Henan is called "Yu" for short, and there is "image" in "Yu", which is the source of inspiration for logo designers. The logo of Henan Radio and Television Station was born by changing the initials of "Henan" into the shape of "elephant" and then surrounding the "ring" simulating satellite orbit. Totem culture and modern science and technology make the logo of Henan Radio and Television Station unique. The elephant-shaped logo earned Henan Radio and Television Station the nickname Elephant Station.

From 2012,65438+10, 19, the golden elephant logo was replaced by a new blue and white logo, and the original "ring" track and the letter "TV" were removed, only the elephant image symbol composed of "HN" was retained.

The official interpretation of Henan Radio and Television Station: "The new logo has removed the word TV and the ring logo on the basis of the original logo, which is more concise and clear. The blue-and-white tone is full of modern flavor, showing the inheritance and innovation of traditional historical civilization, the care and penetration of modern culture and modern life attitude of Henan Radio and Television Station as the official media of Henan Province."

Digital technology has been widely used in Henan People's Broadcasting Station. Henan TV Station has set up the first "Audience Service Center" in the national radio and television system, comprehensively developed and utilized the functions of websites, hotlines and short messages, and built an open and interactive information platform.

It is the first radio station in China to use ATM network technology to complete the construction of all-digital broadcasting. Through the integration of collection, editing, broadcasting, control, transmission and information feedback, the functions of digitalization, networking and intelligence are realized. The application of ATM network technology in broadcasting field ranks first in Asia.

Reference source Baidu Encyclopedia-Henan Radio and TV Station