The significance of postal live delivery is to achieve better delivery effect, and even set up live MCN, which is responsible for anchor training, professional support, supply chain cooperation and other commercial operations of China Postal Anchor Alliance. At the moment when e-commerce live broadcast is popular, the postal service got rid of the slow gene and quickly followed the trend to broadcast live, which sparked a huge spark. In recent years, due to the uncertainty caused by the epidemic, the development of the real economy has been squeezed to varying degrees, and consumers' living habits have gradually migrated online, which undoubtedly further compressed the living space of the physical business. Many entities gradually realize that only by integrating Internet genes and opening up diversified consumption channels can they effectively communicate with consumers and maximize their income and profits.