There are many things to consider when designing a good product poster. Only by in-depth analysis of these elements can we better promote products. So what should we pay attention to in product poster design? The following small series will give you a good introduction.
1, the advertising lead should be related to the corporate philosophy and product mainstream.
2. The consistency of corporate logo design is always the most eye-catching. Corporate LOGO includes words, pictures, font tones and layout size, all of which are from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.
3. The written descriptions and price indicators of all parties shall be in a fixed format. The price of the product is the most important must-see for customers. The price tag should be carefully designed, including the frame style. Pay attention to the design of the arrow and match the frame pattern. The price must be clearly marked and clearly marked with arrows.
4. Don't change the main color of the layout easily. Posters pay more attention to customers' eyes, and don't change the main color of posters at will. Of course, it is certain that each schedule highlights the rendering according to different themes, but you can add layers of swatches to the main color, and pay attention to the harmonious transition of each layer, mainly reflected in brightness.
5. The typesetting format is relatively fixed. Layout format is one of the most important features after the main color, and it is also the key factor for customers to visually distinguish various posters. It's better to save than to have small print. In layout design, certain lace and decorative painting are essential, but not too complicated.
For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, a wide range of themes, few restrictions, emphasis on creativity and visual language, flexible use of points, lines, pictures and characters, and stress on plane composition and color composition.
Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry. The main feature of this professional technology is a creative design activity or process of graphic art, which expresses the purpose and intention of advertising by using relevant design software on the computer, expressing advertising elements such as images, characters, colors, layouts and graphics, and combining the characteristics of advertising media.
There are many things to consider when designing a good product poster. Only by in-depth analysis of these elements can we better promote products. So what should we pay attention to in product poster design? The following small series will give you a good introduction.
1, the advertising lead should be related to the corporate philosophy and product mainstream.
2. The consistency of corporate logo design is always the most eye-catching. Corporate LOGO includes words, pictures, font tones and layout size, all of which are from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.
3. The written descriptions and price indicators of all parties shall be in a fixed format. The price of the product is the most important must-see for customers. The price tag should be carefully designed, including the frame style. Pay attention to the design of the arrow and match the frame pattern. The price must be clearly marked and clearly marked with arrows.
4. Don't change the main color of the layout easily. Posters pay more attention to customers' eyes, and don't change the main color of posters at will. Of course, it is certain that each schedule highlights the rendering according to different themes, but you can add layers of swatches to the main color, and pay attention to the harmonious transition of each layer, mainly reflected in brightness.
5. The typesetting format is relatively fixed. Layout format is one of the most important features after the main color, and it is also the key factor for customers to visually distinguish various posters. It's better to save than to have small print. In layout design, certain lace and decorative painting are essential, but not too complicated.
For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, a wide range of themes, few restrictions, emphasis on creativity and visual language, flexible use of points, lines, pictures and characters, and stress on plane composition and color composition.
Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry. The main feature of this professional technology is a creative design activity or process of graphic art, which expresses the purpose and intention of advertising by using relevant design software on the computer, expressing advertising elements such as images, characters, colors, layouts and graphics, and combining the characteristics of advertising media.
There are many things to consider when designing a good product poster. Only by in-depth analysis of these elements can we better promote products. So what should we pay attention to in product poster design? The following small series will give you a good introduction.
1, the advertising lead should be related to the corporate philosophy and product mainstream.
2. The consistency of corporate logo design is always the most eye-catching. Corporate LOGO includes words, pictures, font tones and layout size, all of which are from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.
3. The written descriptions and price indicators of all parties shall be in a fixed format. The price of the product is the most important must-see for customers. The price tag should be carefully designed, including the frame style. Pay attention to the design of the arrow and match the frame pattern. The price must be clearly marked and clearly marked with arrows.
4. Don't change the main color of the layout easily. Posters pay more attention to customers' eyes, and don't change the main color of posters at will. Of course, it is certain that each schedule highlights the rendering according to different themes, but you can add layers of swatches to the main color, and pay attention to the harmonious transition of each layer, mainly reflected in brightness.
5. The typesetting format is relatively fixed. Layout format is one of the most important features after the main color, and it is also the key factor for customers to visually distinguish various posters. It's better to save than to have small print. In layout design, certain lace and decorative painting are essential, but not too complicated.
For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, a wide range of themes, few restrictions, emphasis on creativity and visual language, flexible use of points, lines, pictures and characters, and stress on plane composition and color composition.
What are the requirements for the layout design of commodity posters? There are various formats of posters for tour guides, but there is no standard version, and the emphasis of publicity will be different with different content. However, some basic requirements of layout still need attention. So, what are the requirements for the layout design of commodity posters? Let's take a look with Bian Xiao today!
1, the commodity layer needs to be highlighted.
The purpose of online promotional posters is to attract clicks and increase sales, so the commodity layer is the most important display part of online promotional posters, and it is the key point to be highlighted in the whole layout design. Whether it is the copy or the background, it plays a role in setting off the goods. Therefore, the theme of the product must be highlighted in the design, so that users can clearly and directly understand what the poster wants to express, so unnecessary auxiliary elements should be reduced in the design.
2. The information level should be clear.
The whole layout design should first distinguish the information level. First, it should distinguish clearly which part of the product layer, copy layer and background layer is the center of gravity of the picture and which part needs to be emphasized. If the layout of the whole poster is scattered and the elements are distributed too evenly, users will not be able to grasp the key points of browsing quickly.
3, color matching should be reasonable
A good design should reasonably integrate color, image, copy and other information into one page to express the theme, so that the whole design will have a consistent appearance and a distinct theme. The more colors used in layout design, the better the effect. Instead, we should choose harmonious colors as much as possible to achieve perfect visual effects.
4. The copy layer should be visually clear.
The copywriting layer is a link between the past and the future in online posters. It not only sets off the goods, but also displays the promotional information. In the layout design, it must be in the most focused position in the whole poster, and ensure its visual clarity and logical clarity.
5. Stay close
Intimacy refers to the relationship between different elements. Some related elements are suitable for close arrangement, while others need to keep a sense of distance from other elements.
The above is what Bian Xiao compiled and shared for everyone today about "What are the requirements for the layout design of commodity posters?" I hope it will be helpful to you who are preparing for the exam. In order to help your friends get started working faster, Bian Xiaote has also compiled a small white book on graphic design, which you need to get yourself!
What are the text arrangement skills of product posters? Font selection
There are many styles of fonts, just like smells and sounds, which contain different emotions, meanings and associations. If inappropriate fonts are used in the poster, the effect of information transmission will be greatly reduced, or even become invalid information, affecting the conversion rate.
① Consumers and users of automobiles, razors and game equipment. Mainly men. The poster design of their products can be based on the rough and tough characteristics of men, and choose fonts with thick strokes and strong strokes, such as square, thick, black, simple, Chinese and simple.
② Consumers and users of women's clothing, jewelry and skin care products. Mainly women. The poster design of their products can be based on the characteristics of elegance, softness, exquisiteness and fashion of women. , you can choose a font that is slender, curved, beautiful and changeable.
Promotional products usually need to convey very excited and intense emotions to users, which coincides with the strong impulse and excitement of male characteristics, so a large number of masculine fonts are used in promotional posters, which are heavy and conspicuous.
(4) According to the characteristics of children's cuteness, fun, roundness, liveliness and naughtiness, posters of infant products can choose cute, rounded strokes, playful and irregular fonts.
The consumers of literary clothes, jeans and other products are mainly young people with strong literary atmosphere. The poster design of their products can choose handwritten, retro and elegant fonts according to the characteristics of comfort, quietness and longing for slow life.
Character arrangement and combination
(1) readability of text. The main function of writing is to convey all kinds of information to the public. To achieve this goal, we need to consider the appeal effect of words and give people a clear visual impression. Can be staggered, pay attention to the different color changes of the text and some stroke changes.
(2) Different materials of the text. Combining different backgrounds and products advertised, we can design different materials for the main title text.
③ The color block is superimposed on the bottom of the text. By superimposing color blocks with different shapes and colors at the bottom of the text, the text is more prominent. When the color of the text is too similar to the background, this method can be used to prevent the text from blending into the background.
(4) line decoration. By appropriately adding some lines to the copy part, we can increase the attention of the text, and also make each part of the text clear and clear, with distinct functions.
What are the text arrangement skills of product posters? Global Ivy Bian Xiao will share them with you for the time being. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.