Public relations, that is, public relations, are social relations between social organizations and the part of the public that constitutes their living environment and affects their survival and development. It is a science. In order to achieve a specific goal, an organization establishes good relations between employees inside and outside the organization and between organizations.
According to Edward bernays's definition, public relations is a management function, and policies and procedures are formulated to gain public understanding and acceptance. It is a conscious management activity. The establishment of good public-private relations in an organization needs the planning of good public-private relations activities to implement and realize.
Extended data:
Public relations source:
Public Relations (P.R., abbreviated as "Public Relations") is translated from English "public relations" and Chinese can be translated as "public relations" or "public relations". No matter its literal meaning or practical meaning, it is basically the same, and it refers to the communication relationship between the organization and the public environment.
Public relations is also a new major in higher education in China, offering courses from junior college to undergraduate and then to the highest master's degree. There are many definitions about the relationship between the public and the public. Generally speaking, a social organization uses communication means to form two-way communication between itself and the relevant public, so that the two sides can understand each other and adapt to each other.
This definition reflects that public relations is both a communication activity and a management function.
References:
Baidu Encyclopedia-Public Relations Baidu Encyclopedia-Edward Bernays