As a lover of cosmetics industry, I am honored to answer this question. As one of the world-famous cosmetics producers, Japan has many excellent brands. Here are some brands that I personally think are the best to use:

First place: SK-II

SK-II has a high reputation in Japan. This is because it uses unique ingredients, such as natural yeast and skin cell activating protein, which can make the skin smoother, more uniform and more elastic. SK-II has a very rich product line, including creams, essences and masks.

Second place: albion.

Albion is also one of the famous brands in the Japanese market. Its products are known for their "gentleness", using natural plant extracts and high-quality ingredients, and are also very friendly to sensitive skin. One of Albion's most popular products is its whitening series, which can make skin brighter.

Third place: Shiseido

Shiseido is one of the most famous cosmetics brands in Japan, and its product line covers skin care, make-up, perfume and other fields. It uses high-tech ingredients to develop many mature skin care series such as "Beauty Muscle" and "Kerun", which can meet the needs of different ages and different skin types.

Fourth place: Fancl

Fancl is a brand that pays attention to "no additives", and its products do not contain harmful ingredients such as preservatives and spices. So it is very suitable for sensitive skin. Fancl's most acclaimed product is its cleaning oil, and many people can't put it down because of the effect of "one unloading and two cleaning".

Japan's cosmetics market is huge, and only the above brands have excellent products and reputation. I hope my answer can help you. I also want to remind everyone to choose cosmetics according to their own skin and needs, and pay attention to the usage and precautions of the products.