1, a creative title.
Title is the key factor to determine the opening rate of short video. When the platform short video is recommended for distribution, classified keywords will be extracted from the title for recommendation. Next, according to the comprehensive factors such as the amount of short video playback, comments, and the length of user stay, it is decided whether the platform will continue to recommend the video. Title display can improve the opening rate of short videos and attract accurate users to pay attention to accounts.
2. The video quality is clear and definite.
Whether the video quality is clear or not determines the user's experience of watching the video. ? The picture quality of many popular short videos is the same as that of the movie "blockbuster", and the picture definition is quite high. It depends on the choice of shooting hardware and the use of video production software.
At present, there are many short video shooting and production software with quite complete functions, which can meet the needs of video editing such as filters, split screens, splicing and large special effects.
3. It can provide users with value or interest.
The reason why users stay in short videos is that she can get useful content from them and that she can get interesting songs from them. Therefore, our short video should be able to provide users with value or interest, both of which can satisfy one of them, instead of making people feel bored and unintelligible after watching it.
4. Control the rhythm of short video soundtrack and background music.
If the title determines the opening rate of the short video, then the music determines the overall tone of the short video. Short videos are expressed in the form of watching and listening, and music, as an element of "listening", can enhance the power of short videos to convey information to users in front of the camera.
5. Multidimensional carving.
Optimizing video from many aspects determines whether the overall value of short video is worth watching by users. A strong short video team will elaborate in many aspects such as scriptwriting, performance, shooting, editing and post-processing, so as to make the video look better and more creative from every angle, thus creating a better short video.