Reasonable website structure (get twice the result with half the effort)
Website architecture is the basic part of SEO video course, which mainly involves code simplification, directory structure, web page inclusion, website bounce rate and so on. Reasonable architecture can make search engines better capture website content and give visitors a comfortable visit experience. If it is not done well, the impact on the website will be great;
It's like in real life, you drive to a place to eat delicious food, but after you go there, you find that the road there is crooked and there are no reasonable road signs. I can't find it after turning for half an hour. You must be angry at this time. It has no taste at all. You just want to get out of this maze as soon as possible, as far away from here as possible.
So if the website structure is unreasonable, search engines will not like it, and users will not like it.
Secondly, everyone is doing the positioning analysis of the website when doing website optimization, or the initial positioning of the website is not accurate enough. The importance of positioning analysis cannot be ignored by every excellent SEO personnel, and it is the first step after the website is built. Just like people's work and study, we must make a reasonable and feasible plan, whether it is long-term or short-term, which will be clear and clear, and the implementation will be orderly and efficient.
Second, high-quality marketing copy (improve the conversion rate of the website)
Content is the foundation of the website. Without good content, there will be no repeat customers, and it is useless to do well in other aspects. Just like a hotel, the location is good, the decoration is beautiful, the service is good, and the food is terrible. But as far as SEO is concerned, good content is not only for users, but also for search engines. An excellent marketing copy can effectively bring order conversion, just like you open a hot pot restaurant, which is delicious for users. At the same time, a good marketing copy will appear, which will make your users buzz.
Third, external links (? High quality)
Although the role of external links is decreasing, for websites that have been well crawled by search engines, only by doing a good job can they get a good ranking. But for many new sites, how can search engines find you without external bait? But this bait should be of high quality, and high-quality bait should start with the relevance and authority of the website. It is like a restaurant. If a lot of leaflets are printed, just like the junk chain in our search engine, boasting is not necessarily credible. But if you can get reports from newspapers, TV or food writers, as well as relevant publicity reports from the government, then everyone will definitely believe that this restaurant is worth spending. High-quality external links can help the website quickly get out of the new site inspection period, which is of great help to quickly improve the SEO ranking.
Fourth, dig deep into user needs.
A qualified SEO worker, in many cases, is exploring the needs of users, that is, what else do users need? The development of the industry is changing with each passing day, and the needs of users are different in each period, and so are dry enterprises. We should always pay attention to the needs of users in the market. The content of the website is low in cost and easy to meet the needs of users. It is difficult to fully tap the needs of users, which requires SEO workers to have an absolute understanding of the industry in order to make the website comprehensive, professional and profound.
Fifth, the user experience is perfect.
User experience includes many aspects, almost all of them, such as whether the content is high-quality, professional and comprehensive, whether the browsing structure is reasonable, and whether it is necessary to help users. User experience is a job that needs constant optimization every day.
Six, the establishment and accumulation of SEO resources
Now that SEO is becoming more and more popular, simple SEO skills can no longer make you invincible. Now many SEO gods are working to build their own SEO resources, from point to point, from websites to blogs, to forums, to portals, to the upstream and downstream traffic of websites. Most of the future SEO competition is resource competition, of course, superb SEO technology is the premise. However, if you want to develop in an industry for a long time, it may be worse to rely on only one website. For example, like decoration companies in many cities, a company has dozens of websites.
Therefore, everyone should establish their own SEO resources and have resources. When a new station comes out, it truly achieves the SEO quick ranking of the new station. While building SEO resources, don't ignore SEO thinking and skills. I suggest that while building SEO resources, we can combine the thinking of network marketing with SEO.
Seven, the establishment of personal brand marketing system
Now many people do website SEO. When choosing keywords, they always choose some keywords with large index and high search popularity. Because these keywords can bring a lot of traffic to the website, there is nothing wrong with some unpopular keywords. But in this unpopular keyword, we often ignore the optimization of a keyword, which is the brand word of our website. Because many people don't know why SEO should do brand marketing, the brand words of the website are just like a person's name. This metaphor is actually inaccurate, because the names are repeated, but the brand words are really unique.
So at this time, we will find that even if we don't do keyword optimization of brand words alone, the ranking will still rank first or top three on the home page, which is also in line with the SEO optimization law. In this case, why write this article to emphasize the SEO optimization of brand words alone? Brand words on websites are just like people's names. This metaphor is actually inaccurate, because the names are repeated, but the brand words are unique. So at this time, we will find that even if we don't do keyword optimization of brand words alone, the ranking will still rank first or top three on the home page, which is also in line with the SEO optimization law.
Summary: At present, SEO has gone through more than ten years, and now it is more and more standardized. I suggest that you don't pursue fast ranking too much, because SEO is a slow job. If you do your own website step by step, the search engine will naturally give you a good ranking, and the speed may be unexpected. If you always want to find skills and find shortcuts to take advantage of loopholes and ignore what the website should do, even if it succeeds occasionally, it will not be stable for a long time. Once punished by search engines, the future is hard to say.