Helena Rubinstein Rubinstein founded in 1902 and belongs to L 'Oré al Group. It is a beauty brand.
Helena Rubinstein adheres to the brand spirit of "the most beautiful power, science and technology first", adheres to the persistent pursuit of "science serving beauty", and constantly creates luxurious and avant-garde skin care products. The brand name comes from an outstanding woman with a legendary fate, Helena Rubinstein Rubinstein. The brand's products include green bottle series, beauty repair series and intervention skin care series.
The development of Helena Rubinstein;
The brand founder Helena Rubinstein was born in 1872 to a Jewish family in Poland, and went to Australia to seek refuge with relatives in the early 20th century. At the same time, Helena Rubinstein also sells the HR helena rubinstein Valaze cream developed by a family chemist friend.
65438-0905 helena rubinstein Rubinstein to Europe to learn skin care from famous local experts. She innovatively created the concept of personalized scientific nursing for different skin types of women, which laid the foundation for the beauty industry in the 20th century.
65438-0908 Helena Rubinstein went to London to invest in HR Helena Rubinstein brand beauty and skin care products and set up a beauty salon there. Many local ladies are willing to receive weekly beauty care here. Since then, HR Helena Rubinstein Beauty Salon has opened a branch in Paris.
After the outbreak of World War I, Helena Rubinstein left Paris for new york, expanding her beautiful kingdom to North America. 19 16, HR Helena Rubinstein new york beauty salon opened, and quickly opened branches in San Francisco, Boston, Philadelphia, Chicago, Toronto and other places. At the same time, the brand's beauty and skin care products are also sold in local high-end department stores.
1939, the brand launched the world's first automatic waterproof mascara, which brought a revolution to eye makeup. Since then, the classic LongLash mascara has been developed. 1956, HR Helena Rubinstein launched SkinDew, an emulsion containing lactic acid enzyme, which became a pioneer in the trend of fruit acid in the beauty industry. 1957 launched SkinLife, a skin care product combined with biochemical technology formula, and 1977 launched the world's first foundation SilkFasion containing silk fiber.
From 65438 to 0988, HR Helena Rubinstein was acquired by L 'Oré al Group. Today, HR Helena Rubinstein still retains the artistry emphasized by the original brand, and the new ideas launched every season are luxurious, elegant and bold. Its pursuit, as Ms. helena rubinstein said, "is to provide the most elite products and services for the most critical women, so that they can exert their beauty potential to the extreme".
Reference to the above content: Baidu Encyclopedia-Helena Rubinstein