This study discusses the style evolution of "fashion illustration" since the 20th century by the method of literature discussion, and classifies and analyzes the style of 1995-2003 by the method of iconology. The results show that * * can be divided into seven styles, namely (1) story world style, (2) materialization style, (3) daily life style, (4) spatial city atmosphere style, (5) urchin and sophistry style, (6) artistic sensibility style and (7) high-tech digital style.
Fashion is a rapidly changing popular culture. Illustrators describe the fashion style in their eyes through different themes and contents, but it also brings the audience a clear picture different from photographic images and more visual imagination space. This vague and uncertain description is also one of the characteristics of post-modern consumer image. At the same time, through the discussion of the style types of fashion illustrations, it is found that in the post-modern scene, fashion visual images are being justified by symbol consumption, and the changes of consumer aesthetics are also impacting the mood of this era; At this time, designers must consider different forms of consumption attitudes and cultural factors when creating and integrate them into their works.
Looking at fashion style has always been the imagination of transplanting Japanese pop culture and looking at the United States. However, judging from the economic situation facing Taiwan Province Province today, if we can't create differences, we will lose the chance of survival. Therefore, this study hopes to explore the style of fashion illustration, develop the creative concept of digital interactive laboratory, and provide more possibilities of fashion illustration style and experimental space for self-creation for fashion researchers and designers.
Briefly describe the function and significance of illustration art in graphic design.
In many aspects of personal growth, many people have had the experience of writing papers and are familiar with them. Thesis is a means to discuss problems and conduct academic research. Do you know how to write a good paper? The following briefly introduces the role and significance of illustration art in graphic design, for reference only. Welcome to reading.
abstract:
Illustration, with a long history, is an art form that uses graphic language to convey information, and it is a picture to explain words more vividly. At present, illustrations play an important role in the fields of print media, electronic media and multimedia. Among them, the relationship between illustration and graphic design is getting closer and closer. Illustration infects viewers with its unique artistic charm, allowing viewers to experience the pleasure of artistic appreciation while reading information, resulting in visual sounds and cognition. Therefore, I think that in the contemporary art where pure art and design art blend with each other, illustration art has an indelible influence on the huge field of graphic design.
Key words:
Illustration art; Graphic design; Information; Convey; Decoration; sight
Illustration is an art form that uses graphic language to convey information and has a long history. This is a picture drawn for words, which gives a more vivid explanation. Since ancient times, it has also played an important role in human social life. Especially at present, illustrations also play an important role in the fields of print media, electronic media and multimedia. Among them, the relationship between illustration and graphic design is getting closer and closer. In the field of graphic design, illustration infects viewers with its unique artistic charm, allowing viewers to experience the pleasure of artistic appreciation while reading information. This is why more and more colleges and universities classify illustrations as visual communication design, which is what we often call graphic design.
In my opinion, design is a creative behavior with people as the main body and people as the specific object. Its value lies in the innovation and exchange of ideas, thus achieving the social realization of human development. Literally, "setting" means imagination and creation; "Planning" means planning and arranging. The master of modern design, Monholi Naki, believes that art is an art that aims at producing a certain product and integrates social, human, economic, artistic, technical and psychological factors to produce products. In the final analysis, it is an idea and ideological intention formed by human consciousness and artistic creativity. As an important part of the most widely used design category, graphic design gives full play to the purpose of design: that is, the process of realizing the original intention of design with visual elements such as words and graphics through certain examination and selection. Among them, graphic language is the most direct and important element that can attract the viewer's visual attention and improve the viewer's visual sound. More and more artists began to explore from the graphic language, the most intuitive element, so as to improve visual expression and visual expression effect. That is, the art of illustration mentioned earlier. At the same time, as far as illustration itself is concerned, information transmission is its main function and role, but if it has no aesthetic value and lacks artistic connotation and appeal, it will not achieve the purpose of effectively conveying information. But when it comes to aesthetic value, it will naturally return to visual beauty and jump back to the field of graphic design. Therefore, I think that in the contemporary art where the boundaries between pure art and design art are increasingly blurred, illustration art has an indelible influence on the huge field of graphic design.
1 Illustration-aided graphic design (layout) conveys information
Layout design is the center of the whole graphic design and the most widely used graphic design. Among them, the layout design with characters as the main body also accounts for the vast majority in the market. For example: newspapers, magazines, books, web pages, etc. , are all text-based layout design. In order to meet the needs of information dissemination, they take words as the main element and artistically treat the carrier of information dissemination, so that it can convey information vividly, vividly, accurately and vividly. But more often, some information cannot be conveyed by simple words, and it is difficult to express the content clearly in words. At this time, it is necessary to use some illustrations to assist the text information, or summarize the content of the text information into concise illustration elements, and concentrate the text information through artistic treatment of the elements, thus improving the accuracy and vividness of the whole information, making it easier for readers to understand and accept, and generating a strong sense of recognition and cognition; In addition, these illustrations can also guide readers to expand their association and imagination, so as to convey the content of the text more stereoscopically and comprehensively; Moreover, reading words for a long time will produce strong visual fatigue, and auxiliary illustrations can appropriately alleviate and adjust the reading rhythm of readers, so that the content conveyed by the information will be longer and firmer, and the effect will be more perfect and profound. For example: children's pictorial. Because children's literacy ability is limited, it is often difficult to convey information clearly in pure words. At this time, if there are no illustrations and auxiliary supplements, it is difficult for children to understand the content; In addition, as far as children's psychological and physiological characteristics are concerned, it is impossible for children to concentrate on reading for a long time, so illustration is an essential part in this case.
Illustrations help graphic design (posters) attract the audience's visual attention.
Poster design in graphic design, also known as "poster" design or poster design, belongs to outdoor advertising and is called "instant" street art abroad. Mainly in the form of posters to attract the viewer's visual attention. Here, "attracting visual attention" refers to attracting the attention of the viewer quickly with the strong stimulation of graphics, colors and other factors. Only when the viewer's eyes are attracted by strong stimuli and stay on the screen can "communication" occur. The task of poster design is to catch the eyes of consumers. However, the viewer's eyes always stay on specific patterns, not abstract geometric figures or creative figures. This truth is equivalent to that we can remember a person's facial features on the front and rarely recognize a person from the outline on the back. This is an instinctive acceptance and choice when our visual system receives information. This is also the reason why more and more poster designs combine illustration with plane. For example, the poster of Nordic Coca-Cola in the 20 10 World Cup combines Coca-Cola itself with illustrations, which not only fully conveys the author's creative intention, but also greatly attracts the audience's attention through the elements of character illustrations; Another example is the poster illustration of Coca-Cola Sambodromo. In the form of illustration, the whole poster stands out among many traditional plane posters and firmly grasps the viewer's vision.
3 illustration enhances the decorative and beautification effect of graphic design (packaging)
As the most direct visual design in graphic design, packaging design directly affects consumers' desire to buy. Good packaging design can even enhance the value of products and the positioning of consumer groups. As the packaging design itself, it takes the outer packaging of the product as the carrier to achieve the role of decoration and beautification. The expression of illustration art itself has the function of decorating and beautifying the carrier. Not only can it be inserted into the format and poster plane media mentioned above, but it can also be applied to three-dimensional design fields such as product design. Therefore, if there is no illustration element, it is difficult to make the product packaging produce visual beauty. For example, MountainDew, the best-selling carbonated beverage in the United States, launched a series of limited-edition carbonated drinking water packaging designs, with illustrations as the main packaging design elements, which added a touch of bright color to the original plain bottle body, played a good role in decoration and beautification, and enhanced the visual appeal of the products. Consumers can experience unique visual beauty from exquisite illustrations. This makes the whole packaging design dynamic, fashionable and smart, and at the same time, it also brings the product closer to the young consumers.
Illustrations add artistic emotion to the graphic design of the table.
As an independent discipline, illustration combines the artistic connotation of pure art and design. However, as far as artistic effect and function are concerned, the artistic value of illustration is still manifested in artistic appreciation, which conveys an artistic emotion and emphasizes the creative process. While graphic design focuses on the purpose. It must be designed according to the conveyed theme and the information it carries, emphasizing the design results. At present, the boundary between pure art and design is increasingly blurred. Modern art that advocates the combination of the two. That is, illustration is attached to graphic design (layout, poster, packaging, etc.) as a carrier. ) you can also make graphic design an illustration. Let graphic design not only convey information purposefully, but also become a work of art for viewers to appreciate, and at the same time give graphic design the artistic feeling conveyed by illustrations.
In short, in today's blending of pure art and design, the emotional expression of pure art and the information transmission of design influence each other and achieve mastery through a comprehensive study. Therefore, generate creates innovative and endless artistic forms and experiences. Among them, as far as the huge graphic design in the design field is concerned, the influence, function and function of illustration art can not be ignored or obliterated.
References:
[1] Pumbaa. Illustration and design [M]. Higher Education Press, 20 10.
[2] Xiao Lei, Jiang Hong, et al. Interpretation of Layout Design [M]. Electronic Industry Press, 2008.
[3] Guo Yong. Know a little about creative psychology every day [M]. Shaanxi Normal University Press, 20 10.
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Thesis defense skills
General procedure of thesis defense
Students must submit their graduation thesis, together with the outline and draft, to the defense committee after being approved and signed by the instructor.
At the defense meeting, let students spend about 15 minutes to summarize the topic and the reasons for choosing the topic, and introduce the main arguments, arguments and writing experience of the paper in detail.
Answer the teacher's question. After the teacher asks questions, some schools stipulate that students can prepare for 15-20 minutes independently, and then answer on the spot, while others require students to answer immediately on the spot (there is no preparation time).
After the students answered all the questions one by one, they left. According to the quality of the paper and the defense situation, the defense Committee collectively decides whether to pass or not, and draws up scores and comments.
When the students are recalled, the main defense teacher will summarize the situation in the process of thesis and defense for the students.
For students who fail to pass the defense, suggestions for revision are put forward, and students are generally allowed to reply separately.
Thesis defense skills
Familiar with the content
Students who take part in thesis defense must first have a deeper understanding of the content of their graduation thesis. This is a preparation for answering questions that members of the thesis defense Committee may ask about the depth and related knowledge of the thesis.
Chart episode
Charts are not only an intuitive way to express opinions, but also a means to adjust the atmosphere of the thesis defense meeting. Especially for the members of the thesis defense committee, listening for a long time will inevitably be rejected, and they will no longer accept and absorb what you have discussed, which will inevitably affect your graduation thesis defense performance. Therefore, you should properly insert charts or other media similar to charts in the process of thesis defense to improve your thesis defense performance.
Speak at a medium speed
Students who defend their graduation thesis are usually the first time. Numerous facts have proved that they often speak faster and faster when defending their thesis, so that the members of the graduation defense Committee can't hear clearly, which affects the speech speed in the process of graduation defense. They should be urgent and slow, light and heavy, and can't bombard the audience like a barrage.
eye movement
When a graduate defends a thesis, he can generally leave the manuscript, leave it half-time, or leave it at all. But in either way, we should pay attention to our eyes so that the target can often glance at the members of the thesis defense Committee and the students attending the meeting. This is a way for you to make eye contact with your audience and make them interested in your topic.
time control
Generally speaking, in a more formal thesis defense meeting, there is a requirement for the defense time of the debater. Therefore, students who defend their graduation thesis should pay attention to the mastery of the time of thesis defense. The time control of thesis defense should be strong, and the deadline will end immediately. This seems to be well prepared, and I am familiar with the mastery and control of the content, which is easy to leave a good impression on the members of the graduation thesis defense Committee.
etiquette
In the process of defense, in addition to the above points, this one also needs attention. Although it has little effect, it can leave a good impression on the defense teacher. Generally speaking, the defense teacher chooses you when you are evenly matched with others.
Common problems in thesis defense
1. Why did you choose this topic?
2. What is the significance and purpose of studying this topic?
3. How is the basic framework and structure of the full text arranged?
4. What is the logical relationship between the parts of the full text?
In the process of studying this topic, I found those different viewpoints. How did I get to know them step by step? How to deal with it?
6. Although it is not mentioned in the paper, what other issues are closely related to it?
7. What other questions have not been clarified by yourself and not discussed in depth in the paper?
8. What is the main basis for making an argument when writing a paper?
The application of illustration elements in commercial posters! (emergency) commercial illustration
The concept of commercial illustration
Commercial illustration is a commercial sales behavior in which the author gives up the ownership of the work and only retains the right of signature in order to draw illustrations for enterprises or products and get related remuneration.
This behavior is fundamentally different from our previous views on painting. Before art paintings are collected by individuals or institutions, they can be published or displayed in various media without restriction, and the author receives a small percentage of fees. However, commercial illustrations can only serve one commodity or one customer. Once paid, the author will give up the ownership of the work and get a larger proportion of the remuneration accordingly, which is the same as the result that artistic paintings are finally collected or auctioned.
However, the service life of commercial illustrations is short. When a commodity or enterprise is updated, this subsidiary work will be declared extinct or terminated. From the scientific definition, the ending of commercial illustration seems a bit tragic, but on the other hand, the brilliance of commercial illustration in a short time is incomparable to artistic painting. Because commercial illustrations spread through advertising channels and have a wide coverage, the social attention rate is many times higher than that of artistic painting. For example, this digital illustration of yogurt packaging (pictured) attracted consumers to buy more than 1 billion in two years of market sales because of its exquisite picture. Imagine that this number will increase before the next product replaces it. How many art paintings can hundreds of millions of people see in two years? Such brilliance is unparalleled!
Commercial illustrations have four components:
(a) commercial illustrations of advertisements
(B) cartoon mascot design
(3) Illustrations of publications
(D) Electronic game art environment
1. Advertising commercial illustrations
Service goods-must have a strong sense of consumption.
Serving advertisers-must have flexible values
Serving the society-we must have a sense of collective responsibility.
2. Cartoon mascot design
Product mascot-understand the product and find the combination of animation and product.
Enterprise mascot-customized according to enterprise CI standard.
Social Mascot-Analyze the characteristics of social activities, cater to them in time, and be easy to popularize.
3. Illustrations of publications
Literature and art-have a good artistic accomplishment and literary foundation.
Children's Books-Have a healthy and happy childlike interest and observation experience.
Natural science popularization-solid artistic foundation and extraordinary imagination
Social humanities-colorful life experiences and dictation skills
4. Electronic game art environment
Image design-emotional expression of personality exchange and separation of form and spirit
Scene Design —— Restoring the combination of micro and macro from a unique perspective
Story script-literary music is embodied by artistic means.
Commercial illustration has certain rules, and it must have the following three elements:
(A) directly convey consumer demand
(B) in line with the public aesthetic taste
(C) exaggerating and strengthening the characteristics of goods
Want to have these three points, it depends on the comprehensive quality of illustrators.
Express commodity information directly, because consumers will not take the time to understand the meaning of your painting. Because human consumption habits are quite persistent, in a dazzling shopping environment, if a consumer doesn't see or be attracted by your illustration within one second, I'm afraid he won't buy this product for a year or several years.
Suppose consumers see your illustration, but they are rebellious about the color composition or image of the picture, which will also lead to the previous results. So; Conforming to the public aesthetic taste is the second hurdle for commercial illustrators. People who can spend with artistic vision are too rare! Your work is too artistic for others to understand, too vulgar for others to look down upon. Only if you can do this can you be considered a qualified commercial illustrator.
With the attention of consumers, your work has entered the third level, compared with products all over the world. If the illustration does not strengthen and exaggerate the characteristics of the goods and is submerged by other goods, then the previous results will also be produced! In the supermarket, we often see the scene of picking it up and putting it down. A commercial illustration can only pass the test after checking out!
Answer the questions of commercial illustrators
Q: What is a commercial illustration? What's the difference between illustration and illustration?
A: As the name implies, commercial illustration is an illustration with commercial value, which does not belong to the category of pure art. Commercial illustration can be defined as the commercial sale of digital works drawn by enterprises or products. The author gives up the ownership of the works and only retains the right of signature. Illustration is a form of commercial illustration, and there are other examples, such as advertising illustration, cartoon mascot design, publication illustration and animated video game scenes.
Illustrations are images expressed by patterns. In line with the principle of unity of beauty and practicality, we strive to make lines and shapes clear and vivid, and make them convenient. Illustration is a universal language in the world, and its design is usually divided into characters, animals and commodity images in commercial applications.
Figures: Illustration is based on figures, and it is easy to hit it off with consumers, because figures can best show cuteness and intimacy, and there is a lot of room for imaginative creation. First of all, the proportion of shaping is the key. In life, the head-to-body ratio of adults is 1:7 or 1:7.5, and that of children is about 1:4. The facial expression of the characters is the focus of the whole, so it is very important to describe the eyes. Secondly, the use of exaggerated deformation will not give people an unnatural and uncomfortable feeling, but can make people laugh and feel happy, making the overall image clearer and more impressive.
Animal image: Animals have a long history as cartoon images. In real life, many animals have become people's pets, and these animals are more popular as cartoon images. When creating animal images, we must attach great importance to creativity and personification. For example, one difference between animals and humans is that their faces don't smile for a long time. Anime images can give animals the same smile as human beings through personification, and humanize animal images. It is easy to be accepted by people to use animal schools that they know and love in their lives.
Commodity image: it is the expansion of animal personification in the field of commodities, and anthropomorphic commodities give people a sense of intimacy. Personalized modeling has a refreshing feeling, thus deepening people's direct impression of goods. As far as the concept of personalized goods is concerned, it can be roughly divided into two categories:
The first category is complete personification, that is, exaggerating goods and using the characteristics and modeling structure of goods to personify performance.
The second category is semi-anthropomorphism, that is, adding hands, feet and heads unrelated to commodities as anthropomorphic characteristic elements.
The above two anthropomorphic molding technologies make the goods humanized and personalized. Through the form of animation, emphasizing the characteristics of goods, its actions and words are directly related to goods, and the publicity effect is more obvious.
Illustrators often draw illustrations for graphic designers or directly for magazines, newspapers and other media. They are generally professional illustrators or freelance artists, and have their own themes and painting styles like photographers. Their professional sensitivity and desire for new forms and tools have led many of them to use cg animation design tools to create illustrations. The software function of Cg animation makes their creative talent play a greater role. Whether it is simple or complex, whether it is traditional media effects, such as oil painting, watercolor, printmaking style or the endless new changes and new interests of digital graphics, it can be completed more conveniently and quickly. Digital photography is the latest development of photography. Photographers shoot objects with digital cameras or scan traditional positive films into computers through scanners, then adjust, combine and create new visual images on computer screens, and finally output positive films or negative films through film recorders. This new photography technology has completely changed the creative concept of photographic optical imaging, with digital graphics processing as the core, also known as' darkroom photography'. It blurs the boundaries between photographers, illustrators and graphic designers. Nowadays, as long as they are talented, they can complete all three tasks on the same computer.
poster；playbill
According to the meaning of the poster, "move" means to attract attention, and "paste" means to post, that is, "attention-attracting post". The English name of the poster is "poster", which means the notice displayed in public places in the Oxford English Dictionary. In the advertising dictionary published by "International Textbook Publishing Company" in London, posters refer to printed advertisements posted on cardboard, walls, large wooden boards or vehicles, or displayed in other ways. It is the main form of outdoor advertising and one of the oldest forms of advertising. Some people interpret the meaning of posters according to their root structure and anecdotes, and think that posters are converted from "posts", which means posts, so posters refer to all notices posted on posts.
The earliest poster in the world is a 20cm×25cm advertisement for missing persons in Egypt 3000 years ago, which is about chasing an escaped slave. This poster is now in the London Museum.
The earliest printed poster found in the world is an advertising poster that appeared in China AD 1 1 century (Song Dynasty) and is now in the Chinese History Museum.
Posters have another name in China, and no Chinese dictionary has given a special explanation to the word "poster". However, it is said that during the Qing Dynasty, foreigners parked foreign goods on seagoing ships at the coastal wharf in China, and put up posters in conspicuous places along the wharf to promote their own goods. Coastal citizens call this poster a poster. If this development continues, all posters with similar purposes and other information will be called "posters" in the future.
As a visual communication art, poster can best reflect the formal characteristics of graphic design. It has the most important basic elements of visual design, and its design concept, expression means and techniques are more typical than other advertising media.
The establishment of international authoritative design institutions, the continuous holding of international poster exhibitions, and the publication of related poster design monographs and poster yearbooks have strongly promoted the development of modern posters to a higher level, so that posters are still in the main position of visual expression. Important international poster exhibitions include: Warsaw International Poster Design Art Biennial; Czech Brno International Graphic Design Art Biennale; Colorado International Advertising Poster Invitation Biennale; Mexico International Advertising Design Art Biennale; Moscow International Advertising Design Biennale, Russia; Lahti International Advertising Design Art Biennale, Finland, etc.