Interaction, suspense, * * * singing, * * * inspiring. In this society with diversified information, people and things will carry labels with them. These labels can reflect their own unique characteristics, so that when people mention this label, they can think of the corresponding people or things at the first time. In Tik Tok, Tik Tok's account also has a tag, and the account tag is very important, which can win more accurate traffic for his works, thus improving the conversion rate.

There are many kinds of digital labels for copywriting: such as parenting, emotion, emotional intelligence, workplace, office, inspirational, etc. For example, the corresponding labels in the field of parenting can be Ma Bao, homework start, etc. The labels corresponding to emotions include love, marriage, boyfriend and girlfriend, etc. The labels of EQ are eloquence, workplace and sales. The labels of the office are PPT, EXCEL and so on.

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First of all, what is a Tik Tok label?

According to Tik Tok's unique algorithm mechanism and intelligent recommendation module, the system will label each user. For example, if you like food videos, the system will recommend them to you. When you publish your work, Tik Tok will also label your work according to your work type. Recommend it to other users who like your type and then bring you traffic. The more vertical your account content is, the easier it will be marked and recommended by the system. Tik Tok annotation is the annotation of the vertical subdivision field you want to do.

Second, how to build a Tik Tok label?

1) account location

First of all, you need to determine the direction of your work, and then you can send this type of work, so that the account can achieve the purpose of high weight in this field. If your initial positioning is not accurate, you don't know what to do, and you make a messy number, then your account is basically difficult or slow to be marked by the system, so you must make initial positioning.

2) Insist on exporting content for a vertical field.

What is a vertical field? Vertical domain refers to limiting fan attributes to a specific group in order to focus only on a certain part of an industry. For example, if your account positioning is food, then your vertical field and focus industry are food fields, and the content produced is mainly food, attracting fans who are also food lovers. Tik Tok platform is "big and complete", but Tik Tok creators must be "small and beautiful". We don't need to master eighteen martial arts, we just need to temper our three-legged cat moves to the extreme.

3) Content segmentation

The more subdivided the content, the more accurate the audience. For example, let's make a Tik Tok account of fashion wear, and the content should be divided into shoes and hats, seasons, etc. on the basis of conventional clothing collocation, and the dressing style should be drawn as street style, minimalist style and so on.

4) Label yourself

We can tag our videos and accounts so that videos can be seen by more potential fans. Places that can be marked: cover mark, copy mark, content mark, voice mark, nickname mark and personal mark. Here, I want to emphasize that just because we label ourselves on details doesn't mean that Tik Tok labels us the same. Labeling ourselves means telling Tik Tok what our label is, which can speed up the labeling of Tik Tok's account.