All advertisements around and inside commercial spaces, shopping places, retail stores and commodity display places belong to pop advertisements. Use the color, pattern, modeling, action, advertising language and sales atmosphere of pop advertisements to attract consumers' attention and promote their impulse to buy.
Pop advertising originated from advertisements in American supermarkets and self-service stores. From 65438 to 0939, the American pop Advertising Association was formally established, and since then, pop advertising has gained a formal status.
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Transmission station
1, Store P0P
It can be called the facial expression of the shop, including signs, windows, signs and so on. Commodities or symbols are often used to convey the personality characteristics and seasonal sense of retail stores.
2. Ground blasting
Make use of the effective visual effect space in the store, and set up commodity display tables, display racks, stereoscopic image versions, commodity information tables, etc. Roughly at the level of customers' sight, it is the focus of attracting customers' attention.
3. Wall pop music
Use applicable facades, such as walls, glass doors and windows, counters, etc. Paste commodity posters, posters and leaflets, etc. The main function is to beautify the wall and inform the goods, pay attention to the decorative effect and render the atmosphere.
Step 4 hang POP
The monitor hanging from the ceiling is of moderate height. Such as: commodity flag, service promise, mascot, flag hanging, etc. Breeze blowing, causing all kinds of movements, can directly attract the attention of all angles.
5, shelf POP
Make use of the effective gap of commodity shelves to set up small Persistent organicpollutants, such as price tags, commodity brochures, exquisite leaflets and small mascots. Read carefully, the customer receives the product information.
Reference source:
-Popular advertising
What is the great use of pop posters in international trade? POP means: ProofofProduct, that is, proof of goods. POP(PointOfPurchase) originally refers to the storefront promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in storefronts, such as hanging tags, posters, small stickers, big signs, physical models, flags and so on. , all within the scope of POP. POP's Chinese name is also called "store top display".
Hand-painted POP posters are drawn by hand with special POP tools, which have the advantages of less consumables, low cost, cost saving, quick production, time saving, strong operability and flexibility. Although manufacturers use major media to widely publicize their own enterprises or products, sometimes consumers step into stores and forget the advertising contents of other media. At this moment, if hand-painted POP advertisements are displayed on the spot, it can arouse consumers' potential consciousness, re-remember the goods and promote the purchase action. Therefore, hand-painted POP advertisements have the reputation of "silent salesman" and "most loyal salesman". In supermarkets and shopping malls, when consumers are at a loss for many commodities, exquisite hand-painted POP advertisements are placed around commodities faithfully and continuously, providing consumers with commodity information, thus stimulating consumers' desire to buy. The sharp contrast of colors, flexible modeling, humorous exaggeration of patterns and accurate and vivid language can create a strong sales atmosphere and attract consumers' attention, thus guiding consumption and promoting the impulse to buy.
With the increasingly fierce business competition, enterprises not only pay attention to improving the visibility of products, but also pay more attention to the publicity of corporate image. Hand-painted POP advertisements, like other advertisements, can establish and enhance the corporate image in the sales environment, thus narrowing the distance with consumers and maintaining a good relationship with them.
In short, the comprehensive functions of POP posters are as follows:
Convey commodity information and attract passers-by to enter the supermarket.
◆ Tell customers what is sold inside the supermarket.
◆ Inform customers of the location, price, configuration and other details of the goods.
◆ Inform the product characteristics.
◆ Inform customers of the latest commodity supply information.
◆ Stimulate customers' desire to buy.
◆ Activation of the supermarket.
◆ Promote commodity sales.
◆ Create a good shopping atmosphere in the store.
◆ Save advertising expenses and production time.
Rich affinity, intimacy, can replace the salesman.
◆ Enhance corporate image.
◆ Media (activity content) that can quickly respond to environmental changes. It has speed.
The rapid and changeable characteristics have become one of the most effective propaganda means in commercial competition.
What is POPPOP? This refers to the store promotion tool in commercial sales. Its types are not limited, but it is mainly displayed at the store head, such as tags, posters, small stickers, paper racks, display racks, paper piles, big signs, physical models, flags and so on. , all belong to the category of POP, and its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops.
POP is commonly used for short-term promotion. Its forms include outdoor signboards, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models, which are exaggerated and humorous and have strong colors, which can effectively attract customers' attention and arouse their desire to buy. As a low-cost and efficient advertising method, POP has been widely used.
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The principles of popular advertising:
1, simplicity: images and colors must be simple and clear.
2. Unity: The shape and color of the poster must be harmonious and have a unified coordination effect.
3, balance: the whole picture needs to have a sense of courage and balance effect.
4, sales focus: the components of the poster must be simplified, try to choose the key to express.
5. Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect.
References:
-Dad