Such communities are not sensitive to price, but pay more attention to the quality of brands, products and service processes. Typical, such as the sales team of some social e-commerce leaders. I know a person in charge in Hangzhou, with a three-person operation team, who can stably sell 2 million goods every month.

To do this, there are two key factors at work:

Support crowd+support group: the premise of establishing a social e-commerce community is to socialize first and then e-commerce. The premise for group friends and private friends to buy goods from you is to establish trust with the head of the delegation.

Quality control+service: reliable supply chain and after-sales, good products and services will enable users to deepen their trust in the head of the team after completing the transaction of 1, which is easy to cause fission and bring new ones with old ones; Once the product has problems, it will inevitably lead to the decrease of users' trust in us and even the loss of users.