First, the selling point is concise and single-minded.

Before optimization: men's short-sleeved T-shirts just listed are full of masculinity!

Optimization: men's soft short sleeves, no pilling and no fading, 99 yuan 6 pieces, now buy cheaper! cash on delivery

It is good to optimize the selling point of "masculinity" in the pre-copy propaganda.

A better way is to push different selling points for different groups of people and only push the key points at a time.

The main selling point is "cheap". Then you need to take advantage of low price.

Second, the positioning of potential users.

Before optimization: don't read the classics foolishly. After reading these ten books, you will get better and better!

After optimization: don't wait for your child's poor grades to regret, inspirational books for teenagers, let children learn from childhood!

Before optimization, the copywriting mentioned excellent, which was attractive to some extent, but did not stimulate the user's desire to buy.

The optimized product is positioned as a family with children, and it is more convincing to recommend products based on educational ideas.

Third, the title is concise and easy to understand.

Before optimization: cervical spondylosis, scapulohumeral periarthritis, pain? Try this moxa cervical patch, it's really good!

After optimization: cervical pain and discomfort? Still sticking a plaster? Throw it away quickly. Try wormwood cervical plaster to make you feel better.

The optimized copy mentioned wormwood cervical plaster, although it was very tall, but the user did not know that it was not a plaster. The ticket seller thinks it is a plaster with another name, which can't arouse the interest of users.

The optimized advertising style is concise and generous, which distinguishes it from wormwood cervical paste, and also highlights the selling point of the product, which can attract users' attention.

Fourth, regionality, bringing people closer to each other.

Before optimization: I dare not think! 8-core 128G large-memory mobile phones dropped 10% nationwide, leaving only 100!

After optimization: I dare not think! 8-core 128G mobile phone with large memory dropped 10%, leaving only 100!

Before the optimization, the copy mentioned the whole country, which was not good-looking, and it felt like exaggerating propaganda.

The optimized title does not mention the specific area, which is easy to form a sense of urgency. There are only 65,438+000 units left, and the attraction will increase. Users will click to view curiously.

These cases are all from big data analysis company DataEye-EDX. We can see how to write the title, the effect of subsequent transformation and so on.

Simply divided into segmentation steps:

1, thinking: from the user's point of view, tap the pain points and selling points;

2. Methods: Flexible use of four creative optimization methods;

3. Tools: Learn to use tools to find good copy.