Well-known domestic brands signed an advertising contract with the producer of Vincenzo for 30,000-40,000 US dollars, equivalent to 6,543,800+0,730-2,300,000 RMB. Moreover, the contract promised that during the broadcast of this drama, the self-cooked pot goods were exposed four times, the main food of the TV series was exposed twice, and the exposure was simply twice. If the film chooses to cancel the implantation in the subsequent series, it is very likely that the brand will have to pay a high penalty.
So, it's not TV, but the China brand advertisement that appears on TV!
The TV series Vincenzo, which takes characters as the starting point, tells another kind of interest and has always maintained a high ratings, which is a way out for itself.
Although he is the same screenwriter as the blood priest, he follows a style similar to black comedy, but Vincenzo's reason for trying to break through the Babel Group is not as convincing as that of the blood priest's revenge for the old priest, or it can't be called a perfect and exciting TV series, which is different from other dramas with the occupation or the place where the event took place as the main axis.
The crew of "Mafia Lawyer Vincenzo" revealed that, of course, there are plans to shoot in Italy, but I didn't expect to encounter an epidemic, and Italy is the hardest hit area. It is simply impossible to shoot in the local area.
Therefore, we joined the local Italian production team to find a scene suitable for this drama, so that the Korean crew can have a template to refer to and imagine, thus creating CG special effects that all viewers mistakenly think are real scenes. But the plot is set that Song Joong Ki will return to Italy after 1 month. I wonder if there will be Italian scenes in the follow-up plot?
In recent years, it has long been a common phenomenon for major film and television dramas to implant foreign advertisements, which has also become one of the means for producers to reduce production costs. However, the hit drama Vincenzo, starring Korean actor Song Joong Ki, was caught in a storm of public opinion because of the placement of advertisements in China. In the eighth episode of the TV series, the female host Hong handed the male host Vencenzo a China brand of "self-heated bibimbap" (Chinese name is "self-hi pot") and said, "There must be something delicious to watch interesting content", which made the Korean audience very dissatisfied.
Many Korean audiences said, "The appearance of traditional Korean food bibimbap as a China product makes people very uncomfortable". Some netizens commented: "Does hallyu star have to eat China bibimbap?" Many Korean netizens worry that China, who used to call Hanbok, Kimchi and Arirang his traditional culture, is now "trying to keep bibimbap for himself".
Which is more important, inevitability or unpleasantness, when Korean dramas are implanted in China advertisements? A Korean audience asked the producer, "Do you want money or the country?" Producers explained that with the shrinking TV drama market in South Korea, product placement is an "inevitable choice" in order to obtain production costs.
South Korean pop culture critic Zheng Dexian further added that it is impossible to make a play without product placement. This is the reality of Korean TV drama production at present. Even if some viewers are dissatisfied, the producers have to compromise with the capital for the normal shooting of TV series. Zheng Dexian also pointed out that brands from other countries have appeared in Korean dramas, which also shows the importance of Korean dramas.
Song Joong Ki mentioned his post-divorce state for the first time in the interview. Song Joong Ki said that he had been giving up on himself for a long time after his divorce and didn't know how to move on with his life. Song Joong Ki and Song Huijing got married in June 20 17, and formally divorced in July 20 19. The two sides have been married for less than two years, and Song's marriage and divorce have caused great controversy.
The audience hasn't seen enough of the sweet interaction between Song and Song. Since 20 19, Song Joong Ki and Song Hye Kyo Jing have been constantly suspected of getting married by China media. 2065438+On June 27th, 2009, Song Joong Ki directly issued a statement, demanding divorce from Song Hye Kyo Jing and direct mediation, hoping that the marriage would end satisfactorily as soon as possible, instead of blaming each other for their mistakes.