Taboos in choosing commodities: commodities without data support, declining trend, commodities with extremely inconsistent categories and activities, and commodities with higher prices than those in the same industry/market. 3. After the goods are selected, you should start to decorate your own shop goods. You can add hot-selling explosions and coupons for explosions in store decoration to improve the payment conversion rate. Shops increase the corresponding activity store tricks to create an activity atmosphere. Visual optimization can be carried out from the following aspects: the main picture of product decoration: product picture: choose the product picture that best reflects the selling point of the product from the material; Add elements: brand, selling point, color system, scene introduction, typesetting optimization; Visual key placement, font adjustment, detection optimization; Search results, differentiation, effect and creativity are introduced into the product decoration details page: product description: product module, activity module, strength module, service module and guidance module. Strength display accounts for 30% to 40%, and videos need to be added. 4. Finally, there is an activity pricing: the corresponding activity marketing price is set, and the price is related to the final order conversion of the activity rules, and then there is "executing the action during the outbreak period-grabbing the natural flow ranking". 1. For online activities, water storage conversion is a very important skill in the operation of e-commerce activities. 2. On the day of the event, the system will recommend the goods with good data performance to the buyers with high probability. If your products get a lot of transformation on the day of the event, then the platform will think that your products are popular with the public, and will continue to give you more traffic activity data analysis, seize the hot keyword pit, digital marketing traffic blessing, and superimpose self-marketing. Self-marketing includes: ① Full-site postage+Full-site postage: increasing customer unit price and conversion rate; ② Limited package+limited discount: improve the conversion rate; ③ Store activities+associated marketing: increase the conversion rate and customer unit price.