Recently, Ms. Liu reported that she recently saw an advertisement about Changshu capsule on TV and was very interested in it. However, after searching on the Internet, it was found that this product is only a health food with laxative function, but it can be advertised as having multiple functions, and the propaganda technique is too exaggerated and there is a phenomenon of illegal propaganda.
The advertisement is very attractive.
According to Ms. Liu, because of constipation recently, she has been maintained by laxatives. Listening to a friend say that laxatives will have some side effects, which makes her a little scared. Recently, I saw an advertisement for "Changshu Capsule" on a TV channel in Nanjing, which aroused her interest. Promote that this product can treat halitosis and abdominal distension, and also has the function of losing weight.
The advertisement claims that the decrease of beneficial bacteria in the body will lead to defecation, but I don't know that bad breath is also caused by the lack of beneficial bacteria in the body. The odor produced by bowel movements is bad breath when exhaled through the mouth. If you stay in the body for a long time, it will lead to bloating. Therefore, women with bad breath and bloating also need a full stomach of good bacteria.
In addition, the increase of bad bacteria in the body will lead to metabolic disorder. For example, the imbalance of fat metabolism leads to the rapid decomposition of fat synthesis, and people will gain weight. If good bacteria are not added, metabolism will not be normal. This is why many women are not easy to lose weight. Therefore, if a woman wants to have a good figure, she must first raise a good stomach and regulate fat metabolism.
In fact, it only has the function of "relaxing bowels"
For such an attractive advertisement, Ms. Liu, who loves beauty, is of course moved. In order to understand the reputation of this product, Ms. Liu also made a special inquiry on the Internet. It was found that the product appeared in the illegal health food advertisement of the US Food and Drug Administration in Shenyang in April 2008, and its illegal behavior was "tampering with the contents of the advertisement approval without authorization".
In addition, Ms. Liu also found that the health care function of the product approved by the state is only "laxative" and has no other functions. However, it is mentioned in the advertisement that the product can also make people's skin smooth, gradually fade spots, treat halitosis and abdominal distension, mediate endocrine disorders, and treat constipation and defecation. This product obviously has exaggerated publicity.
On TV, it was advertised that "on the day of taking it, the lower abdomen was hot, the intestine was slightly peristalsis, constipation and halitosis were eliminated in one or two cycles, the lower abdomen was reduced, and pigmentation was improved." Publicize the efficacy of products.
Exaggerate the applicable population
For the questions raised by Ms. Liu, the reporter conducted an investigation and found that there are indeed many irregularities in the advertisement. The products approved by the US Food and Drug Administration are only suitable for "constipation", but the advertisement mentions a variety of suitable people.
Among them, there are women who want good skin, women with bad breath and abdominal distension, women who can't lose weight, women who love nutrition, elderly people with constipation, elderly people with weak and chronic diseases, and elderly people with high blood pressure. It shows that the product can solve the above problems for these patients in disguise, which exaggerates the use effect of the product.
Suggest the therapeutic effect with the help of some ingredients.
In the investigation, the reporter also found that the advertisement was suspected of illegal propaganda in many places. According to Article 7 of the Interim Provisions on the Publication of Food Advertisements, "food advertisements shall not contain words confused with drugs, and shall not directly or indirectly publicize the therapeutic effect, and shall not express or imply the therapeutic effect of the food by publicizing the efficacy of certain ingredients".
However, the ingredient "stachyose" mentioned in the product advertisement claims that this ingredient "is an oligosaccharide, which will not be digested and absorbed by other organs of the human body, and can only be eaten by good bacteria, but not by bad bacteria. It can be said with certainty that after taking Changshu, the formed stool will be discharged the next day, and symptoms such as constipation, bloating, pigmentation, bad breath, breath holding and insomnia will be obviously improved in three days. For about a month, the intestine resumed the law of spontaneous defecation and the intestinal peristalsis was normal. " This practice violates the regulation that "the therapeutic effect of food should not be expressed or implied by promoting the functions of certain ingredients"