The market is chaotic and the prospects are attractive.
"Easy to lose weight, no rebound", "Keep losing weight, lose weight safely", "Drink a good figure" ... Sweet words, plus the endorsement of "skinny" beauty stars, in recent years, weight loss products have been advertised in newspapers, TV and radio stations. At the same time, however, when commenting on weight-loss advertisements, the Industrial and Commercial Bureau and other relevant departments found that misleading consumers was the most prominent problem. One example is that the advertisement of the early diet drug "Aoquqing" was banned. It is understood that the highest violation rate in weight-loss advertisements is that they contain unscientific expressions, followed by effective rate, cure rate and curative effect data, and the third is that they contain curative effect and have no toxic and side effects. They use absolute terms to publicize in the name of state organs, authorities, consumers and experts, promise invalid refunds and zero risks, and contain contents prohibited by other laws and regulations. It is nothing new to add prescription drugs to six weight loss products recently. There have been cases in which eight kinds of diet foods, such as "Xinmeizi Slimming Tablets" and "Xianfei Slimming Tablets", were revoked by the Ministry of Health because they contained prohibited ingredients.
The "cake" in the weight-loss market is so attractive that businesses have to do their best to get a piece of it. According to statistics, by the end of 2004, the number of obese people in China exceeded 70 million, the potential obese population reached 200 million, and the number of overweight people in some coastal cities was as high as 50%. Some experts in the industry estimate that if the average person spends 100 yuan on weight-loss products every year, the weight-loss market is equivalent to a big "cake" worth 7 billion yuan, and predict that this "cake" will even expand to 60 billion yuan in 20 10.
But at present, there are slimming drugs, slimming tea, nutritious meals, capsules, slimming instruments, slimming patches and so on on the market. There are endless varieties, but the products are mixed. Professor Fang Shi, director of the Nutrition Department of the First Affiliated Medical College of Sun Yat-sen University, pointed out that the medical community does not advocate sibutramine-containing diet pills such as Qumei, because this kind of diet pills mainly reduce weight by suppressing appetite, and the drugs will directly pass through the blood circulation, causing harm to the human nervous system. Compared with sibutramine, another slimming western medicine, seneca, can only eliminate the fat absorbed during meals. Although it will not enter the blood, it still cannot eliminate the fat accumulated in the body before. In addition, Professor Fang Shi reminded that the "liposuction patch on the sole of the foot" appearing on the market at present could not solve the problem at all. First of all, the biggest problem is the channel of fat excretion. It is impossible to excrete the fat under your feet.
The product is facing a sales crisis.
According to industry insiders, the sales season of weight loss products is often in spring and summer every year, especially from April to July. However, according to the data released by China Medical Information Network, in 2004, the three major weight-loss products markets in Beijing, Shanghai and Guangzhou all showed an upward trend in April and May, and began to decline in June and July, entering the autumn sleep state ahead of schedule. Guangzhou's weight loss market, although affected by the weather, saw a rebound in sales in September, but its monthly market capacity was about 6 million yuan less than that of Shanghai.
The relevant person in charge of several chain pharmacies in Guangzhou said that the sales of slimming products such as slimming drugs, slimming tea and health care products were not as good as before. According to industry analysis, there are many ways to lose weight, such as liposuction, slimming, acupuncture, fitness and so on. , giving consumers more choices, but also to the sales of weight loss products brought a certain impact.
A weight-loss website in China once interviewed 2,523 obese people who lost weight successfully, and found that only 0.97% of the respondents were "very convinced" of the advertising effect of a weight-loss drug before they first contacted it. 25.24% of the respondents "believe"; And 62.3% said "dubious"; 1 1.49% means "don't believe". In addition, 73.8% of the respondents have different degrees of distrust of slimming products, which also has a considerable impact on the sales of slimming products. Obviously, most consumers tend to treat all kinds of slimming products rationally and scientifically when they consume slimming products.
Do you believe such advertisements?
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Teach you a few tricks to identify false advertisements
There are many kinds of slimming products and slimming advertisements. Consumers must keep a clear head when facing these advertisements, because if they are not careful, they will easily fall into the trap of false advertisements and bring unnecessary losses to themselves. Here are some tips for identifying false advertisements:
Lose weight successfully in a short time-consumers should not blindly pursue the actual effect of losing weight. From the perspective of scientific weight loss, losing 0.5 kg or 1 kg in a week is a safe weight loss speed.
You don't need to go on a diet to lose weight-consumers can't believe advertisements like taking medicine and not going on a diet. If you can lose weight without paying attention to diet and exercise, it is simply "whimsical". Nutrition experts remind that weight loss should be combined with scientific diet and exercise.
Clinical trials prove effective-in order to gain the trust of consumers, many advertisements for weight-loss products usually print the words "clinical trials prove effective" and list a series of "professional" terms to confuse consumers. Experts suggest that consumers should consult a doctor before using slimming products.
Full refund if it doesn't work-when advertising, merchants sometimes say it doesn't work and don't want money, but what is the standard to judge whether a weight loss product is effective? When consumers fail to achieve the expected weight loss effect, businesses can even think of many other factors, such as careless diet and different personal physique.
Comparison of photos before and after weight loss-Comparison of effects before and after weight loss is the most commonly used method for cosmetic surgery, weight loss, beauty, height increase and other advertisements. Consumers are often easily moved after seeing these photos of weight loss effect. But in fact, photos can produce different effects by adjusting posture, light and shooting angle. Consumers should not trust photos.
Note: The following products are all false products. Don't listen to the advertisements for these products. This is the advice of a friend in the industry who deeply blames himself. . . . . . .
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Editor: deer