How to write attractive WeChat soft articles? In the final analysis, the function of soft text is a marketing tool. As long as there is commodity trading and the internet, there must be the necessity of soft writing. A skillful marketing method is not only necessary for enterprises, but also very useful for personal publicity. So how to write a soft article? There are also many skills in how to combine the content with the article closely when promoting. Step 1: Write an attractive soft title 1 first. The attraction of "profit" is different from other types of articles. Soft articles are generally articles published by merchants to promote products and brands. Be sure to attract them with "profit" and directly indicate your interest in the title! Classic soft title: ◆ The annual income of a small webmaster is 65,438+10,000 yuan is not a dream-my struggle (soft title of XX website training) ◆ "Leave your 10 yuan and your hemorrhoids" (medical soft title) ◆ "Register as a member of XX website and get a 100 yuan cash coupon" (soft title of XX online mall) Grasping this feature and creating soft articles with news value will often cause a great sensation, especially if they are spread on the Internet, they can get more reprints. The common words in news headlines here are: surprise, the first time, the first time, leading, innovation, and finally, the wind and water are surging! Classic soft title: Reporter's observation: the rise of network project outsourcing (the soft title written by the author for a Witkey), Sunshine Disc of Our City (the soft title written by the author for a real estate), Apple AIR is the thinnest notebook computer in the world (the soft title of Apple) and finally, multi-functional cars begin to interpret luxury with safety (Tulang car). Therefore, with this feature, the author must grasp it in the soft title. When writing this title, the author must put his feelings into it! Classic soft title: ◆ "Waiting 19, a gift to make her cry" (XX gift soft title) ◆ "I broke up with my girlfriend for this website" (XX website soft title) ◆ "Husband, I can't quit smoking, wash my lungs" (XX health care products soft title) 4. From childhood to adulthood, it can be seen that "stories" have been with us since childhood, and story-based titles are more appealing and attractive to read. Classic soft title: ◆ The detours I took in those years (the soft title written by the author for an investment promotion manual )◆ ◆ "A Xiangfan man and his dream of century Huafeng decoration brand" (the soft title of XX decoration company) ◆ "My meeting with tea-picking beauties" (the soft title of XX tea) 5. The TV series "Latent" attracts people with "suspension". When it was broadcast that year, the ratings were hot. Why is this popular? The same is true of writing soft articles. Judging from the title, it lays the groundwork for readers to read the text because of surprise and conjecture. Such a title should be interesting, enlightening and suspenseful, which can trigger the subject to answer. Classic soft title: ◆ "What made his car go to the point of no return? (The soft title written by the author for an antirust product) ◆ "What happened in ten years" (the soft title of XX red wine) ◆ "Is the high-end lactic acid pork a fool" (the soft title of XX food) ◆ "And then go to success?" (soft title of XX training) 6. Just like the charm and suspense of "secret", everyone likes to hear all kinds of truth, and human instinct for knowledge makes everyone prefer to explore unknown secrets. Therefore, secret headlines often attract more attention. If you pay attention to CCTV Spring Festival Gala, you will find that once the annual magic is over, there will be a wave of revelations on the Internet, and related posts will be heated up. The commonly used keywords of such titles are: secret, secret, truth, behind, trick and other classic soft titles: ◆ "Half a month thin 10 kg, the secret is made public for the first time" (the soft title written by the author for XX slimming products) ◆ "Behind the pure beauty and hot sales" (the soft title of XX cosmetics )◆ "Nine ways to triple sales performance" (XX The title "Danger" first appeared in soft articles of health care products, attracting readers' attention to soft articles through intimidation, especially for patients with certain diseases, who can trigger * * * after seeing relevant soft articles! Later, this intimidation technique also began to change into stating a fact, which can make others realize that his previous understanding is wrong or have a sense of crisis. Classic soft title: ◆ "Hyperlipidemia, the precursor of paralysis!" (soft title of XX health care products) ◆ "God, bone hyperplasia kills people!" (XX health care products soft title) ◆ "A 30-year-old man's heart at the age of 60" (XX health care products soft title) ◆ "I have been in bed for two-thirds of my life, why not choose a good mattress?" (soft title of XX mattress) ◆ "If you don't care about calcium and vitamins, please continue to drink this kind of soybean milk" (soft title of XX food) 8. The easiest way to make readers feel closer with the soft title of "Q" is to say hello, just like the phrase "Have you eaten?" that people in China always ask when they meet. Obviously, it is often more attractive to attract readers' attention by talking, asking questions or calling them by their first names. Maybe even some people who are not asking questions will pay attention to this soft article because of strangeness. Classic soft title: ◆ "XX, XX, they are all here, and you?" (The author wrote a soft title for an activity) ◆ "Like Shanghai, fly?" (sina shanghai station soft title) ◆ "1982 people born to talk" (XX product soft title) ◆ "Who else wants IELTS, TOEFL and CJRE study materials?" (soft title of XX training institution) 9. A good soft article title is surrounded by "fun", which readers will always remember after reading, thanks to the language used by the soft article creators. Vivid, humorous and humorous language can make the title vivid and humorous, and appropriate rhetorical devices and homophonic effects can make readers memorable after reading it, even willing to pass it on from mouth to mouth. Classic soft title: ◆ "Quickly remove freckles without leaving acne" (XX soft title of acne cosmetics )◆ "Clean with lithium" (XX soft title of mobile phone battery )◆ "The shameless era is over" (XX soft title of moisturizing water) ◆ "Intimate men and women will not sweat because of XX air conditioning" (XX soft title of air conditioning), especially when doing promotional activities, such inspirational titles are more common. The author suggests that people can start with rebellious psychology, not let them do anything, and let readers often think about what to do. Classic soft article title: ◆ "Never start a business just to be a boss" (soft article title of investment promotion XX) ◆ "Guo Zhen's suggestion: drinking hot fruit in winter" (soft article title of drink XX) Just now we introduced how to use emotions, interests, things, threats, questions and decryption to write soft articles. 1 1. Everything about "celebrities" is concerned by the public, whether it's their work, their life, their interests, etc. If the things or products you promote can be close to celebrities, they will certainly attract the attention of many readers through the gimmicks of celebrities. I remember when Dānlín won the Beijing Olympic Games, he threw shoes at the audience. The next day, there were more than 65438+100000 Dānlín champion shoes on Taobao, which was the star effect. Classic title: ◆ The secret of Angie Chiu's 20-year-old youth (a cosmetic soft title) ◆ Li Bingbing's favorite bags (a brand bag soft title) ◆ Gong Li: L 'Oreal, you deserve (a cosmetic soft title) 12. In the information society, in addition to public celebrities, the classic titles are: ◆ Earn 10,000 yuan a day, the business experience of entrepreneurs (the soft title written by this website for an investment promotion agency) ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ Through the public's attention to social hotspots, we will guide readers to pay attention to soft articles and improve the click-through rate and reprint rate of soft articles. Soft authors can pay attention to recent hot events with the help of Baidu's search list. The hot spots here are as big as the Olympic Games, the World Cup and the Shenzhou VI, as small as the labor shortage in society and the flower ordering tide at Christmas. Classic title: ◆ "Shenzhou VI can be erased billions of times with Patriot U disk" (a digital soft title )◆ "How to use e-commerce in the face of" labor shortage "(a soft title written by this site for a Witkey website) ◆" Christmas flowers are scheduled to be popular "(a soft title written by this site for a flower website) 14, borrowing" popularity "on the internet. ◆ "Crushing Crazy Stone Completely" (title of XX medical soft text )◆ "How can you hold on while the ◆《iPhonex lottery is in progress" (title of XX activity soft text )◆ "OMG, the house price has really dropped" (title of XX real estate soft text) 15 With the help of "Culture" and poems, idioms and allusions, ancient Chinese, proverbs and two-part allegorical sayings, ◆ " Anxious to speculate with each other "(title of XX video network soft text) ◆" When house prices fall, people ask if you are the one "(title of XX intermediary soft text) ◆" Shuanghui "burst into tears (title of XX food soft text) Finally, we learn some other commonly used soft text titles: 16. Classic title: A 30-year-old man's 60-year-old heart (soft title of XX health care products) ◆ "Tens of thousands of citizens raided XX home appliance stores at night" (soft title written by this site for XX home appliance stores )◆ "The health of 2 million people is related to this view" (soft title of XX health care products) 17, soft title of history: 5000 years in China, one. Using this feature, when we are writing soft headlines, we can attract readers with the help of the most XX events in history. Classic title: ◆ "The craziest women's dress sold in history, N times out of stock" (soft title of XX Taobao Store )◆ "The cheapest group purchase in history is tonight" (soft title written by this site for XX Mall) ◆ "The hottest soft training course in history" (soft title made by the author himself) 18, a comparative soft title, which is displayed by comparing with yourself or your peers. From soft titles, we can also evolve and create various soft titles and selective soft titles. Classic title: ◆ "XX brand service, beyond the national three-guarantee service category" (this site is a soft title written for XX shopping mall )◆ "China public relations faces a crossroads: go left, go right?" (XX public relations company soft title) ◆ "Wuliangye no longer stormed the party, government and army market" (XX wine soft title) 19, how powerful the digital soft title numbers are, what kind of spiritual collision the numbers can give people, and how effective the huge data will be. These questions do not need to be answered. We just need to seriously think about how shocked we are when we encounter numbers. Shock a person's mind from numbers, find the answer to curiosity from numbers, and gain a kind of power from numbers. Classic title ◆ "Look, he is the 90000th man in the M-Zone!" (mobile company soft title) ◆ "5 days, earn 3800 yuan!" (title of soft text of wealth management products) ◆ "Material China: A Beautiful LOGO in Five Minutes" (title of soft text of XX website) Step 2: How to write soft text to attract people. Three points: find the core appeal of soft text. Itching point: a good experience enjoyed by consumers. Pain point: the feeling of terror if you can't get this function. Benefit point: The benefit point is called GTB core, which can be used as a simple example. For example, a water heater brand G: take a comfortable hot bath T: high-rise hot water supply, cold and hot B: unique "high-rise constant temperature" technology to prevent water temperature jump and ignition failure. At this time, the soft text basically meets the strategic requirements, and you can ask for the soft text fee in 300 yuan. But if you want to read a lot, you need a "front line". Wouldn't it be ridiculous if there wasn't a rope around the three points? The first line: hot spots, conflicts, thrillers, emotions, suspense, humor, disputes, celebrities, etc. That is to say, use story narration to pave the way and state GT, and finally end with B, or take a water heater brand as an example. Title: Top SPA in Tang Dynasty: Does it cost 320,000 to take a bath in Yang Yuhuan? Text: The first sentence: The story that Huaqing Tang Chi made Yang Guifei's skin coagulate like fat; Expensive bathing facilities in ancient times; SPA comes from China Point T: Modern people can't even compare with ancient people, and the water temperature can't make people enjoy Point G: Take a hot bath with peace of mind. Point B: High-rise constant temperature technology, give yourself a princess-level SPA. Having said so much, the part that is not easy to understand is welcome to discuss! Slipped away