1. Mandatory gameplay: Spot goods that have successfully registered and passed the audit will participate in the "cross-store full reduction" activity by default (cross-store full 30 yuan minus 5 yuan). Note: some categories of goods will not take effect, but they will show a great promotion atmosphere (full reduction is a necessary option in the registration process, but whether it takes effect depends on the actual category of goods). 2. Merchants and commodities participating in Taote marketing activities must meet the requirements of Taote marketing access basic rules.

Rules for attracting investment in 2022 Taote school season:

Investment requirements

1. Mandatory gameplay: Spot goods that have successfully registered and passed the audit will participate in the "cross-store full reduction" activity by default (cross-store full 30 yuan minus 5 yuan).

Note: some categories of goods will not take effect, but they will show a great promotion atmosphere (full reduction is a necessary option in the registration process, but whether it takes effect depends on the actual category of goods).

2. Merchants and commodities participating in Taote marketing activities must meet the requirements of Taote marketing access basic rules.

The core access indicators of merchants and commodities are as follows:

2. 1 store access requirements

2. 1. 1 business indicator: the store deposit is paid in full;

2. 1.2 sales target: the merchant level meets L 1 or above, and the accumulated sales volume of the store in the past 30 days is ≥30 orders;

2. 1.3 logistics index: the store delivered goods within 48 hours in recent 7 days, and the collection rate within 24 hours was > 90%;

2. 1.4 3m service indicator: the 3-minute response rate of store customer service in the last 7 days is ≥75%.

2.2 Commodity access requirements

2.2. 1 sales index: the cumulative sales volume of commodities in recent 30 days is ≥5 orders;

2.2.2 Price power index: commodity price power should meet the requirements of excellent and medium;

2.2.3 lowest bid price indicator: the lowest bid price of commodities whose registered activity price is within the past 15 days. See 2.3 for details.

2.2.4 Quality indicators: The refund rate of commodity quality in the last 30 days is required.

2.2.5 Evaluation index: the total favorable rate is ≥ 90%;

2.2.6 Service indicators: By default, products participating in marketing activities follow the "bad bill compensation" service, and the following service terms are followed by categories:

Damage compensation: food, department stores, washing and care all first-class categories, 3C digital accessories.

Compensation for bad fruit: aquatic meat/fresh fruits and vegetables/cooked food.

Allergy refund: beauty care/body/essential oil, makeup/perfume/beauty tools.

Red buttocks refund: diapers.

30-day return: smart devices, 3C digital accessories, computer hardware/monitors/computer peripherals, network devices/network-related, flash memory cards/USB flash drives/storage/mobile hard disks, and all small household appliances in the first category.

Note: Due to the continuous expansion of contract categories, the actual contract categories are subject to the service rules.

2.3 Detailed rules for the lowest bid price index:

2.3. 1 Definition of the lowest bid price: the lowest bid price in history for participating in marketing and investment promotion activities. If you don't participate in marketing activities, you will make up the special price (the same as the concept of Taobao's one-price price system).

2.3.2 The coverage of the lowest bid price: the activity price and daily special price of the goods registered at S level (such as New Year investment), A+ level (such as double 12) and daily marketing activities (such as month-end promotion and industry channel activities). ) within 15 days when the goods are registered.

2.3.3 The activity price of the goods registered for this activity will be included in the lowest bid price, which will have an impact on the subsequent participation price of the merchants.

3. If Taote merchants/commodities violate Taote rules and cause the following situations, they will be restricted from participating in marketing activities, including but not limited to:

3. 1 There are serious violations in the history of the store. In the past 30 days, the number of violations has generally exceeded 30 times, the store has induced violations in the past 30 days, and the store has committed serious false delivery in the past 30 days.

3.2 The commodity has committed serious violations in the past 30 days, confused the brand information in the past 30 days, is suspected of being fake in the history of the commodity, and has illegal junk information more than twice in the past 30 days.