First, clear positioning.

Bili has subdivided many fields, such as games, movies, food and so on. Before making a video, it is necessary to clarify the account positioning. Think about the value of the video as a fan, understand what fans want most from the video, and build your video according to their needs. Only by grasping the pain points and difficulties of users will more users open your video.

Second, the title

People often set misleading headlines, but the content in the video is completely irrelevant. These cleverness may make fans increase the broadcast volume for you, but after several times, just like the wolf in the story, fans will not be fooled again, or even cancel the attention to your account directly, which will not be worth the candle.

Third, create a sense of urgency.

Suggest in the video that your product or service is time-limited. If you miss it, you will lose a lot, thus prompting them to take immediate action.

Fourth, the cover picture is very important.

Choose a clean and clear picture for the video. Remember not to choose flashy pictures with too bright and exciting colors. You don't need many words on the picture. You can use some drawing tools to apply templates to make cover pages. If you really have no inspiration, remember that peers are the best teachers. Pay attention to those peers who do well, learn from them, imitate them and surpass them.

Verb (abbreviation for verb) puts time.

7-9 o'clock: On the way to work, many people will use the fragmented time to play while taking various means of transportation. 12- 14: during the lunch break, we were busy all morning, and everyone chose to watch some relaxing news at this time. 17- 18 o'clock: countdown to work, end of the day's work, relax and wait for work.