Examples are as follows:
1 Red Bull supplements energy, which contains a lot of sugar, and sugar is the main energy substance.
2 Nais toothpaste, with vitamin C added, can prevent gum bleeding, and vitamin C can promote wound healing.
3 Tide plus enzyme washing powder, enzyme has catalytic effect, if protease is added, it can accelerate the decomposition of milk stains, blood stains and other stains.
4 Yangshengtang natural vitamin E Vitamin E is an antioxidant, which has many functions, such as delaying aging, effectively reducing wrinkles, preventing blood coagulation, and reducing striped tissue production.
5 iron and blood, the effect is good! Buxue oral liquid! Iron is related to hemoglobin, and iron deficiency can lead to anemia.
A healthy body comes from a drop of iodine-iodine is related to thyroxine. I was short of iodine when I was a child. Adult iodine deficiency has big neck disease (endemic goiter).
70,000-square-foot tall buildings have risen from the ground, with layers of' calcium'-calcium is related to bones. Rickets caused by calcium deficiency in childhood and osteoporosis in adulthood.
8. Be smart and insist on zinc supplementation; With zinc, everything is possible; Intentional mothers will use' zinc'-zinc deficiency leads to growth stagnation and decreased taste.
9 wow haha AD calcium milk, AD collocation is easier to absorb!
10.2 1 jinvita, to protect his life-the importance of vitamins to life
1 1 dabao SOD honey. SOD (Superoxide Dismutase) is an active substance from organism, which can eliminate harmful substances produced by organism during metabolism. Supplementing SOD continuously to human body has special anti-aging effect. 12 melatonin advertisement, melatonin is rich in melatonin, which is a hormone secreted by the pineal gland in the human brain, which helps to fight cancer and improve immunity.
13 the advertisement about baby milk powder contains many kinds of amino acids and vitamins necessary for human body. Beware of pseudoscience in advertisements. Organic food is not perfect.
I will provide you with a report from Guangzhou Daily for your reference.
I hope you can get inspiration from it and finish the project assignment.
Beware of pseudo-scientific organic food in imperfect product advertisements
Guangzhou Daily
In life, many of us believe in advertising products with "pure natural" ingredients. But in fact, these products are not necessarily better than those containing artificial ingredients. A recent study in Britain shows that the advertisements people see in their daily lives are usually full of suspicious scientific conclusions.
The study found that a large number of products advertised as "pure natural" on the market today are not necessarily better than those containing artificial ingredients.
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Today, a large number of advertisers are using scientific information to make their products more convincing. They know how to use psychology and
Behavioral economics research results to influence consumers.
A few days ago, British researchers distinguished between science and pseudoscience in advertisements and found that product advertisements in life are full of pseudoscience information. These phenomena of abusing science include several forms, such as unfounded assertions, misleading statistics and misuse of scientific terms.
Lying through "false contact"
Jenny molloy, a researcher at the University of Cambridge in the United Kingdom who participated in the study, said: "These advertisements do not lie directly, but through false connections.
Indirect lying. "
Two weeks ago, molloy presented her research paper at the annual meeting of the American Association for the Advancement of Science in Chicago.
A famous "night repair" cream claims to prevent ultraviolet radiation and improve skin. The American Standards Institute called this statement "misleading". For most of us, it is useless to prevent ultraviolet rays at night, because we stay indoors at night and the sun is on the other side of the earth.
a party
There is an advertisement for slimming cream that says it can make you beautiful in two weeks. The American Standards Institute believes that the role of advertising commitment exceeds the results proved by research. However, manufacturers argue that they don't think consumers want products to affect subcutaneous adipose tissue.
Chemical composition is inevitable.
A well-known garden company claims that its organic compost is "100% chemical-free". The American Association for the Advancement of Science ignored this, saying that the understanding of "chemistry" in spoken language refers to "man-made" chemicals. June 5438+October 2008 10, the Royal Chemical Society announced that it would award 1 10,000 pounds to the first person who could develop a product completely free of chemical components. The association pointed out that at the end of this suspicious compost advertisement, it listed the contents.
No chemical components: phosphorus pentoxide and potassium oxide.
Reid, president of the Royal Society of Chemistry, commented: "In fact, everything we need in life, such as eating, drinking and having fun, is made of chemicals. Natural and synthetic chemicals are indispensable in our lives. "
Organic food is not perfect.
Some personal experiences about product advertisements also inspired molloy to study the scientific information in advertisements.
"Many advertisements advertised as pure natural are boring," she said. For example, a fruit-flavored beverage claimed to have added so-called "pure natural" spices. According to this statement, the cyanide and ricin actually contained in drinks grow "naturally". "I
I don't want to drink a drink with this taste. "molloy said.
In addition, organic food is often considered healthier, but the actual situation is more complicated and not so perfect. For example, vitamin e in organic milk.
It is 50% higher than ordinary milk, but the content of vitamin A is low 15%.
Some low-fat foods are high in sugar.
Nowadays, many low-fat alternative foods can be seen on the market, and women who are afraid of obesity are particularly keen to buy them. However, studies have found that these foods
The sugar content of products is often high, so that the heat of finished products is higher than that of original products.
Other products should be judged according to the specific situation, such as the advertisement of yogurt products with "probiotics" as the selling point in the market. A study found that probiotics in yogurt products did not increase when eaten in the stomach as advertised. Its actual effect depends more on
Consumer's personal physical condition. Molloy pointed out that for most healthy people, these probiotics are not as useful as expected, but right
It may be more effective for people with related diseases.
It is reported that the public has a high degree of trust in scientific information and advertisements. According to a poll conducted by the British government in 2005, 70% people said they believed what a scientist said. In 2007, Nielsen Media Research Company conducted a survey of consumers and found that more than 50% people believed it.
Advertisements published in traditional media in any form.
Molloy said that the publicity information that appears to be scientific but false in products should be continuously exposed, and at the same time, the scientific literacy of consumers should be improved.
There is no complete guarantee that they will change their buying behavior.
The advertisements of Pan Ting and Estee Lauder warned that P&G responded to the high sales volume in China.
Experts say that the difference between 10 yuan and 1000 yuan cosmetics may only lie in psychological feelings.
Our reporter Zhao Yuan reported that consumers who love to buy expensive cosmetics should follow the doctor's advice: 1000 yuan for skin care.
The product is not necessarily more effective than 10 yuan's moisturizer.
Recently, the Advertising Oversight Committee (ASA) warned the cosmetics industry that there was excessive false publicity in this industry. Two famous brands, Procter & Gamble and Estee Lauder, were criticized by name in this report, which was considered as exaggerated propaganda and misleading.
The reporter learned from many sources that similar advertisements also exist in China.
Cosmetic advertising language lacks scientific basis.
According to British media reports, Estee Lauder's famous slimming cosmetics firming lotion and Procter & Gamble Pan Ting shampoo were warned for false propaganda. Experts say that the difference between 10 yuan and 1000 yuan cosmetics may only lie in the psychological feelings of consumers. According to the article, Procter & Gamble's Pro-V TV advertisement said: It can make hair ten times tougher, and the effect can last for life. ASA thinks this is an exaggeration. Procter & Gamble argues that the so-called companion life is just an exaggeration in advertisements. However, British advertisements think that this word is over.
Can be understood as the efficacy of this product for hair repair.
Some experts say that shampoo can't add amino acids. He thinks that if the statement in the advertisement is true,
This will be a major discovery, but it needs evidence, which P&G can't provide.
Procter & Gamble said that their evidence showed that after using their products, the hair really became stronger 12 times. However, ASA believes that this advertisement violates the relevant provisions of the advertising law and should be banned. Procter & Gamble said that the proposal to ban broadcasting was shocking.
Disappointed.
Insiders pointed out that consumers who use these exaggerated cosmetics should be aware that some advertising terms lack scientific basis. Globally, the output value of cosmetics industry is about1500 million pounds. In this highly competitive market,
Pseudo-scientific propaganda is very common in other places. Some criticized slogans can also be seen in China.
The reporter saw on many domestic cosmetics shopping websites that the same advertising language was used in China. Estee Lauder claims that it can effectively control the production of orange peel tissue, help burn existing fat and promote the energy emission of body skin itself. According to the experiment, 83% users found that the orange peel tissue was effectively reduced during the experiment; 87% users found that the skin tightened and lifted; 78% users found that the product improved the overall appearance of their skin. The experimental data are based on 47 users of Estee Lauder.
Follow-up reports are used within four weeks.
Regarding the warning from Britain, Estee Lauder argued that this is only a cosmetic, which only changes the shape of fat, and is not used to reduce specific fat. However, the British Advertising Oversight Committee believes that consumers usually understand that this means reducing fat, and this kind of advertisement will mislead consumers because manufacturers cannot prove that this product can really reduce fat.
Less fat.
Procter & Gamble China Company responded to this newspaper.
Procter & Gamble sent an exclusive response to this newspaper about the alleged exaggeration of Pan Ting products. According to the person in charge of Procter & Gamble China Company, Pan Ting PRO-V shampoo, that is, Pan Ting amino acid provitamin series care products, was listed on the China market in June last year at 5438+ 10, and its sales in China are very good, which has been increasing. The originality of China Pan Ting advertisement is different from that of British Pan Ting advertisement, and it passed the examination of China Advertising Association before broadcast. The slogan of "hair reorganization, beautiful reappearance" did not express the meaning of "the effect can last for life" in the British warning advertisement. Regarding the statement that amino acids are added to shampoo, she said that Pan Ting can provide three of the six amino acids needed by hair. Moreover, this series of products
Our advertisement was broadcast in China in March 2005.
Advertising Supervision Committee: it is not a government agency and is not included in the government establishment, but it has certain law enforcement power, and all advertisers, agents and media companies are under its management. ASA government does not allocate funds, and its source of funds is provided by advertisers. All advertisers must pay ASA once a year.
This is a mandatory rule. The charging standard is determined according to the advertising volume. The more advertisements, the higher the payment.