Half a month later, the beavers immediately took action. It is announced that its own supply chain system "Meimeng" will be fully open to American manufacturers. At the same time, Meimeng, the beaver house, will join hands with Tmall to create a complete supply chain ecology of American materials.
As Beaver's own supply chain system, American Craftsman Alliance has formed a relatively complete ecological closed loop from raw material supply, OEM, warehousing and logistics, supply chain finance, project R&D training to opening front-end service orders and tracking material consumption.
For American service industry and American manufacturers, the United States will release the value of the platform and incite American services to accelerate the evolution in the second half of the Internet.
Before Ali made the investment decision, the new model of beauty service pioneered by Beaver Family has been verified through cooperation with Tmall platform.
At the Tmall Golden Makeup Award in March 20 19, Beaver House and Ali signed a new retail strategic cooperation agreement, which promoted the release of the "entity+service" model, and Beaver House and Tmall beauty brand launched a series of cooperation. When consumers buy a certain skin care or beauty products, Beaver House provides on-site beauty services (such as facial beauty and body SPA), which in turn drives more related sales of big-name beauty products.
Vice President of Alibaba Group and Tmall FMCG &; Gu Mai, general manager of Fashion Division, once commented on this cooperation model: "More than 50+ high-end brands have connected to the service of Beaver House, and their value has been verified. Consumption in kind can even reach 200 yuan. This link is completely feasible. "
20 19 may, beaver family cooperated with hippo store to carry out offline experience activities to gain customers. Now, in Box Horse App in Beijing, Shanghai and Shenzhen, you can make an appointment for the on-site service of Beaver House.
In 2020, the cooperation between Beaver House and Tmall was further deepened, and the service of Beaver House became a part of Ali 88VIP membership rights and was included in Alipay membership privileges. In addition, Beaver House has settled in Ali's local living platform, providing on-site consumption and on-site service.
For Beaver, the introduction of Ali investment has undoubtedly deepened the cooperative relationship between the two parties. The most intuitive benefit is the surge in customer acquisition capacity and order volume, which further verifies its business model. More importantly, Beaver's strategy has the opportunity to extend beyond door-to-door service and coordinate with Ali's new retail strategy and localization strategy.
Different from the entrepreneurial projects of Beaver House in the same period, after the ebb of O2O investment and the end of the subsidy war, Beaver House gradually solved the two major problems of "service standardization" and "human organization" through the "artisan system" of craftsmen and the "studio model" of personnel management mechanism. At the same time, it has established its own complete supply chain system-American Craftsman Alliance, which provides support and guarantee for front-end business and establishes the core competitiveness of American service platform.
At present, the American Craftsman Alliance has accumulated the existing Beaver House 1 0.5 million craftsmen, covering 12 cities110,000 offline cooperative stores, and has undertaken the material supply of multi-platform service orders such as Beaver House, 88VIP and Word of Mouth.
After six years of deep cultivation and experience accumulation in American industry supply chain, American Craftsman Alliance has established a three-dimensional selection system including material brand, material quality inspection report, practical safety test and use efficiency test, and selected a large number of American industry materials that meet the needs of consumers for the demanders.
After obtaining Ali's strategic investment, American Craftsman Alliance will join hands with Ali * * * to establish the YEATION standard of American Craftsman Alliance, determine the quality and safety standards of materials, and set the quality benchmark of American Craftsman Alliance, so that the material channels of American Craftsman Alliance can endorse the quality and certain service experience, and further build the brand value of American Craftsman Alliance to consumers and practitioners.
In 2020, Meimeng and Tmall joined forces to open the flagship store of Meimeng Tmall. As the first comprehensive store flagship store of Tmall's professional thread brand in the United States, Meimei flagship store has broken through the limitation of serving only beaver craftsmen, and is positioned to create materials, tools and consumables for the whole network, achieve the goal of the most comprehensive category, the richest brand and the highest cost performance, and build a one-stop platform integrating material procurement, project training, skill certification and service works sales.
At the same time, American Craftsman Alliance has also established close cooperation with Ye Mei upstream raw material R&D manufacturers, continuously accumulating R&D competitiveness and increasing the material advantages of American Craftsman Alliance.
For example, the Beaver House Channel, jointly launched by Meiji Craftsman Alliance and Runbaiyan brand under Huaxi Bio, is dedicated to the professional line series of beauty care products, the herbal physiotherapy brand Pucaotang, the hyaluronic acid essence brand HA4D, and the Japanese eyelash brand luxury. , welcomed by craftsmen and consumers.
In 2020, the sales of self-owned brand materials have accounted for 30% of all materials sales, and the American craftsman alliance has also become an important endorsement for craftsmen to choose materials, and the brand value has gradually gained popularity.
Next, Meiji Craftsman Alliance will jointly attract investment from global material brands with Tmall, and trace back to the world's top material brands by providing a series of support such as project research and development, training system and marketing management. At present, it has established close cooperation with Shiseido, L 'Oreal, EPS and other well-known foreign brands to help professional line brands grasp the minds of American consumers, screen more high-quality products for American practitioners, and escort the certainty of consumer service experience.
A series of layouts of the American Craftsman Alliance are ready to go, and they are determined to extend an olive branch to American manufacturers with their advantages of "visible service preparation, monitorable service process and evaluable service experience" to build a new city for American manufacturers. It is believed that Beaver's move will start the evolutionary engine of the beauty industry and help the industry make a good beauty cake in the second half of the Internet.