Next, let's talk about cars.
To be honest, the number of two models surprised me a little. Although according to the earlier inference, CT4 is unlikely to have multiple models, there is still a little deviation from the three models I expected. Of course, the three types of expectations I mentioned here are not based on the existing ones, but the other way around.
The reason is very simple, and the price is directly linked to the model. If three models are configured according to my expectation, the final starting price will be a little lower than the current one, which will be very ideal. However, as far as the current two models are concerned, the pricing of 239,700 yuan and 259,700 yuan is not bad. Perhaps CT4' s simple price impact is not particularly great, but you put the price, power specifications and driving forms together, and then put them into market segments. Luxury brand, 2.0T, rear drive, which is interesting.
In my opinion, CT4 is Cadillac's most clearly positioned product recently. This clarity is highly unified, whether it is the adjustment of manufacturers at the propaganda level or the actual situation of products.
Focusing on young people and focusing on the product characteristics of fashion sports is almost a conclusion that anyone who sees CT4 can draw instantly. Now many manufacturers say that young people are "difficult". Are young people really "difficult"? Not exactly.
Know what young people want, then tell him what you can give, and finally let him get what he really wants. Don't worry too much about how much competing products are sold and what kind of games are set. As long as these three problems are solved, everything will be solved.
What do young women want? It looks good! A simple appeal. Is CT4 nice? I may have said before that "beauty and ugliness are subjective judgments, and there is never a standard answer visually", but this time I can't help but want to help my girls comb more. Luxury brand cars with the same price as CT4, BMW 1 Series, Audi A3 and Mercedes-Benz A-class can only be pulled out of World War I with A-class par value.
CT4 may also impress young women. "Six LED mirror headlights, soft light effect ..." This is Li Jiaqi's original words. Based on the fact that Li Jiaqi knows my sister better than I do, and combined with the expression and sound of the headlights he introduced in the live broadcast at that time, I think girls might care about this. Yes, many times, women will have some strange concerns, and they will put them into emotional actions. Just like a female friend around her, don't look at how hard she drives. When talking about a car, she always says, "I like this interior because it looks good."
Well, maybe the details such as the beautiful appearance and mirror headlights of CT4 can only reach the level of stirring girls' heartstrings, then apart from these two things, the rest may completely excite men.
What do young people want? One word-cool! For men, there may be many sources of unhappiness, but the source of eventual conversion is probably family. Note that I'm not advocating anything here. Don't get me wrong. Because as a responsible man, when you have a family, you will have more worries and ties. Speaking of cars, if you are an unmarried childless young man, you don't have to pay attention to whether the back row is big enough, and your father-in-law or children are bumping behind. One person, one car, the door is welded to death, the throttle is in the end, and you're done.
I have to say that the "slimming" circle of CT4 has been completely released. Objectively speaking, the 2.0T engine assembled by CT4 is a little less interesting than last year's CT5. However, due to the size reduction, the kerb quality decreased, the thrust-to-weight ratio of the engine increased, and the 0~ 100km/h acceleration of CT4 reached the exciting field of 6.9 seconds. ATS-L before? 0~ 100km/h accelerates for 6.2 seconds, which is known as "the fastest factory within 300,000". Now, you can enter the "6-second club" without 300,000 yuan or 239,700 yuan, which is one step closer to becoming the fastest person.
Regarding the powertrain of CT4, the gearbox uses 8AT. In terms of technical specifications, it is not as good as CT5' s 10AT. But from the actual driving performance, I try to recall the performance of this gearbox on ATS-L and compare it with 10AT. 10AT on CT5 is more of an advanced feeling. However, due to the dense gear ratio in multiple gears, CT5' s sense of acceleration on the somatosensory level is not strong in the state of rapid acceleration. TA runs fast, but it is too elegant to meet the definition of "cool". On the contrary, this 8AT, at least on the previous ATS-L, when you switch to manual mode during intense driving, more direct power transmission will bring more carefree feeling to driving. Of course, this is just my current daydream. After we get the test drive, we will verify it, including whether this 8AT has been further optimized on CT4.
Then the rear drive. Two months ago, when I was doing the V-LOG of CT5 field test drive, it rained a little and the ground was a little wet. As soon as I turned around, I gave more oil, CT5' s ass slipped away, and then I laughed. I am very happy all day. Therefore, no matter how many descriptions of rear-drive devices are empty, the fun lies in them, and whoever drives them knows.
Finally, back to the beginning. Why do I think CT4 will sell well?
Aside from the uniqueness of 2.0T and rear drive, and the benefits that can be combined with young men and women, is CT4 a good car? At present, I can't define it, but if we judge objectively, the loss of points at the spatial level at least makes CT4 not comprehensive enough. Even from the results, Cadillac may not think too much about the rear row on CT4, but put a higher weight on the driving control level. Such a single product positioning seems to be somewhat limited, but in fact such a CT4 will make the consumer market clear.
Many times, products are difficult to sell because there are too many ideas. I have always thought that it is more difficult to build a 300,000-class model than a 200,000-class model. The difficulty lies not in the technology itself, but in what the audience likes. In most cases, according to the price of goods, we can infer the crowd attribute of their consumption circle. Most people who consume 300,000-class models will want to cover everything, but those who consume 200,000-class models may be much simpler.
Just like the potential audience of CT4, young men and women just want to look good and be cool. So, why care so much? Just give a simple CT4, just to look good, just to be cool.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.