In 2002, experts in China's weight-loss market made a preliminary analysis of the weight-loss products market, and came to the conclusion that in 2003, China's weight-loss products will undergo a severe test. As long as you have a cursory look at the daily newspaper, the advertisements of weight-loss products are as dazzling as snowflakes, such as weight-loss instruments, weight-loss drugs, weight-loss cream, weight-loss drugs, health products, exercise and equipment. Diet, computer, etc. (domestic and imported (all kinds of brands. According to statistics, at present, China's weight-loss health care products are still growing at the rate of 15% and 30% every year, which is obviously higher than the growth rate of 7% and 8% in developed countries. With the entry of the third generation of "foreign brands", experts predict that the international trend of safe, natural and healthy weight loss will become the mainstream this year, and the competition in the domestic weight loss market will become more intense.

So what will be the development trend of the domestic weight-loss product market in 2003, what products will consumers choose, how will dealers view the future weight-loss market, and what problems still exist in this market? At the end of 2002, Beijing Zhoushiji Fulai Communication Agency conducted a survey on the market status of weight-loss products in four major cities in China. The investigation includes: firstly, 500 samples were selected from Beijing, Shanghai, Guangzhou and Chongqing for interviews, and the total number of valid samples was 1886. According to the consumption characteristics of slimming products, 80% of the samples are women; The second is to send industry questionnaires to 300 weight-loss product distributors nationwide to understand their choice orientation and industry views on weight-loss products, and recover 205 valid questionnaires.

Second, the analysis of the survey results

The statistical data of the survey results have the following characteristics.

1. Data 1: More than 80% of the citizens don't know how to choose slimming products.

Statistics show that at present, nearly 70 million people in China suffer from obesity, and the annual output value of weight loss products is nearly 654.38+0 billion yuan. In recent years, with the rise of weight loss fever in China, the market of weight loss products is heating up. Since 1996, the Ministry of Health of China has approved more than 100 kinds of slimming health products. New brands and varieties of slimming products are changing with each passing day. Weight loss methods, drug weight loss, health care products weight loss, exercise weight loss, equipment weight loss, diet weight loss, blood type weight loss, electronic weight loss, computer weight loss, etc., can be described as everything, each showing its magic. But basically, the market for weight-loss products in China is two-thirds. The first category is weight-loss health care products and medicines, with a market share of about 65%; The second category is cosmetics for external use, with a market share of about 20%; The third category is slimming and fitness medical devices, with a market share of about 15%.