1, with a clear sense of object.

In the simplest language, copywriting is a form of communication, the core of which is to find the right person and say the right words in the right way. Writing is for people to see, so you must have your own imaginary object, feeling that TA is sitting in front of you and you are explaining what you want to say to TA. Only in this way can the written copy have a real sense of picture.

2. Use visual analogy to find out what users are familiar with.

People are inherently insecure and resistant to strange things, not to mention what sense of picture they will have. Each of us is used to understanding new things with the inherent cognitive structure. For a person who has no background knowledge at all, a lot of descriptive language and repeated explanations will make him completely lost. Even planning and copywriting are often confused (which is also related to the immature development of "planning" originated in China).

Many enterprises have full-time copywriting, and only when they need to engage in some large-scale promotion activities, do business planning cases, write feasibility analysis reports and other projects with large demand, do they need to seek external cooperation.

In the past, general enterprises would look for companies such as advertising and cultural media to cooperate. These companies generally have professional copywriting and design teams with relatively rich experience, but due to the large business volume and wide coverage, the pertinence will be weak.

With the continuous development of social economy, the requirements for professional copywriting are more stringent, and some copywriting companies focusing on text services have gradually emerged. This kind of enterprises have developed rapidly, most of which are transformed from studio forms, and some of them are independent from cultural communication institutions.