When thinking about the entrepreneurial industry, the most important thing is to grasp the pulse of market trends in order to reduce entrepreneurial risks. The statistical results show that the five most profitable entrepreneurial directions are: the concept of parity, the concept of health, the concept of personalization, the concept of education and the concept of women. Among them, the top ten industries with the most potential to make money are: children's culture and education, medical care, adult supplementary education, healthy food, personalized goods, breakfast shops, slimming and beauty, e-commerce, leisure drinks and Chinese snacks. Intentional entrepreneurs may wish to understand before acting, so as to avoid detours. Parity concept: to provide consumers with value-for-money products. Judging from the development of retail formats, the more highly civilized a country is, the more extreme the concept of parity is. Therefore, in the United States, Japan and other countries, large-scale out-of-season shopping centers can be seen everywhere, and Japan's hundred-dollar stores have also made remarkable achievements. In addition, economic recession and increasingly fierce industry competition are also one of the reasons for the prevalence of parity concept stores. But overall, the catering industry is the starting point of the concept of parity and investment. The survey results show that the industries with the most potential to make money at this stage, including the sixth breakfast shop, the eighth e-commerce, the ninth leisure drink and the tenth Chinese snack, all have the concept of parity. But the catering industry is the majority. Obviously, even the catering industry, which is least affected by the recession, has the best chance to make money at this stage. The investment in breakfast shops and leisure drinks is small, generally within tens of thousands of yuan, and the net profit is above 25%. The investment can be recovered in half a year, which has the advantages of small profit and quick recovery, so it is the first consideration for many people when starting a business. At present, there are dozens of franchise brands and tens of thousands of franchise stores in these two industries in China. Therefore, at this stage, it is not easy to survive by entering the market with a single store. We might as well consider starting a business by joining, so it is particularly important to choose a competitive headquarters. In addition, the challenge in operation is to change the entrepreneurial thinking of passers-by in the past, cultivate regular customers and create customer loyalty at this stage, so as to continue to operate. The five most profitable industries: health concept: With the improvement of knowledge level and national income, people pay more and more attention to the concept of health, and the concept of preventive medicine has been accepted by everyone, which can be confirmed by the hot sales of health care products such as Ganoderma lucidum and aloe vera, which were all the rage a few years ago. Even now there are many health clubs and restaurants on the market, and even drinking water and organic vegetables and fruits are beneficial to health because of their emphasis. Healthy drinks have high unit price, high gross profit and faster recycling. According to experts' voting, the industries with the most potential to make money, such as medical care in the second place and health food in the fourth place, are all entrepreneurial directions with the concept of health. However, from the perspective of investment threshold, the investment threshold of medical and health care industry, including pharmacies, Chinese medicine shops or cosmeceuticals, is more than 100 thousand, with a gross profit of about 35%, and the payback period is long, which is suitable for the long-term development of those with sufficient funds. Fortunately, at present, these industries have brands to join in the business. The health food industry is divided into natural health drinks and catering stores that emphasize health preservation and diet therapy. The opening cost of the latter is relatively high, about 400,000-500,000 yuan, while the investment threshold of health beverage stores is relatively low, with the opening cost of about 6,543,800 yuan, which is not only easier to enter the business, but also if the first-class business district in metropolitan area is the main force, the average customer unit price is around 20 yuan, and the gross profit can be as high as 60%, which can be recovered in about three months. Personalized concept: emphasize customization to win national identity. The so-called personalization concept can be divided into two types: one is commodity personalization, which mainly grasps the characteristics of young people's changeability, innovation and strong personal awareness, visualizes self-awareness and creates unique personalized products for each customer, such as personalized ornaments, portraits, dolls and personalized impressions. To satisfy consumers' potential narcissism complex, thus generating business opportunities. The other is store personalization, because many domestic retail services have entered the stage of complete competition, so the key to store success at this stage is to let consumers have a sense of identity and unique store personality. For example, Starbucks selling coffee, Muji selling daily necessities, and body shop selling beauty and skin care products are the representatives of store personalization. Avoid fads, reduce business opportunities, raise the technical threshold, and move closer to stores. At present, there are many personalized products on the market, such as photo stickers and digital photo seals. However, due to the low technical level, these products are not easy to make creative changes after the fashion craze recedes, and it is easy to reduce business opportunities. In addition, some high-priced works of art, such as glass, are limited by the market and not everyone can afford them. Therefore, in personal entrepreneurship, it is a great profit base to cut into the surrounding living goods and then tailor personalized creative goods. For example, Alessi doll, which has been open to joining, mainly manufactures personalized goods through material changes and artistic creative design. The investment is about 654.38 million yuan, and the gross profit can be as high as 60% to 80%, which can be recovered in half a year at the earliest. Another business opportunity for the development of personalized goods mainly lies in the fact that at present, in order to seek product differentiation, large-scale stores are flocking to personalized goods with characteristics. Therefore, even if there is no financial background, as long as the products are special enough, all shops are very welcome to enter. Take the "Puppet Heart" selling German fragrant puppets as an example. Less than half a year after opening the store, all the stores invited them to settle in. The advantage of entering the store is that it can greatly improve the turnover and popularity with the help of the gathering power of the store. Educational philosophy: There are business opportunities for children's education and vocational education. With the increasing proportion of dual-income families, higher income and their desire for success, parents are not stingy in investing in their children's education, thus creating a favorable foundation for their children's cultural and educational industry market. Due to the rising unemployment rate and the increasing pressure of job hunting, business opportunities in the adult education industry have emerged in order to strengthen their competitiveness and actively cultivate their second major. At present, Beijing, Shanghai, Wuhan, Chongqing and other big cities have appeared some children's training institutions specializing in Chinese studies, juvenile scientific and technological knowledge training and so on. The survey shows that the investment in children's cultural education industry is not low, about several hundred thousand yuan. However, due to the small difference in off-season revenue, the net profit is around 45%, so most of it can be recovered within two years. Adult supplementary education can be divided into two concepts: one is a supplementary school for office workers to cultivate their second major, such as English, computer or entrepreneurship; Second, because China people have more leisure time after the second day of the weekend, they often use their time to study according to their personal interests, such as arranging flowers and dancing. The former has great business opportunities at present and is more suitable for opening in the office business circle. Teachers with high professional level are the key to success. As long as they win word of mouth, the business will not be finished, and they can be recycled in about two years. Concept of woman: It is not difficult to grasp her feelings and make money. With the improvement of women's economic independence and consumption power, many products are aimed at women. For example, the credit card launched specifically for women focuses on women's strong spending power. In the past, most business owners were men. However, from the franchisees' exhibitions and franchisees' surveys in recent years, the ratio of men and women who want to start a business is one to one, so the increase of women's entrepreneurial will is also the reason for the fermentation of this business form of women's concept stores. There are opportunities to make money in the all-round beauty industry. Women who may care about buying food for a dime or two will spend money relentlessly in order to make themselves more beautiful. In particular, many slimming beauty businesses have been advertising through the mass media to arouse women's natural desire to love beauty, which has also led to the prosperity of the slimming beauty industry. With the refinement of diet, the number of people who need to lose weight in China is also rising. According to the survey, more than 70% of women are dissatisfied with their bodies, which is also the reason why there are business opportunities in the slimming and beauty industry. Generally speaking, the investment cost is about 654.38 million yuan, but because of its high Mao Lijiao, most of the investment can be recovered within one and a half years. However, the slimming and beauty industry is no longer limited to simple face and body beautification. In order to be invincible in the market, it is a trend to help women improve their body and mind in all directions. Therefore, in addition to the application of high-tech instruments and natural nutrients, the combination of SPA and beauty lectures is the future business focus of slimming beauty industry.