Preparation before broadcasting
Necessary tools: smart phone, which needs to be carried out in a quiet environment to avoid interference from the external environment.
Location: this is suitable for people and can be chosen according to their own situation. You can choose a quiet home, or you can choose outdoor if you have the conditions.
Staffing: one anchor, one assistant and one operator. This kind of personnel collocation is the need of the big anchor. For the early Xiao Bai, there were not many tasks. He was completely alone.
Product preparation: prepare the products with goods for live broadcast, and the order of live broadcast should be listed in advance, so that the live broadcast can be orderly, orderly and controllable. During this period, prepare products that can interrupt the atmosphere of the live broadcast room, such as coupons, preferential strength, discount prices and so on.
Broadcast preheating process
Common prologue: Hello, friends in the studio, I'm xxx, welcome to my studio. ...
Field Control: The whole live broadcast process faces the people in front of the screen with positive and full emotions and warm and cheerful tone, so that the audience in front of the screen can also feel your emotions and be positively emotional contagion by you.
Welfare introduction: The babies who came to my studio today are so lucky. I have prepared a very rich ... (the welfare goods you prepared) for you. Welfare products should be emphasized repeatedly, because people in the live broadcast room are mobile, so that the audience who appear in each round can understand the information of welfare products, so it should be emphasized repeatedly, about ten minutes.
Guide attention: welcome the new xxx, remember to pay attention to those who like the anchor, and the anchor will continue to push welfare goods next time.
Product information flows out with commodities
Transformation stimulus: introduce the selling point of goods (how good and how to say it). After talking about selling points, the audience has got enough knowledge about the goods and is ready to move. Now they need to stimulate their desire to buy and turn their desire into buying action.
Desire for action: tell people in the live broadcast room where to place an order, how to place an order, how to get coupons, and the limit of coupons, emphasizing that not everyone can get coupons, further stimulating the desire to buy.
Atmospheric heating mode
Atmosphere heating: besides introducing products, we also need to distribute benefits, so we need to distribute benefits interactively.
Comment interaction: Answer the questions in the comment area in time, and answer all kinds of questions from online users. Don't ignore them. Positive response can increase mutual trust and increase the audience's goodwill.
Coupons: Send coupons every 20 minutes to retain the audience and introduce the discount information repeatedly.