Brief introduction: Tea, as a new type of health drink, is the contribution of the people in southern China in ancient times to China's food culture, and also the contribution of the people in China to the world's food culture. It is absolutely popular to open a tea shop now.
Project introduction
1. 1 the purpose of this plan
Provide sufficient information for those who are interested in investing in capital projects.
Provide basic data and guidelines for the future business activities of this plan.
1.2 company introduction
Our company integrates high-grade professional tea culture, with the aim of "inheriting Millennium culture and promoting ethnic tea", pursues and carries forward the tea ceremony spirit of "health, beauty, harmony and respect", and is committed to building a first-class tea culture enterprise, so that you can experience the traditional tea culture atmosphere in a beautiful and exquisite environment and find a quiet harbor in the fast-paced urban life. We will wholeheartedly provide you with VIP service.
1.3 industry background
With the rapid development of today's world, people's living standards have gradually improved, and the quality of life has also been greatly improved. At the same time, these have also caused the accelerated pace of life, increasing pressure and becoming more and more lonely and indifferent. It is difficult for us to find a pure land to put our tired hearts. However, when more and more problems are gradually increasing, the demand is also increasing, which provides more and more opportunities.
We are all customer-centered, we insist on adhering to our Chinese civilization, integrating and carrying forward traditional culture, and at the same time providing customers with a place where they can speak freely, where you can meet like-minded friends; Here, you can communicate with more people and get rid of loneliness; Here, you can listen to music alone, immerse yourself in the slow rhythm of music and relax your nerves and body and mind; Here, you can enjoy the warmth of your family with your family in a musical atmosphere, let the so-called generation gap disappear around us, and create a warm and harmonious family atmosphere; Here, you can also have tea and chat with friends and make friends. Here, you can also find a comfortable and happy negotiation and trading place for you and your customers, and succeed in such a peaceful and quiet environment without disputes and noise. Here, we provide you with a series of conveniences-music equipment, chess, go ... leisure ways, you can find music friends or chess friends, make life interesting, and make city life no longer monotonous and lonely. Our teahouse came into being under such a historical situation.
1.4 Marketing
The market consists of all potential customers who have specific needs or desires and are willing and possible to participate in the exchange to meet their needs and desires. Our market segmentation is aimed at those consumers who yearn for quietness and suitability, taking the tea market as the guide, and providing customers with a leisure place in the bustling city.
1.5 enterprise management
In the early stage of the company's development, in the early stage of simple structure, small scale and relatively stable technology, this not only maintained the advantages of centralized and unified operation of linear systems, but also included the positioning of the company's basic framework and operation mode. The product supply process was to establish direct sales channels, open up export channels and establish marketing network implementation plans.
1.6 conclusion
The teahouse of our company promotes culture by leisure, which will have great development prospects. If enough investment can be obtained, this project will bring rich returns to investors.
management plan
First, positioning
As the carrier of Taoist culture, Mingyatang Tea Room provides a painting and calligraphy room for guzheng.
Tea products and tea performances serve high-end consumer groups who are keen on tea culture and have cultural taste.
Second, the business model
1, product mix
Teahouse product portfolio includes: brand elements such as tea set products and service equipment, tea culture, service catering, performing arts and music;
Tea: mainly choose high-quality historical brands such as Dahongpao, Tieguanyin, Xinyang Maojian Tea, Qimen Black Tea, West Lake Longjing and Yunnan Pu 'er;
Products can be sourced by establishing a long-term supply mechanism with manufacturers, can be obtained in maliandao, and can also be obtained by establishing strategic cooperation with local manufacturers.
Types of utensils: Ru Ci and other ancient natural celadon are selected as tea sets.
Service equipment: such as tablecloths, clips, cup holders, etc. All of them are branded with the brand words of Mingyatang Teahouse.
Tea Culture: The waiters in Fang Xin Teahouse not only serve tea customers, but also have their own good tea, tea performances and tea culture. Ordinary tea artists provide tea and tea culture services, and later they can receive external tea performances to increase their income structure.
2. Price mix
Compared with other teahouses, the price of teahouse products should be positioned at a high price, especially the price of gift tea. Teahouses can cooperate with regular suppliers to operate tea ceremonies.
The price of the commodity area can be determined according to the actual passenger flow.
3. Promotion mix
Teahouse management needs the help of industry associations and media forces to improve the popularity and atmosphere of teahouses by holding tea culture salons on a regular basis.
4. Channel mix
Sources of supply: the top ten famous tea producing areas in China and the storefront channels in Changchun, the relevant resources of the factory in Changchun office and the cost advantage resources of high-quality manufacturers.
Marketing channels: teahouse member management mechanism and public relations activities, entrepreneur theme activities, and network resources.
Third, competitive strategy.
Jingyi Tea House is a rising star compared with some famous big cities, such as Laoshe Tea House, Five Blessingg Tea Art, Yiqingquan, Wentian Pavilion, Gengxiang Tea House and Wuyutai Tea House. It stands in the clubhouse but has the characteristics of a Dream of Red Mansions tea house. Only by fully tapping the advantages of cultural taste and making full use of cultural details can we achieve low prices in product supply and have absolute advantages.
Fourth, the management mode.
1, website management
The purpose of on-site management is to create a good environment suitable for the management of Jingyi Teahouse: space layout, lighting and background music.
The waste of teahouse is the waste of the vacancy rate of the venue, so we should make effective use of every corner and realize the feeling of marketing tea culture everywhere through product layout and product structure.
2. Staff management
Staff's time management, staff's career growth and performance management are the core issues in teahouse management. Through the member management mechanism and the form that each waiter has his own customer management file, employees are stimulated to make good use of their time. Design the concept of tea experts for every tea worker, so that every tea worker can learn professional knowledge and improve and grow his career. The incentive mechanism linked with performance and benefit can create benefits for them.
3. Service management
Service management is to reflect the beauty of people (including beauty of appearance, charm, language and soul) in welcoming guests, guests, tea service, tea service, supporting services, settlement service, complaint handling and seeing off guests required by tea ceremony.
4. Customer management
Establish customer files, do a good job of customer contact and off-store service.
The most important customer company documents; Secondly, it is managed by department managers and tea employees step by step.
Teahouse management also includes: purchase management, storage management and financial management.
Verb (abbreviation of verb) development strategy
1, shaping personality
Interpretation of Mingyatang Tea Culture Personality Business Card
2. Multiple grafting
Kunqu opera, catering, music, calligraphy and painting, ancient books and other multicultural grafting.
Step 3 grab the long tail
Internet popularity plus offline tea culture experience center.
Step 4 activate tradition
Combine fashion with traditional tea culture to attract new vitality.
My name is xx, and I am a student majoring in xx in xx school. Now I am studying in xx, and I will work in xx after graduation. Later, because I was interested in starting my own business, my family started to do business when I was very young, which doomed me to take this road. Now because I have no business experience for the time being, the funds have become a big head for me who just graduated.
1, no need to pay high rent.
2. It is more flexible to operate.
3, you can familiarize yourself with the purchase channels and lay a good foundation for future business.
In addition, I also asked some people with experience in this field. The main reason for setting up stalls is low cost, but the goods are novel and unique. Later, I went to various places to purchase goods. The general situation is that X's goods are novel and unique, with fast updating speed and good quality, but the price is higher; X is mainly small commodities, which are cheap and varied; X mainly makes clothes and shoes, and clothes are relatively cheap. After a general understanding of these situations, we want to buy some novel and unique goods first, so the starting point is X. After two days of shopping, I chose a relatively novel umbrella, which looks like a red wine bottle or kettle, and the purchase price is not very expensive. Considering that X didn't have it here, I bought some and sold them well when I came back. Many people have never seen this. It's raining, so it's inconvenient to take an umbrella. It is very convenient to carry in a bottle. The first shot was fired. Later, considering that the variety of goods arrived was relatively single, I went to buy some small commodities and some clothes. After groping, my main business now is clothing, because the profit is relatively large.
Let me explain my specific plan to open a shop:
1, first of all, we will determine what to do and the consumer groups we face;
2. Purchase channels;
3. Allocation of funds;
4. management.
I. Introduction of the Project
Due to limited funds, only X million yuan, I chose my familiar clothing industry and opened a women's clothing store for the following reasons:
1. Clothes make the man, and women are the most beautiful group, so for women, clothes will never be eliminated.
2. Before choosing an industry, I'll measure my venture capital, X million yuan.
3. The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is low, and it is easy to enter and start.
Second, the location of the store.
The choice of location has a great influence on the future operation of the store, so we must find a good store in the business circle. The railway station is a good business district with developed traffic and dense population, and the market is no problem. Moreover, it is convenient to deliver goods near the freight station, which can save costs. There are several mature markets across the road, such as X and so on.
Third, the decoration of the store.
The store has been rented out, and it needs to be renovated below. Shop decoration is related to the management style of a shop and the first impression of its appearance. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have relevant store decoration experience. Considering that the store decoration on this side of the railway station is not very elegant, the cost can be reduced. First of all, we should make signs. In addition, we only need to buy some racks for hanging clothes (which may have been in the store before) and some wallpaper for decoration and lighting. The total amount is about x yuan.
Fourth, the channels for purchasing goods.
Selection of goods: sample selection, style, brand and quantity.
When choosing goods, we should grasp the local market situation: for the actual situation in this place, the price of goods should not be too high, so we should choose to purchase goods, and of course we should not buy all X goods. X-ray clothes are fashionable, so you can buy some fashionable clothes to enhance your popularity. I'm going to arrange the shopping on Wednesday or Thursday every week, so there must be new products in the store every Saturday.
Verb (abbreviation of verb) labor force planning
In view of not recruiting too many people at the beginning, choose a more skilled seller, x/ month+commission, increase to x% of monthly turnover, and improve their enthusiasm. Of course, if they behave well, they can get a raise as appropriate.
Analysis of investment and monthly cost of intransitive verbs
Rent: rent-free, you can save a lot of money, and you can also pay a deposit of X.
(1), decoration:
1, RMB x for the whole body, RMB x for the total.
2. In-store decoration includes wallpaper X, lighting X, signboard X (about x square), fitting curtain X, clothes rack, clothes rack X.
(2) The first batch of products is adjusted to X million yuan (X grades, including main, middle and high-grade products accounting for x%, auxiliary and middle-grade products accounting for x%, special products and clothing accessories accounting for 5%) (the purchase price of middle and high-grade products is between X-X yuan, the purchase price of middle-grade products is between X-X yuan, and the purchase price of clothing accessories is between X-X yuan).
(3), utilities, telephone charges: X yuan/month x month =x yuan/year.
(4) Unforeseen expenses: X yuan.
To sum up, the annual expense is RMB X, and the annual net profit is RMB X-RMB X = RMB X. This is based on the average daily net profit of X yuan, which is definitely good and bad.
The complete version of college students' entrepreneurial plan (3) 1. Entrepreneurship background
In recent years, China's catering industry has developed rapidly, with a variety of catering products and a rapid increase in the number of shops. Various types of restaurants and hotels emerge one after another, and the industry competition is becoming increasingly fierce. At the same time, the landing of foreign fast food also poses a severe challenge to the catering industry in China. With the large-scale March of foreign fast food, a new catering business model-chain operation has gradually attracted the attention of practitioners. Chain operation has changed the traditional small-scale production and operation mode, effectively reduced operating costs, expanded market share and brought huge scale benefits to enterprises. People of insight in China have begun to regard chain as an effective means to develop production and operation. For example, Beijing Quanjude Roast Duck Group, Dong 'an Catering Group, Tianjin Goubuli Group, Dalian Bohai Hotel Group, etc. are all at the forefront of the chain operation of the domestic catering industry, which has promoted the large-scale development of the industry. But in general, the chain operation in China, especially in the catering industry, is still in its infancy. Vigorously developing chain operation is an effective way and the only way for the catering industry to improve its economic benefits.
Second, the store profile
Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. Mainly used for breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast features snacks. Variety, full taste and rich nutrition give diners more choices. Lunch and dinner are mainly healthy dishes. This restaurant adopts self-help fast food, which gives customers a simpler dining environment and more choices. The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Initial period (1-March)
The main products are meals aimed at different health conditions of three groups in the city, and the marketing strategy is to occupy the market share of catering and health care drugs in China through effective marketing strategies; Establish a good brand image of "green food" and enhance its popularity and reputation; Recover the previous investment and promote the market with heart.
Mid-term (1 year)
Consolidate and expand the existing market share, further improve the restaurant management system and improve the scientific management level of enterprises; Set out to prepare for the construction of enterprise identification system, unified characteristic and superior food and unified management mode necessary for brand expansion.
Long-term (2 years)
By then, the restaurant operation has entered a stable and good state. With the strength and influence of enterprises, when the service scope can no longer meet the needs of potential customers, they will open up new market space and expand the radiation scope and influence of restaurants through franchising.
Third, development strategy.
1, this restaurant should advertise before opening, because the main customer base is aimed at students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simple advertising can be done in the form of leaflets or multimedia.
This restaurant adopts buffet style, with free tea and fresh soup. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different from competitors, give customers more discounts and attract more customers. In addition, our restaurant has also set up unique couple packages according to different festivals, which will also become a major feature of our restaurant.
Many students are used to the 3.1 lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so the geographical location will not be too far from the campus gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and people who order takeout separately have to pay the necessary delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.
4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually.
The Complete Works of College Students' Entrepreneurship Plan (IV) I. Preface
In this era of "talent first", in order to meet the challenges of the future, as college students in contemporary society, we must make preparations in advance and charge ourselves in order to have a bowl of rice in our future life.
Of course, there are many ways to exercise yourself. We can go out for an internship or do some part-time jobs after class to make up for our expenses. However, in this demanding era, we must advocate innovation and be unique, not to mention being the first person to eat crabs, but also to have our own style and tread a feasible road. Only in this way can we conform to the development of society, better contribute to the economic development of society and contribute to the construction of a harmonious society.
In today's society, college students' self-employment has also become a trend for college students to develop themselves and increase their experience. This kind of behavior can not only exercise themselves, hone their will and accumulate experience, but also reduce some burdens for their parents through their own efforts. Therefore, we should continue to explore along this trend and meet future challenges with better and more practical experience on the basis of adhering to principles!
To this end, we intend to establish a "pleasant" flower shop, so that others and ourselves are satisfied, keep up with the pace of the times from a greater aspect and promote social development!
This is an era of knowledge, but this era needs talents more. There's nothing wrong with it as long as you like. Believe in yourself-the road is your own!
Second, the entrepreneurial background
1. The changes of the times have given contemporary college students different meanings and different life and ideas. Pursuit of different ways to enjoy life is naturally different. With the continuous development of economy and the continuous improvement of living standards, people's spiritual pursuit is getting higher and higher, and plants represented by flowers are becoming more and more popular.
Some college students take part in school activities in all their spare time in order to exercise themselves and increase their practical experience. Therefore, there are many things I can't do and I don't have time to finish. In desperation, I fantasize that I can have "separation skills."
3, flowers from Mika, people and happiness. With the continuous improvement of people's living standards, the quality of life is also improving. The pursuit of life! Flowers have become indispensable decorations in people's lives! In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other. In this way, it is very feasible for us to establish a market with flowers as the market entry point, websites as the consideration, personalized consumption as the theme, flowers as the guide to drive other products, and finally form the brand advantage of "Yue Flower Shop".
Third, the purpose of starting a business
1. As we all know, ability is more important than knowledge in university campus, which requires a platform for us to learn, exercise and show ourselves continuously, so as to increase our ability. But the clubs and students' union in the school are no longer attractive to us. We need to pave the way for ourselves by starting our own business.
Work-study program is what many college students want to do. On the one hand, it can reduce the burden on parents, on the other hand, it can prove to others that they are independent and grow up. But as far as I know, the work-study programs available on campus are very limited. This allows us to truly stand on our own feet only by opening another channel for work-study programs through our own efforts!
Fourth, propaganda strategy.
1. Focus on promoting customers. The publicity target is mainly students at school. They are interested in fashion and tend to lead the trend. For engineering students with strong logical thinking, we use the early audience to spread and achieve the publicity effect.
2. Customer characteristics: younger, 100% are young people, mainly male students; They have high reputation, high cultural quality and no bad debts.
3. On-site publicity, choose Valentine's Day and Teacher's Day as the key publicity dates. Before that, leaflets will be distributed to student dormitories.
In order to create an atmosphere, in the first week of opening, our store will arrange two employees to wear ribbons printed with pleasant flower shops to explain to customers and organize a lucky draw. Winners can order the following flowers from 30 yuan on site, and the expenses will be paid by our store.
Verb (abbreviation of verb) market strategy
1, commodity strategy: in view of the consumption characteristics and tendencies of college students on special festivals, our store mainly deals in popular flower products, such as roses, lilies, carnations and other flowers, which are consistent with the needs of traditional festivals. We will use different quantities of flowers to express different voices, such as 1 rose (you are my only one) and three roses (I love you).
2. Price strategy: The target customers are characterized by young students, and most of the funds come from parents, so the price should not be set too high. Generally, the price around 60 yuan is the most popular, but a few relatively high-end products can be staggered, and the price is around 100-200.
Sixth, the promotion strategy.
The combination of online and offline, lower cost and diversified service mode.
Online promotion:
(1) Holiday price discount strategies can be formulated according to special festivals.
(2) According to the characteristics of the final actual consumers provided by the superficial consumers, send small gifts such as personalized electronic cards or vases.
(3) Carry out publicity and promotion on the websites of various schools, such as promoting group buying, holding prize-winning activities and expanding influence.
The full version of college students' entrepreneurial plan (chapter 5) employment prospects;
Food is the most important thing for the people, and the fast pace of the times has accelerated the pace of life, but eating is still inseparable. Busy life, the dining table is getting richer and richer. Therefore, meat is inseparable. Pork, in particular, accounts for the largest proportion. If the venture is successfully listed, it will provide many employment opportunities in all aspects.
Market demand:
Suppose that China is currently in the primary stage of a well-off life, and everyone eats one meal of meat every day on average. Then, as a big country with a population of1300 million, the daily consumption of pork will also be a large number. It can be seen that the market prospect of pork is very gratifying.
At present, the supply of pork in various markets is also very large, which shows that people have been aiming at this direction for a long time. However, it can be seen without exception that most suppliers are self-employed or small vendors, and there has not been a relatively large centralized market or a relatively large chain store.
In view of this situation, it is planned to improve the relationship between supply and demand of pork. Gradually expand the scale, form a market and become a famous industry in a region. Then it expanded to the whole country, with its own brand and a set of perfect business philosophy in all parts of the country.
Specific objectives:
If you want to buy meat, you have to raise pigs, which is the premise. However, because there are many pig farmers at present, the supply and demand of pigs is not a problem, so we have to start with killing pigs first.
Killing pigs is the first step, and the first step is the key to ensure the smooth completion of all work in the future. It seems that killing pigs is a trivial matter, which is not worthy of attention, but I don't know that there is huge market development value hidden in it.
First of all, killing pigs requires technology. The quality of slaughter is directly related to the sale of meat products, because in the process of killing pigs, all links must be handled well to ensure the color of the skin, the blood volume in the meat and the treatment method of pig hair, which are all details that affect whether to make money.
Secondly, killing pigs needs characteristics. According to incomplete statistics, there are many butchers in the village, and the methods of killing are quite different, each with its own characteristics. For example, there is a jingle in the countryside: "You kill your pig's head, I kill my ass". It can be seen that the tricks and actions of killing pigs may be quite different. In this way, there will be a combination of local characteristics to create a unique momentum to kill pigs. In this way, it is not only rare to kill pigs to buy meat, but also rare to attract a large number of city people to see the pig killing fever! Make a few more hints.
Finally, it is said that killing pigs requires technology. Nowadays, most pigs are slaughtered by hand, which is laborious and time-consuming. Today, with the development of science and technology, it is not cost-effective to stick to it. We must use science and technology to guide efficient income. For example, an automated process and a set of instruments are designed to add scientific and technological content to the process of slaughtering, unhairing and dissecting pigs and avoid complicated manual operations.
Business philosophy:
Create the largest scale of killing pigs, let the characteristics and technology be included, ensure the delicious meat color and open up the market. Ensure after-sales service and meat quality, and win a broad market.
Financial budget:
The success of this chain store needs to gather a large number of people with good business ideas. So we need to find a large number of people who have ideas about the plan, so we need to invest a lot of money, manpower and material resources. Of course, at first, it may only be the participation of enthusiasts, and then gradually form a climate that is bigger and stronger. Everyone has accumulated funds and a certain amount of loans, starting from an early age.
Risk budget:
Because pork is a food that every family can't live without, there is a market, but it is not easy to form a scale and can't be accepted by people. Hygiene, convenience and cheapness should be the top priority. It is estimated that it has just begun, and there must be something wrong with the market, and there will be losses for some time.
Market expansion:
With meat, you have to sell it quickly, and you need meat transportation and market recognition. It is necessary to establish a first-class material transportation company with a number of professional teams. The market needs planning, site selection, investment after setting goals, special brand names, building influential alliance institutions, supermarket chains and independent shopping malls, occupying market position and guiding consumer groups.
Outlook:
One day, no matter where you are, you will see your own entrepreneurial brand appear in front of you, just across the street from where you stopped. People in front of the shopping mall are in an endless stream, and all they hear are people's good reputation. The meat is real, clean and hygienic.
Due to the continuous expansion, the source of pork has to consider the guarantee of quality, between insurance and further expansion. At this time, it is necessary to raise pigs in turn to ensure the original quality of pork. We can also meet the needs of different groups of people for meat products from people's increasingly high requirements for pollution-free meat and green food.