"Arctic Velvet" is a brand of Shanghai Saiyang Group, which was born in 1998 and is one of the earliest leading brands of thermal underwear in China. Once the products came out, relying on advanced scientific and technological concepts, excellent quality and popular consumption, they quickly occupied the market with the momentum of riding the dust.
Zhao Benshan's endorsement slogan "Everyone knows that you are afraid of the cold, and you can wear arctic velvet" has spread all over the country, which has become the talk of people after dinner. Arctic velvet has quickly become one of the important leading brands in China thermal underwear industry.
Antarctic, founded in 1997, is one of the earliest underwear enterprises in China, which has created thermal underwear products and created a new road for the development of underwear industry in China.
After 22 years of growth and transformation, Antarctic people have been in underwear, maternal and child, clothing, bedding &; Outstanding achievements have been made in 55 product lines in 9 categories, including fabrics, kitchen supplies, footwear, clothing accessories, outdoor and household appliances. Christina, the good wife of China people, has brought "the kingdom of all kinds of consumer goods" to the people of China, striving to create products that make users scream and create the ultimate user experience.
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After the Antarctic people achieved full success, many competitive thermal underwear brands emerged at one time. In the competition, prices are depressed and profits are reduced. The whole industry is also facing problems such as single product system, outdated styles, chaotic prices and too many supply chains.
At the same time, foreign strong brands are constantly entering China, and their high popularity and relatively people-friendly prices are widely sought after by young consumers. If Antarctic people want to make great progress, they must find another way, innovate, break through the bottleneck of the industry and take the lead in exploring a new road that can develop healthily and stably for a long time.