1, the title should contain important use benefits, arouse curiosity and promise to give back, "How to save more than half of the long-distance telephone charges for your company." This title shows the benefits of the product, that is, the specific benefits we can get after using the product.

2. When the advertisement has images, visualize the main product benefits pointed out in the title, and the images will bring more intuitive impact and feelings to readers. For example, it is intuitive and convincing to use the comparison chart before and after the product.

The first paragraph of the copy should continue the theme of the topic, which is in line with people's way of thinking. When we ask questions in a topic or arouse readers' interest, we will extend the topic one by one. This is to attract readers' interest and read on.

4. Layout design must attract attention and enhance readability. Advertising layout should be concise and refreshing, and the content should be understood by readers in seconds. There are many methods in the book, such as: the title font is bold and enlarged; Each paragraph does not exceed three lines; Set subtitles, etc.

5. Write down all the key selling points in a reasonable logical order. The selling points of products should be clearly defined and presented in an important order.