But not all soft texts can play a good role? The answer is not necessarily. Seo tutorial thinks that a successful soft article promotion should start with the title. An attractive title will bring enough hits to your website. Below, seo tutorial to talk about several common promotion title writing skills.

I. Title writing

1, news headline writing

Everyone watches the news every day. I always think that the main skill of news headlines is to hit the nail on the head and summarize the main points of the content in one sentence. Because of this, news can also be said to be the most authoritative. Then when we write and promote soft articles, we can also make our soft articles more authoritative. You can learn from the style of news. General news mainly consists of four parts: title, introduction, theme and ending, among which the meaning of title is the most important. After all, news can't be nonsense. Therefore, when writing soft titles, it is necessary to combine certain realities. Don't try to write attractive headlines by bluffing. If the article is irrelevant, the negative effect will be even greater. It is not advisable to covet the click-through rate for a while, and the soft text needs long-term, so the title must be realistic.

2. The hanging title.

This kind of title is often the easiest to attract users to click and browse. By adding attractive words to make the title more attractive, users will feel a kind of "is that right?" Psychology, then users often click to read the facts in disbelief, so as to fully attract users' attention. Of course, the content needs matching attraction to deepen the user's impression of soft text.

For example, an interesting thing happened around me, but I didn't expect it to happen again. No wonder it didn't work. It turned out to be like this, and so on. Do you also have an impulse to click and browse when you see such a title? Therefore, if you want to improve your popularity quickly, writing soft articles with titles is one of the most effective methods.

3. Question-based headline writing

4. Narrative title writing

Narrative soft title refers to the soft title that can directly write the most important and vivid facts in the soft text and attract readers without any description. Narrative titles can make readers interested in reading soft texts before reading the main text. Moreover, this kind of headline writing requires the author to have certain writing ability. After all, without such writing skills, it is difficult to write the title quite well, and the title is not attractive enough, which often leads to the article not having too many click-through rates. But if you can write a wonderful title, even if you don't modify the text, you can get a lot of soft text clicks, which is the role of narrative title.

Second, the title skills

1, the title is easy to understand. This possibility may not attract some tourists, but it is certainly useful for some celebrities. Everything is available online, with different tastes. Some people like novelty, and some people like to express the title of the theme directly in order not to waste time.

2. Be creative enough. There is a lot of stress in today's society, that is, combining reality with creativity, and its effect is very objective. After all, many people like surprises, similar to the cz method in the entertainment circle. It has knowledge and fun, so why not?

3, titele is short, and the concise title is used by many people. For large portals, their article titles are limited in words. Let visitors know what it is at a glance, and read it according to their own needs without guessing. However, short titles have some disadvantages. Sometimes words can't express meaning. After reading the title, I don't understand what the author wants to express, which makes people confused.