The brand of oxygen underwear has made a set of poster copy for its new products, each group has its own characteristics, and its products are as small, fresh and sexy as its name. Its copywriting makes people feel like spring breeze, which is probably the feeling that the brand wants to give people. Nine posters have been selected, and the following are their copy contents:

One day, husband and wife, a hundred days. Yeah. Mm-hmm.

Gently stir the wind, the wind is you, and the waves are you.

The night in the jungle is long, and the charming animals don't show hunger.

Neither of us is excellent, but we know each other's rarity.

The shoulder strap is exposed, not responsible for the spring.

Teasing posture elements are dangerous.

Take a look at my beautiful white skin and sigh my compassion.

The woman who wants to be the eldest brother has become the eldest brother among women.

Wine and meat match you, and your strength is endless.

The highlight of this group of posters is that no matter what kind of underwear posters, whether it is poster color matching or copy selection, it has certain aesthetic significance and emotional value. These copywriters explore the selling points of products from the following three aspects:

The girl's inner delicacy: "Gentleness stirs barbarism, the wind is you, and the waves are you."

The value of single girls is king: "flirting posture elements are dangerous."

Advantages of women's independence and strength: "The woman who wanted to be the eldest brother has become the eldest brother among women."

You can't refuse it after reading it. Every type of woman has your underwear that suits her, and wearing it is also a feeling. This is the success of this wave of copywriting marketing

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).