Material structure of live broadcast e-commerce
It is divided into three parts: packaging, product function display and live trial. Running template: expand the novel and unprofitable material style, not deliberately highlight the selling points, and enhance the sense of sharing grass. The strong combination of strong experience, strong feeling and strong rendering mainly emphasizes the product experience, realizes the * * * sound of the people we want to promote, and allows users to eat and wear in front of their mobile phones.
Material duration: The video is short and pithy, with a focus of 8-30 seconds. Usually it won't take too long to make videos, which is a waste of time. If it is 60 seconds of material, you can do more than 30 seconds of material for testing. Because the broadcast rate is not high, many materials played later are invisible to users, which will cause a waste of time, so generally 8-30 seconds is enough.