Tencent QQ and Qihoo 360 are the two largest client softwares in China.

Tencent is developing based on all aspects of QQ. With a strong market share, a strong customer base and almost first-hand resources, it is constantly developing and devouring all fields of the Internet.

360, Qihoo 360 is a company famous for its safety. Its permanent free policy makes it occupy the vast majority of the security market share in a short time and become the second largest client software after Tencent.

For their own interests, an unprecedented Internet war was launched.

Tencent QQ and 360 are the top two client softwares of Internet in China. The former is essentially a social network based on instant messaging, while the latter mainly promotes Internet security services. Although Zhou, the founder of 360, has always stressed that the two are not competitors, with the growth of 360, Tencent, which has dominated the desktop for a long time, has to regard it as the most important competitor and start to lay out competition.

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stage of development

order

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According to official data, the number of active accounts of Tencent's instant messaging service has reached 610.25 billion. With its huge user scale and natural client resources, Tencent has gradually extended its business to many fields of the Internet, such as online games, news portals, e-commerce, e-mail, audio and video, broadcasting and so on. , have seized a greater market advantage, worthy of the name.

In July 2006, 360 Company launched the "360 Security Guard" software focusing on Internet security, which became the largest security software in China in less than one year. According to official data, its number of users has exceeded 300 million, covering more than 75% of Internet users in China. It is the second largest desktop client software in China. Based on this client, 360 has expanded free antivirus software, browsers and other products, all of which are successful.

First stage

Tencent has launched a beta version of QQ Doctor 1.0 Beta, which has long been only used as a small tool to kill pilfer date trojan. Subsequently, QQ Doctor 3.2 was launched, and its interface and function resembled 360. At the same time, Norton antivirus software will be tried for half a year. After that, QQ doctors used the Spring Festival to forcibly promote it.

Sensitive 360 quickly realized the threat of QQ doctors and urgently recalled some employees on vacation to deal with this emergency. 360 responded quickly, and QQ doctors rushed to the front when the product was still immature. Many users have uninstalled QQ doctors, and the market share quickly fell below 10%. 360 became the winner of this confrontation.

stage Ⅱ

On May 3rd1day, Tencent quietly upgraded QQ Doctor to version 4.0 and renamed it "QQ Computer Manager". The new version of the software combines QQ doctor and QQ software management into one, adding functions such as killing Trojans in the cloud and cleaning plug-ins. Imitation covers all the mainstream functions of 360 security guards, and the user experience is very similar to 360. Tencent's move caught 360 and Jinshan off guard.

Zhou threw more than 40 messages on the Weibo, and wiped out the feud between 360 and Jinshan for many years, and Jinshan immediately responded strongly. The two companies then sued each other and the war of words was endless. At this moment, Tencent's shot caught 360 off guard. In an exclusive interview, Zhou suggested that Tencent should increase investment to solve the internal security problems of QQ.

The third stage

During the Mid-Autumn Festival, "QQ Software Management" and "QQ Doctor" were automatically upgraded to "QQ Computer Manager", and the imitation covered the functions of cloud killing Trojan horses, system vulnerability patching, security protection, system maintenance, software management and so on, which is also the mainstream function of 360 security guards at present. With the huge user base of QQ, QQ computer housekeeper will directly threaten the survival status of 360 in the security field.

On September 27th, 360 released a "privacy protector" tool directly for QQ, claiming that it can monitor the exposure of QQ in real time, and prompting the user "a chat software" to peek at the user's personal privacy files and data without the user's permission. Caused netizens to worry and panic about the QQ client.

The fourth stage

10 June 14, Tencent officially announced the prosecution of 360 unfair competition, demanding that Qihoo and its affiliated companies stop the infringement, publicly apologize and compensate. The court has accepted the case.

In response to Tencent's lawsuit, 360 immediately responded to three points, indicating that it would file a counterclaim. In this regard, 360 said that "when people from all walks of life questioned Tencent, Tencent has always avoided prying into user privacy. At this time, in addition to revenge, it is not excluded to divert attention and avoid outside doubts. "

The fifth stage

1October 27th, 10, Tencent issued the Joint Statement on Opposing 360 Unfair Competition and Strengthening Industry Self-discipline. The statement was jointly issued by Tencent, Kingsoft, Baidu, Maxthon, Keniu and other companies. The competent authorities are required to resolutely stop 360' s unfair commercial competition and thoroughly investigate 360' s malicious intimidation and deception of users.

65438+1On October 29th, 360 Company launched a security tool called "360 buttoned bodyguard". 360 claims that the tool fully protects the security of QQ users, including preventing QQ from viewing users' private files, preventing Trojans from stealing QQ, accelerating QQ and filtering advertisements. Within 72 hours, the download volume exceeded 20 million, and maintained rapid growth. Tencent has made a strong explanation for this, saying that 360 buttoning bodyguards is a "plug-in" behavior.

The sixth stage

Tencent 360 dispute 5

165438+1At 6 pm on October 3, Tencent announced in an open letter that it would stop running QQ software on computers with 360 software, and advocated that 360 software must be uninstalled before logging in to QQ. This is the most intense action of Tencent in a series of disputes between 360 and Tencent. This move triggered a shock in the industry and netizens were angry. The industry believes that Tencent's move is forcing users to make choices. According to 360 CEO Zhou, 60 million users were forced to uninstall 360 software.

At around 9 pm, 360 Company responded that "360 and QQ are guaranteed to run at the same time", and then the "buttoning bodyguard" software of 360 Company quietly went offline in official website. On the 4th, 360 Company issued an open letter saying that it is willing to shelve the dispute and let the network restore calm, and 360 buttoned bodyguards officially went offline. With the strong intervention of relevant state departments, QQ has resumed its compatibility with 360. On the morning of the 4th, 360 Company announced the recall of "buttoned bodyguards" and asked users to uninstall them. The move seems to show signs of reconciliation.

The seventh stage

Liu Jun, vice president, confirmed that the Communication Security Bureau of the Ministry of Industry and Information Technology and the Ministry of Public Security had been involved in this matter, and they approached two companies for inquiries on the 4th.

165438+1On the morning of October 5th, the Ministry of Industry and Information Technology, Internet Society and other departments held a meeting to discuss the response plan. Government departments have stepped in and asked the two sides to stop the dispute through administrative orders. Insiders said that 360 also announced the recall of the "buttoned bodyguard" software under this circumstance. The two companies are not allowed to publish news and information that incites this matter.

Eighth stage

Qihoo 360 announced in June165438+1October 10 that QQ and 360 resumed compatibility, and posted the title "QQ and 360 resumed compatibility" in official website. Thank you! Thank you for your support of 360 software, and publish the contact information of relevant departments to remind users that if there is a conflict between the two softwares, they can report it to relevant departments.

Tencent has not heard anything yet.

The ninth stage

3Q gets a new opponent

1 1 In the afternoon, Sina and MSN China held a press conference to jointly announce that Sina and MSN China signed a strategic cooperation agreement and formally reached a strategic partnership. According to the cooperation agreement, Sina and MSN will carry out all-round strategic cooperation in many fields, covering Weibo, blogs, instant messaging, information content, wireless and so on.

This scuffle has caused some changes in China's Internet market-both competitors of ——QQ and 360 hope to gain a bigger share in their respective markets when the two bosses are injured. Other changes are still in the pipeline-there are rumors that some antitrust experts are studying "the possibility of splitting Tencent"; At the same time, Tencent and 360 themselves are considering changing the way they were criticized in the past. 360 users coveted yesterday, Jinshan Security Company, known as Kingsoft Internet Security Company, announced the merger with another network security company, Koniu Antivirus. The first explosive measure of the new company is to make Kingsoft Internet Security, which has 200 million paying users, completely free of charge in sales volume 10 year.

360 has actually won.

On the surface, it was 360 that started the dispute. In fact, QQ is worried about chatting and online games, and got a QQ computer housekeeper. 360 is fighting a defensive war.

However, because of their great influence, under the protest of netizens, it will definitely end without results. In fact, both companies understand that if users only choose the same one, it will not benefit anyone.

However, this is just an outpost and both sides want to show their faces to each other. In the future, the competition will be fierce. 360 will engage in a free strategy, and there will be more users in the future. How can I only kill viruses? Chatting, online games, 360 coins are definitely not lacking.

So it's just dog-eat-dog Tencent today is 360 tomorrow.

Don't consider who cares more about safeguarding the interests of users from a moral point of view. They only care about safeguarding their own interests.

Don't pay attention to their sweet words, which is tantamount to two concubines slandering each other in front of their husbands. In the market competition, they all have the same face.

Tencent and 360 are both big names. Zhang Canyue hit Li Lao with a stick again? Therefore, this incident will not be fatal to Qihoo and Tencent at all, and there is no obvious ending.

But the crux of the matter is that Qihoo won the first step against Tencent, and he made Tencent's reputation stink.

In this struggle, Ma fully demonstrated his lack of political mind. First, he found four associates. What does he want? Scare Zhou? You know, Zhou even dared to provoke Alibaba, but you were afraid of the four of you. However, in the eyes of netizens, Tencent is not apologizing for spying on other people's privacy, but engaging in such despicable means. It's hard to say whether it's true voyeurism, but everyone has a heart, that is, it's better to believe what it has than not. )

Look at Zhou, he is a very shrewd man. When the five sects besieged Guangmingding, they gave users the impression that they exposed the shortcomings of these five sects, what happened to the Jinshan micro-incident, what housing subsidies Ma received, and so on. In fact, even if their shortcomings are true, is there any inevitable connection with this struggle? The answer is not at all, but Zhou knows the psychology of netizens in China very well: China people often look at problems from a moral point of view, and this subjective factor often trumps their reason. People in China, for example, are morally more or less historical.

360 is completely free, it protects the security of users' computers, so netizens are fond of and sympathetic to 360, but they have no choice but to rely on QQ.

Zhou Li used netizens' panic and contempt for Tencent's behavior, QQ users' long-term aversion to QQ due to pervasive charges, and netizens' sympathy for 360 to win the first round of battle well.

What is even more retarded is that Ma Hua Teng actually forced users to do multiple-choice questions, which was silly ... forcing officials not to know how they died. Obviously, this move has fueled Tencent's already bad reputation and aroused the public anger of netizens.

Look at Zhou. Did he say yes? Netizen, you can choose whichever of us you like. It's your call. Zhou's shrewdness is once again reflected. He told netizens that we will take measures to enable netizens to use QQ and 360 at the same time. He built a webQQ to make it convenient for netizens not to let them cut meat. In fact, building an online QQ is Zhou's cleverest place. as a result of

First, he gave netizens a signal that they can't use 360 if they choose QQ, but they can still use QQ if they choose 360. Who do you think netizens will choose?

Second, he set a difficult situation for Tencent: webQQ uses Tencent's server. Obviously, it is easy for Tencent to shut down the server, but so what? If it is closed, netizens will not say that 360 technology is not good, but will only scold Tencent's ancestors; It doesn't matter, then Qihoo's promise will be fulfilled. Of course, netizens choose 360, which not only does not contain 360, but makes 360 more powerful. Obviously, Tencent's choice at this time is a loss-making business.

Snipers and mussels compete for the interests of fishermen. Ma Hua Teng doesn't think the onions you are looking for will really help you. Besides verbal promises, what practical promises have they made? Baidu doesn't know that Tencent's voice is one after another? Which one has a silencer? Colleagues are enemies. Do they want to see your family dominate or two tigers compete? What, their interests are threatened by 360? That's just an excuse. Tencent has developed so much that it's strange that you still don't clean up! You play online games now, and you may become a professional antivirus and search engine in the future, so I want to watch the fun on you, hoping to fish in troubled waters for some benefits. Isn't Jinshan now announcing that the killing software will be free for one year?

Jinshan and Kabbah's statement will have a certain impact on 360, but it has little impact. Needless to say, Jinshan, the terrible garbage, Kabbah will never be free forever.

In fact, I think both netizens and Ma are mistaken, thinking that 360 is fighting alone, which can be seen from the sympathy of netizens and Ma's suppression strategy. In fact, isn't it in line with today's results that 360 launched the buckle? Why did he dare to touch the tiger's ass? On the one hand, in order to meet the needs of their own counterattack, with the development strategy of 360, this battle will be fought sooner or later. On the other hand, his confidence is likely to come from many online game companies. It is not 360 that angered the public, it is Tencent. They need to change dynasties and find new owners.

The above is excerpted from my answers to other questions.