There are many successful cases of star transformation in business, but many of them are overturned. At the end of last year, once famous actors Zhang Ting and Lin Ruiyang suddenly made a comeback after bidding farewell to the entertainment circle. In the past, the two of them have always been models of stars switching to business, making a lot of money, which can be said to be very successful. However, their company was put on file for investigation on suspicion of pyramid schemes, and the company's funds were frozen.

Zhang Ting and his wife's "WeChat business empire"

With "live yeast" as the gimmick, Zhang Ting and his wife founded the cosmetics brand TST. "TST" means "Ting's Secret" (Zhang Ting's Secret), just like a copy of "Victoria's Secret". Under the banner of biochemical engineering, the two men frantically peddled their "young secrets" and even wrote a more dramatic story for this brand than Qiong Yao's drama:

Twenty years ago, in order to maintain the youthful beauty of his beloved wife Zhang Ting, Lin Ruiyang went to France for courtship, extracted yeast and studied beauty techniques. In this way, Zhang Ting looks the same for 20 years. It is estimated that this story can only deceive fans and agents. If live yeast is so magical, why is Lin Ruiyang so angry and ridiculed as "Zhang Ting's grandmother"? Lin Ruiyang was not convincing enough, so Zhang Ting launched his own network, and invited the stars in the circle to speak for the products. At that time, she was filming the legend of Wu Mei Niang, so she asked her peers to help promote it.

These celebrity Amway posts have become TST's enduring WeChat business materials, which are used by agents to screen friends. Besides inviting celebrities to do publicity, Zhang Ting never misses every opportunity to be implanted in variety shows. In August of 20 14, Zhang Ting went to record "Age Show" to promote Meguiar's water (a toner under TST, the so-called Meguiar's water means that the impurities contained in the water are micron in diameter), and threatened that "we are not selling products, we are doing charity." The host Li Xiang told her on the spot, "Then don't sell it, just send it."

Zhang Ting a face of reluctance, the atmosphere instantly dropped to freezing point. However, Zhang Ting was right. In the actual operation of TST, they always call themselves "family" under the banner of "charity".

The staff meeting is like a "brainwashing scene"

An agent said: "I have invested hundreds of thousands of dollars and haven't earned my money back. I even sold hundreds of masks for a few dollars." In addition to the agent's speech, some netizens exposed the meeting pictures of Zhang Ting and his wife's company on the Internet. In the process of speaking, employees are also excited, just like playing chicken blood.

There are even pictures showing that their employees have to kneel down to him, and some female employees even kneel in front of Lin Ruiyang to offer him tea and wish him good health. This is not like the boss of a company, but more like an emperor, and these are not the usual methods to brainwash employees? It seems that it is not groundless to say that their company is suspected of pyramid schemes, but that such things really exist, and now people can see their true colors after exposure.

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However, no matter how much publicity Zhang Ting and his wife made, how much tax they paid and how much money they donated, netizens always called Lin Ruiyang, who looks irreconcilable, "Grandma Zhang Ting". Bitter ridicule represents the betrayal of the heart. If a good social reputation has always been one of Zhang Ting's life goals, then from the moment she succeeds, it means failure.

It is worth mentioning that when Hong Tao Jr. quit Zhang Ting Company, public opinion cheered, thinking that she finally woke up and was willing to get rid of Zhang Ting, who was not up to grade. However, no matter how many famous stars there are on the TST platform, the audience always points the finger at Zhang Ting, thinking that these stars are "confused and bewitched". Everyone has probably forgotten how many stars are pouring into the live broadcast room now, shouting "9 yuan Nine Packages" and using their acting skills for promotion.

Analog TV shopping live broadcast, 20 years ago, even the 18-line star didn't bother to take a look. But as long as the benefits are attractive enough, no one will refuse. Zhang Ting, the star who complained and wept in the studio, is still not on the list. A Zhang Ting has fallen, and many people want to stand up and be Zhang Ting. They are not confused or innocent. This is the way they want to go most.