the normal market order, but also make ordinary consumers suffer losses.
The popularity of "online celebrity" products adapts to the characteristics of the transformation of consumer economy and reflects the new trend of consumption. To encourage the fitness of "network celebrities" products, we should not only identify the hot spots of consumption and tap the "selling points", but also pay attention to the internal and quality assurance, and build a solid product quality bottom line while pursuing "fame". In the final analysis, market competition depends on product quality and service level. In order to ensure product quality and safety and activate the value advantage of "network celebrity" products, the prospects of China Quality and China brand will be broader.
Fundamentally speaking, it is necessary to strengthen market supervision, strengthen quality and safety supervision, and substantially increase illegal costs.