1, pictures and titles should cooperate with each other, and the planning of advertising pictures should focus on the theme and play a role in setting off. Theme illustration conveys the information of products to customers, gives them a visual impact and leaves a deep memory.

2. The color of the picture should be pleasing to the eye and friendly. An important aspect of the picture in advertising planning is the beautification of color. Color is the first key to convey pictures to people, and of course it is also the focus of advertising forms. Combining the image and color of the product can quickly grasp the customer's vision and make the customer's mind have a physiological reaction and association.

3, advertising picture planning should have the characteristics of the times, advertising picture planning, but also follow the trend of the times to reflect fashion factors, so as to attract customers to associate and consider. The planning of advertising pictures should follow the characteristics of the times and grasp the customer psychology.

4. The outline planning of advertising pictures should be simple and clear. The line outline of advertising picture layout can make the content of the whole picture more concentrated, increase the aesthetic feeling of advertising picture and attract customers' attention. First, it can highlight the theme of the picture, which is conducive to the audience to directly obtain important product information; Second, we will not usurp the role of the host and focus on highlighting problems.