First, because all the storefronts of chain stores use the same brand name, the unified door head has a great relationship with the brand communication and visual impact, so as the headquarters of franchise stores, the door heads of all branches must be unified.

Second, in order to unify the door, the headquarters must first have a standard VI system, and then issue it to all stores in the form of administrative documents for rectification within a time limit. But this method is easy to implement in direct stores, but it is more difficult for franchisees to implement.

Thirdly, I suggest that when you sign a contract with an investor, you should stipulate it in the contract to avoid things that will affect the brand if the branch does not comply with the headquarters norms in the later period. More than 500 branch schools all over the country stipulate the education of bumpy personality in this way.