The logo of an enterprise is not only a combination of graphics or words, but a standard visual symbol tailored for the enterprise according to the composition structure, industry category and business philosophy of the enterprise, taking full account of the objects and application environment contacted by the logo. Before the design, we must first have a comprehensive and in-depth understanding of the enterprise, including business strategy, market analysis and the basic wishes of the top leaders of the enterprise, which are important basis for the design and development of the logo. Understanding competitors is also an important step, and the identification of signs is based on a full grasp of the competitive environment. Therefore, customers will be asked to fill out a logo design questionnaire first.
The second step of logo design. Element mining and popularization
Element mining is a further preparation for Logo design and development. Based on the analysis of the survey results, the structural type and color orientation of the logo are extracted, the spirit and characteristics that the logo should embody are listed, the relevant graphic elements are excavated, and the design direction of the logo is found, so that the design work is targeted, rather than the combination of aimless words and graphics.
The third step of logo design. Design and development
With a comprehensive understanding of the enterprise and a full grasp of the design elements, we can carry out design and development work from different angles and directions. Through the designer's understanding of the logo, give full play to his imagination and use different expressions to integrate design elements into the design. Logo must have profound meaning, obvious characteristics, atmospheric shape and stable structure, suitable for enterprises, and avoid stereotypes or popularization. Different signs reflect different emphases or performances. After discussion, analysis and modification, find out the logo suitable for the enterprise.
The fourth step of logo design. Logo correction
The logo design determined in the proposal stage may not be perfect in detail. We have revised the standard drawing, size correction, black and white application and line application of logo, which makes logo more standardized, and at the same time, it will not lose the characteristics and structure of logo when used in different environments, so as to achieve unified, orderly and standardized communication.