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How to do the main picture of baby-how to do the main picture of Taobao
How can Taobao Tmall sellers quickly make the simplest baby master map (1) startup software and open the prepared product material file? The image should be retouched before use, which has reached the usable range.

(2) Create a new file in the software interface and name it "First Picture". Its height and width are 80000 pixels, its resolution is 72 pixels/inch, and its background is white.

(3) Cut out the merchandise, select the merchandise picture part, move the merchandise material picture to the newly established file with the mobile tool, and adjust the position and size to make it reasonable on the screen.

(4) Select the polygonal lasso tool in the Photoshop toolbox, set the feathering value to 0, adjust the canvas appropriately, and then make a triangle selection at the lower right of the image, noting that the hypotenuse of the triangle is 45 degrees.

(5) First, click the foreground color in the color picker of the tool panel to pop up the color picker panel, and select the color as #ff6633.

(6) On the layer panel of Photoshop, click the "New Layer" button at the lower right of the layer panel to create a new pixel layer, and then fill the triangle selection made above with foreground color.

(7) In the layer panel of Photoshop, select the layer where the commodity "shoes" is located. This operation is indispensable. Execute the "Free Transform" command in the "Edit" menu, and the image transformation control box will appear.

(8) Move the mouse to the edge of the control box to change the image until a rotating icon with a double arrow appears. This is to use the rotating image function to adjust the angle of the goods, so that it basically matches the angle of 45 degrees.

(9) Use the text tool in the software to switch to the Chinese input state. Click the mouse in the triangle area in the figure and enter the relevant text directly.

(10) When the text layer is the current editing layer, execute the free transformation command in the editing menu, move the mouse, and hold down the Shift key to rotate the text by 45 degrees.

(1 1) Select the rotated text, open the character panel, set the properties of the text, and set the font as "Microsoft Yahei", the font form as "Bold", the font size as 60 points, the text spacing as 50 points, and the font color as white.

(12) On the premise of determining that the current working layer is a "photographed and reduced" layer, select the move tool in the toolbox to move the text set in the previous step to a suitable position.

(13) Select the text tool in the toolbox and enter the text number "20" as described above. The position and size can be arbitrary.

(14) Execute the Free Transform command in the Edit menu to rotate the text by 45 degrees. You can directly enter -45 degrees in the rotation angle of the tool option, and then press Enter to confirm.

(15) reselect the text with the font tool, make the text in the selected state, enter the character panel, and set the text properties. The font is commonly used "Arial", the text attribute is "Bold", the font size is 100 point, the kerning is 50, and the color is white.

(16) Select the layer where the text is located, and use the move tool to adjust the position of the text. Be careful not to move the background, only the text.

(17) Select the layer where the text "20" is located, and double-click the layer, or choose the "Layer Style" command under the "Layer" menu to add a layer style to the text "20".

(18) Select the "Bevel and Relief" option in the layer style panel, and set the style as "Relief Effect" in the structure bar, with the method of "Carving", the depth of 100%, the direction of "Up" and the size of 5 pixels. Pay special attention to the shadow column, and set the angle of the shadow to 15 1 degree, so that the direction of the shadow is basically the same as that of the shoes in the image. The height is set to 37. The opacity of highlight mode is set to 0, and that of shadow mode is set to 100%. Finally, press the OK button.

(19) Continue to use the text tool to input text and adjust its font, size and position until the next step, so as to better set the text effect.

(20) Select the text layer where "RMB" is located, and execute the "Ctrl"+"T" command to correctly change the text by 45 degrees.

(2 1) Next, set the font property of the word "RMB", with the font set to "Arial" and the mode set to "General". The font size is 30 points, the color is white, and it is in a "bold" state.

(22) Select the text layer, use the mobile tool to adjust the position of the text appropriately, or use the arrow keys to fine-tune the position of the text.

(23) Next, design the decorative, suggestive, guiding and sales status words in the first picture, which should be concise and clear, with prominent colors, and can directly attract consumers' attention. In font design, we should pay special attention to the color of the text and the color of the triangle at the lower right of the image.

(24) After the font design is completed, use the mobile tool to adjust the position of the text. Need to be reminded that the first picture is one of the most important parts of the product picture information, and any details must be carefully designed.

(25) Finally, the words "best selling" or "sale at reduced price" are designed, and the font is "Young Circle".

The fuselage, with a size of 48 cents, is bold in design and black in color.

(26) Finally, adjust the position of the text.

How to do the main picture of Taobao shop? I believe that parents have this experience. After entering keywords in the search bar, a lot of related products are dazzling, but I don't seem to know which one to choose. Just click a baby on the same page, in addition to high reputation and large sales, the beauty of the main picture is also an important factor that attracts us. So I've always wanted to write an article about the main picture. Taobao made a rule that the main picture should be standardized. So what kind of main picture is good-looking and attractive without violating the rules?

I have also studied the knowledge of the main map on the Internet before. Today, I will simply write down the function of Taobao's main map here, hoping that everyone can use it as a reference!

For example, enter a tweed coat for middle-aged and elderly people and look at the main picture.

These four main pictures have almost no bright spots, and there is almost no attraction except attractive sales. The picture doesn't highlight the key points, and the text and accessories take the lead, so the average buyer is not interested in going in to see it.

Look again.

Is it refreshing? I'd rather click in and have a look

First: the main picture must be full and formal.

The picture exhibition area of Wangpu is square, so the main picture is square to make full use of the exhibition area. The image should be less than 120k, jpg or gif format. The size is 500x500 pixels. When PS is processed, it is 17.64* 17.64cm, and the resolution is generally 72. The detail map and the main map can be put at will, as long as they can be linked in. The up and down dimensions are arbitrary, and the width is generally 500-600 pixels, which is suitable for screen display. The maximum value is 800x800 pixels. But if you want the magnifying glass function, you need 800 pixels.

Second: Be sure to show the highlights of your store on the main map.

From the screenshot above, it can be easily seen that the same product, which shows the selling point on the main picture, will sell more than other products at the same price. But remember, the highlight is not psoriasis, the more arrangements, the better. The promotion information and highlights of the main picture must not be overwhelming, not more than one-third of the main picture, only the most powerful information can be written. Try to be concise, keep the font within ten words, short, clear and powerful. Such as store name, 1 discount, etc.

Third: don't copy the main picture of the big seller, be unique.

Some small sellers make the main picture exactly the same as big sellers, so there are many duplicate main pictures. But Taobao's search rule is that when you have no price advantage, the imported traffic is very limited. Buyers like a product. Click the "How many are selling this baby" button to know how many are selling the same baby with different prices. As a buyer, you will naturally choose to sell better. If you buy from a shop with a good evaluation and low price, then if your main picture is nothing new, and it is repeated with other sellers, I don't need to say that you should also understand how low the probability of buying from novice sellers is when the above conditions are screened out. Sellers acting as agents should pay special attention to this point. Don't think that you got a data package at home, just upload it and it will be OK! Think about it, he is not only your agent, but also so many other buyers. Therefore, it is necessary to highlight your baby, and try to let Taobao show that there is only one store selling this model, so that customers can feel that your baby is unique in Taobao.

Fourth: bring the logo or name of your store, and the background color should be positioned according to peers or the whole industry and your store.

The recognition mentioned here is how to let buyers know our store name clearly, understand us and remember us. Every seller will have a name when he opens a Taobao shop, so he should start slowly from the beginning, establish a good customer relationship and spread the popularity of the shop. This is the symbol of our store, which is very important. Buyers can know whose treasure this is through the main picture, whether they bought it before or heard it from others. This is the role of recognition. Of course, this identification should be done not only from our main map, but also from our details page and the description of the baby.

How to do the main map of Taobao is not to say that high-end, atmospheric and high-grade is a good main map, so sellers should combine their own products, marketing, activities, selling points and surrounding environment. A good main picture is that people who see the picture are willing to click in. As we all know when we do Taobao, the traffic is hard to come by, and finally your baby appears in front of others. At least let others click in and have a look. Personally, I think that the following factors must be considered in order to let others see your main picture, which is also tried and tested. When searching for keywords, you will know the overall environment of the page where the baby appears. For example, if you sell shoes, the main picture of the shoes will come out. If the main picture of this page is basically white background+model photos, then your main picture must be black background. Even if the picture is not beautiful, you must use a black background, because your main picture should shine at the moment. So making the main map must be combined with the surrounding search environment. What we imagine in our minds may be beautiful, but it may not bring clicks. Therefore, when drawing the main map, we must have a clear understanding of the surrounding environment, and it is very important to make a unique main map!

Correctly treat extreme advertising language When making the main picture, many sellers like to pile up a lot of advertising language on the main picture, and even use some advertising language prohibited by the advertising law, which leads to various violations, and then painfully think about what words to change. It is estimated that some sellers have this experience.

Often a main picture, we will spend more than 1 hour on words. This design will feel particularly tired. The simplest skill is to have your own opinion on the text. It is also determined by the purchasing psychology of normal buyers. In addition, this is the main diagram of the wireless terminal. Although it is synchronized with PC, wireless is the mainstream and irreplaceable. So the text here is mainly to determine the appropriate text according to the screen size of your mobile phone. Words are not rich, information is not complete, but clever. What information do ordinary buyers like to read? Let's take selling shoes as an example. Let me explain here that the words postage, new style, upgrade, technology and performance can all be used as core words and are all core selling points. As for the words such as style, color and postage, it is completely unnecessary to put them on the main map. If the price has an absolute advantage, you can put the price on the main map, but in fact you can not put it because the price can be seen completely. The words should be clean and straightforward.

Finally, the style of the main picture.

The style of the main picture determines whether the design of the main picture is correct or not. The font of the main picture of women's shoes should be slender and purple and pink, and the color should not be wrong. Men's shoes are suitable for strong fonts and dark black colors. Give people a sense of security and stability. If it is sports shoes, we should emphasize health, exercise and strength. Green, blue, orange and red are all powerful colors, and the color matching should be reasonable. Don't pile all the colors together. In a main picture, there should be no more than three colors except shoes. In addition, in order to highlight the main picture, in addition to the environment mentioned in the first part, we can also combine the characteristics of the product to make creative main pictures such as exaggeration, surprise, comedy and anger. Combining the joys and sorrows of human nature, the main picture is not only creative, but also can achieve efficient clicking.