Explosion is a man-made phenomenon, and it is an excellent planning activity, which enables a product in the store to achieve very good sales in a very short time and realize the related sales of other products. A successful explosion brings the following two benefits to the store: the explosion can drive other treasures in the store to rank in the search ranking. Hot items with high weight will be recommended to the front, which will bring huge traffic to the whole store. I remember three-year-old Tao Zhe Xiaoer said: Never take the explosion of natural flow to do activities. And these customers are old customers. Although it is a kind of feedback. Give the new model to old customers, try it out and make an explosion. A successful explosion can improve the overall conversion rate and score of the store, and the overall score of the store is one of the main considerations in search ranking. Then under the interaction of these babies, the overall score of the store will be improved, which will have a positive impact on the search ranking of each baby. This also directly led to a certain decline in the baby's search rate. 1. Lead-in period: this stage is used to test whether the product can be accepted by consumers and can be used as explosive goods. Why do some small and medium-sized sellers dare not make explosions because they are afraid of losing money? But if you want to make an explosion, it is impossible to be welcomed by consumers. This is a very simple truth. Of course, if the conversion rate is high during this period, it means that when a large amount of traffic is introduced next, the sales conversion of this product will be very good, which is suitable for creating explosions. Second: After the lead-in period, the turnover of baby increased the fastest. During this period, the seller can increase the promotion of this product, increase the investment in marketing means, and constantly observe whether the product is worth a huge investment. 3. Detonation period: When the sales volume of the baby reaches a certain level, it is judged as a hot-selling baby. 4. recession: I watched the video clip of o.sa two days ago, which was provided by Chaoyang for everyone. The system of their big sellers is very clear and the division of labor is in place. Do you take notes for our small and medium sellers? Go to Taobao one by one to see which ones are still on sale, and plan to do it again next season. Have you done the format and planning in this area with WORD? I'm sure many people here don't know. Some big sellers will explode as soon as they arrive next season, and some sellers are still looking for it. Do you think they can surpass them when they find their goal in the middle of next season? In short, summarize the previous style. Take notes and ask for quotes. As I said just now, when a season arrives, there must be a baby left behind, which is equivalent to "peaches are ripe." This is the stage when the sales volume drops obviously after the commodity matures. At the same time, we should start to explore potential new explosive goods. At this time, it is necessary to reduce the investment in the promotion of this product and start to find ways to do related sales, so that customers can fully understand their stores and retain repeat customers. This is equivalent to the clearance period mentioned in 345. Everyone pays attention to the news of Data Cube! Be sure to pay attention to the main traffic, traffic direction and keyword changes. So while paying attention to these, we should take notes, pay attention to trends, and use marketing to prepare for the next season. Fashion, fashion, discount. It is the basis of clothing. This is the fashion trend. Fabric, color, style, price, brand and so on should be taken into account.